[25 October 2019] - Following a successful trial run in September, Debenhams is launching its second 'Diamond Day' at stores nationwide on Wednesday 30 October.
The event offers customers aged over 60, special offers and treats for one day only. These include 20% off selected lines, and 10% off Beauty and Fragrance; a selection of free beauty treatments; and a complimentary cupcake with the purchase of any hot drink.
During the first Diamond Day, Debenhams saw customers enjoy over 4,000 beauty treatments and gave out over 8,000 cupcakes. This time around Debenhams is also extending its free parking offer - normally a weekend promotion only - across the whole week of half term.
Angela Morrison, Debenhams' Stores Director,commented;
'Our first Diamond Day proved a huge hit with our customers that are over 60, and we are delighted to be holding another event for them this week. On Wednesday 30 October, there will be a variety of opportunities for our Diamond customers to do a bit of Debenhams in our beauty halls, fashion departments and restaurants. As it's half term, we're paying car park costs* too, so it's even easier if you want to bring the family.'
Enquiries: firstname.lastname@example.org 3549 6156
Notes to editors:
Debenhams is a leading international, department store destination with a proud British heritage which trades out of around 240 stores and is available online in more than 90 countries at www.debenhams.com. It is one of the top five fashion retailers in the UK and has a leading market position in premium beauty both in-store and online. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.
*Customers who spend £50 in-store in a single transaction at weekends can claim a refund for two hours' parking fees, except in London and Edinburgh, where the offer is one hour. This offer is available every weekend and will apply across the full week from Saturday 26 October to Sunday 3 November.