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MarketScreener Homepage  >  Equities  >  SINGAPORE EXCHANGE  >  DBS Group Holdings Ltd    DBSM   SG1L01001701

DBS GROUP HOLDINGS LTD

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DBS : Marina Regatta makes Asia history with first public intel drone light show

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05/26/2017 | 04:26am EDT

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50 Intel drones will make their Asia public debut at the DBS Marina Regatta finale - each is equipped with built-in LED lights that can create over 4 billion color combinations

Builds upon several firsts introduced at this year's regatta, including SEA's largest pop-up urban beach,

Singapore's largest inflatable water obstacle and Singapore's largest pop-up interactive art experience

DBS Marina Regatta will debut yet another first-of-its-kind experience come 4 June night. As a finale to the DBS Marina Regatta, DBS will partner Intel to bring to audiences at the Marina Bay a tightly choreographed mass drone display that celebrates the fusion of technology and artistry. This will be the first time that the Intel® Shooting Star™ drone fleet will appear in a public performance in Asia. 50 Intel drones will light up the skies in front of the Marina Bay Promontory in a three-minute performance at 8:15pm on 4 June.

Flying in dynamic formations, the drones will showcase different shapes and colours to reveal a bespoke animation designed specifically for the DBS Marina Regatta. Dancing in mid-air to a specially commissioned musical piece by Singaporean composer and music producer, Eric Wong (United Records), the show promises to awe with its precision and finesse in a beautifully choreographed display. The drones also recently made headlines around the world and went viral on social media after they were shown in Lady Gaga's Super Bowl Halftime performance in the US earlier this year.

Said Karen Ngui, Head of Group Strategic Marketing and Communications, DBS Bank, 'This will be a unique light extravaganza and we are delighted to partner leading technology company Intel to make this possible. Having Asia's first drone display in DBS Marina Regatta's finale will aptly cap off Singapore's biggest bay festival. It also gives us great pleasure to work with homegrown music talent, Eric Wong, as he brings to life his innovative and contemporary take on 'fireworks' and we hope the performance will be a memorable crowd pleaser.'

'We are excited to bring our Drone Light Show to the first ever public show in Asia. Singapore is the perfect venue for such an occasion and we are looking forward to debuting the Intel Shooting Star drones with DBS,' said Natalie Cheung, General Manager of Drone Light Shows at Intel.

Unlike traditional fireworks, the drones are purpose built for light shows and are inherently environmentally friendly. Intel drones weigh about 11 ounces. They are made of flexible plastic and foam, and the propellers are covered by protective cages. Each drone is equipped with built-in LED lights that can create over 4 billion colour combinations. The fleet of drones is controlled by one pilot. Intel is a pioneer in drone technology choreography, thrilling audiences all over the world with dazzling displays. Using the Intel drone fleet, Intel set a Guinness World Records achievement in 2016 for Most Unmanned Aerial Vehicles (UAVs) being airborne simultaneously.

This year's regatta will also feature the following first-of-its-kind experiences

• SEA's largest ever pop-up urban beach at over 21,000 sq ft - or the size of 1.5 Olympic pools, filled with sand weighing over 151,000 kg - or about 8 truckloads. It is twice the size of last year's urban beach and can fit up to 2,000 people.


• SG's largest inflatable water obstacle course, Battle Bay, at over 11,000 sq ft with nine obstacles. At the course, challengers will have to navigate their way through rope swings, monkey bars, balance blocks and walls. The course will test their agility, speed and strength. Up for grabs is SGD 8,000 in prize money for the fastest individuals and teams. The best team and individual will also win a trip to Beijing.

• SG's biggest pop-up interactive art experience, Bay Dome, at 7.5 metres tall - around 2.5 stories tall

In 2013, DBS committed a total of SGD 22 million to enlivening the Marina Bay area over six years. Since then, as part of the bank's continuing efforts to bring the Bay to the people, and the people to the Bay, DBS-run and sponsored initiatives such as the DBS Marina Regatta, DBS Marina Bay Sailing Programme, POSB PAssion Run for Kids, and its other complimentary cycling and yoga activities have attracted more than 500,000 to the Bay - transforming Marina Bay into a bustling hub of activity. For more information on DBS Marina Regatta, visit www.dbsmarinaregatta.com.

[END]

About DBS
DBS - Living, Breathing Asia
DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's 'AA-' and 'Aa1' credit ratings, is among the highest in the world.

DBS is at the forefront of leveraging digital technology to shape the future of banking, and has been named 'World's Best Digital Bank ' by Euromoney. The bank has also been recognised for its leadership in the region, having been named 'Asia's Best Bank' by several publications including The Banker, Global Finance, IFR Asia and Euromoney since 2012. In addition, the bank has been named 'Safest Bank in Asia' by Global Finance for eight consecutive years from 2009 to 2016.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region's most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 22,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.

Back to News List

DBS Group Holdings Ltd. published this content on 26 May 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 26 May 2017 08:25:24 UTC.

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