The following discussion of our financial condition and results of operations
should be read together with our condensed consolidated financial statements,
included in Part I, Item 1 in this Quarterly Report, and the audited
consolidated financial statements included within our 2019 Annual Report. This
section contains forward-looking statements that are based on our current
expectations and reflect our plans, estimates, and anticipated future financial
performance. These statements involve numerous risks and uncertainties. Our
actual results may differ materially from those expressed or implied by these
forward-looking statements as a result of many factors, including those set
forth in the sections entitled "Risk Factors," in Part II, Item 1A, and
"Cautionary Note Regarding Forward-Looking Statements" in this Quarterly Report.

Overview



We are a global leader in designing, marketing, and distributing innovative
footwear, apparel, and accessories developed for both everyday casual lifestyle
use and high-performance activities. We market our products primarily under our
five proprietary brands: UGG, HOKA, Teva, Sanuk, and Koolaburra. We believe our
products are distinctive and appeal broadly to women, men, and children. We sell
our products through quality domestic and international retailers, international
distributors, and directly to our global consumers through our DTC business,
which is comprised of our retail stores and E-Commerce websites. We seek to
differentiate our brands and products by offering diverse lines that emphasize
authenticity, functionality, quality, and comfort, and by offering products
tailored to a variety of activities, seasons, and demographic groups. All our
products are currently manufactured by independent third-party contractors.

Trends Impacting our Overall Business

Our business and the industry in which we operate continue to be impacted by several important trends:



•           The overall scope and shape of our brand portfolio is 

evolving,


            especially as we continue to experience a high rate of net sales
            growth within the HOKA brand and as net sales within this brand
            continue to comprise a greater proportion of our aggregate net sales.
            Within the UGG brand, we have achieved a strategic reduction in our
            reliance on sales of products within the core Classics

franchise, as


            we have experienced increased sales across other UGG brand 

product


            offerings, including non-core Women's spring and summer lines, 

as


            well as Men's lines. We expect each of these trends will

continue in


            the future, which will have a corresponding impact on the diversity
            and reach of our brands.



•           Sales of our products within our brand portfolio are highly seasonal
            and are sensitive to weather conditions, which are largely
            unpredictable and beyond our control. In an ongoing and strategic
            effort to reduce the impact of seasonality on our results of
            operations, we continue to introduce counter-seasonal products across
            our brands. In particular, the significant growth of the HOKA brand's
            year-round performance product offerings as a percentage of our
            aggregate net sales has had a meaningful positive impact on our
            seasonality trends. In addition, the UGG brand continues to
            experience success through the introduction of products within the
            Women's spring and summer lines. However, while we will

continue to


            focus on reducing the impact of seasonality through innovation 

and


            the expansion of our product offerings, and by continuing to 

adjust


            product mix within our brand portfolios, given the historical 

and


            projected magnitude of net sales within the UGG brand relative 

to our


            other brands, the effect of favorable or unfavorable weather on our
            aggregate net sales and operating results may continue to be
            significant.



•           There has been a meaningful shift in the way consumers shop for
            products and make purchasing decisions, and these consumer

trends and


            behaviors continue to evolve. For example, the traditional 

retail


            industry is experiencing prolonged decreases in consumer

traffic as


            customers continue to migrate to online shopping that is being 

fueled


            by technology, resulting in a shrinking retail footprint. This 

shift


            is positively impacting the performance of our E-Commerce

business,


            while creating challenges and headwinds for our traditional retail
            business and the businesses of our key customers. As a result, we
            expect our E-Commerce business will continue to be a driver of
            long-term growth, although we expect the year-over-year

percentage


            growth rate will decline over time as the size of our 

E-Commerce


            business increases. Further, we believe that our traditional retail
            business will continue to be an important component of our DTC
            business and we expect to continue to seek opportunities to optimize
            our retail store fleet, which may cause our operating expenses to
            fluctuate from period to period.



                                       27

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•           As a result of changes in consumer purchasing behavior, we continue
            to focus on the enhancement of our Omni-Channel strategy to enable us
            to better engage existing and prospective consumers and expose them
            to our brands. Our strategy is transforming the way we approach
            marketing, including through a sustained focus on our targeted
            digital marketing efforts, as well as marketing activations and
            product seeding to drive global brand heat. For example, we have
            begun applying these transformation efforts in Europe to drive UGG
            brand heat as we work to differentiate consumer experiences across
            various consumer touch points as part of our marketplace reset
            strategy. We have also started to apply this marketing strategy shift
            in Asia.



•           During the fiscal year ended March 31, 2019, we implemented a product
            segmentation strategy, as well as an allocation strategy for the UGG
            brand's core Classics franchise in the US wholesale

marketplace.


            These strategies are designed to assist us in controlling product
            inventory, reducing the impact of discounts and close-outs on our
            sales and gross margins, and increasing full-priced selling across
            our product offerings. We plan to continue this strategic

management


            of the US marketplace in future seasons. Similarly, we are 

currently


            implementing a multi-year marketplace reset strategy in Europe to
            drive UGG brand heat.



