Debenhams : Kate MacMahon X Debenhams

The winner of the 2018 Debenhams Emerging Talent Award at Graduate Fashion Week, Kate MacMahon debuts her first AW19 capsule collection for Debenhams.

Debenhams is thrilled to introduce Kate MacMahon to its womenswear portfolio for AW19 demonstrating the brand's continued support for young design talent.

The collection has a strong emphasis on sustainability and preservation of nature through digital print. This is mixed with a strong nod to Scottish heritage as Kate hails from Glasgow and studied at Edinburgh College of Arts.

The main inspiration for Kate MacMahon x Debenhams designs came from the idea of conservation. 'I knew I wanted the focus of the collection to be on using fabrics that are more kind to the environment and this concept naturally evolved. I've made each piece of the collection to the highest ethical and environmental standard as it possibly can be from the very start of the process through to the end product' says Kate.

This is Debenhams first sustainable collection with a capsule range of 12 pieces which sees each item constructed with a minimum of 50% sustainable fibres which include organic cotton, recycled wool mix, Lenzing and recycled plastic bottles.

Kate says 'I began with the idea of preserving elements of Scottish history such as the Guernsey jumper and this evolved to key pieces which people keep throughout their lives and reinventing them in a new way'.

Key pieces from the collection include 'The Puffer Coat' which is made from recycled plastic bottles and 'The T-Shirt' that is 100% organic cotton using less water than conventional cotton but still offering good value for money priced at £18.

The collection is available in 12 stores across the UK and launches in store and online on the 12 September 2019.