•           We continue to strategically assess our distribution

positioning


            across our entire brand portfolio. For example, we regularly review
            the UGG brand distribution channels globally and are in the early
            stages of a strategic marketplace reset in Europe. We also recently
            announced our decision to exit the warehouse channel for the Sanuk
            brand. We will continue to assess the impact that our

distribution


            channels have on the overall strength and financial performance of
            our brands.



•           We believe consumers are increasingly buying brands that advance
            sustainable business practices and deliver quality products while
            striving for minimal environmental impact with socially conscious
            operations. Through our Corporate Responsibility and

Sustainability


            Program, we expect to continue to advance our sustainable business
            initiatives with the goal of consistently delivering brand promises
            that meet consumer expectations.


Reportable Operating Segment Overview



Our six reportable operating segments include the worldwide wholesale operations
for each of the UGG brand, HOKA brand, Teva brand, Sanuk brand, and Other
brands, as well as DTC. Information reported to the CODM, who is our PEO, is
organized into these reportable operating segments and is consistent with how
the CODM evaluates our performance and allocates resources.

UGG Brand. The UGG brand is one of the most iconic and recognized brands in our
industry which highlights our successful track record of building niche brands
into lifestyle and fashion market leaders. With loyal consumers around the
world, the UGG brand has proven to be a highly resilient line of premium
footwear, apparel, and accessories with expanded product offerings and a growing
global audience that appeals to women, men, and children.

We believe demand for UGG brand products will continue to be driven by the following:



•           High consumer brand loyalty due to consistently delivering quality
            and luxuriously comfortable footwear, apparel, and accessories; and



•           Diversification of our footwear product offerings, such as Women's
            spring and summer lines, as well as expanded category offerings for
            Men's, apparel, and accessories.



HOKA Brand. The HOKA brand is an authentic premium line of year-round
performance footwear and apparel that offers enhanced cushioning and inherent
stability with minimal weight. While the HOKA products were originally designed
for ultra-runners, we believe they now appeal to athletes around the world,
regardless of activity. The HOKA brand is quickly becoming a leading brand
within run specialty wholesale accounts, with strong marketing fueling both
domestic and international sales growth. We continue to build product extensions
in trail and fitness.

We believe demand for HOKA brand products will continue to be driven by the following:

• Leading product innovation and key franchise management;


                                       28
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• Increased brand awareness through enhanced marketing activations; and

• Category extensions in authentic performance footwear offerings.

Teva Brand. The Teva brand, which pioneered the sport sandal category, is born
from the outdoors and rooted in adventure. The Teva brand is a global leader
within the sport sandal and modern outdoor lifestyle categories by fueling the
expression of freedom. The Teva brand's product offerings include sandals,
shoes, and boots.

Sanuk Brand. The Sanuk brand originated in Southern California surf culture and
has emerged into a lifestyle brand with a presence in the relaxed casual shoe
and sandal categories. The Sanuk brand's use of unexpected materials and
unconventional constructions, combined with its fun and playful branding, are
key elements of the brand's identity.

Other Brands. Other brands currently consist of the Koolaburra by UGG brand and
a discontinued brand during the prior period presented. The Koolaburra brand is
a casual footwear fashion line using sheepskin and other plush materials and is
intended to target the value-oriented consumer in order to complement the UGG
brand offering.

Direct-to-Consumer. Our DTC business for all our brands is comprised of our
retail stores and E-Commerce websites which, in an Omni-Channel marketplace, are
intertwined and interdependent. We believe many of our consumers interact with
both our retail stores and websites before making purchasing decisions.

Our retail stores are predominantly UGG brand concept stores and UGG brand outlet stores. Through our outlet stores, we sell some of our discontinued styles from prior seasons, full price in-line products, as well as products made specifically for the outlet stores.



As of December 31, 2019, we had a total of 154 global retail stores, which
includes 84 concept stores and 70 outlet stores. Generally, we open retail store
locations during the second or third quarters of each fiscal year and consider
closures of retail stores during the third or fourth quarters of each fiscal
year. We evaluate retail store closures based on store performance and timing of
lease expirations and options. While we expect to identify additional stores for
closure, we may simultaneously identify opportunities to open new stores in the
future to further enhance our overall DTC business. We currently do not
anticipate incurring material incremental retail store closure costs, primarily
because any store closures we may pursue are expected to occur as retail store
leases expire to avoid incurring potentially significant lease termination
costs, as well as through conversions to partner retail stores, further
discussed below.

Flagship Stores. Included in the total count of global concept stores are nine
UGG brand flagship stores, which are lead concept stores in certain key markets
and prominent locations designed to showcase the UGG brand products. Primarily
located in major tourist locations, these stores are typically larger with
broader product offerings and greater traffic than our general concept stores.
The net sales for these stores are recorded in our DTC reportable operating
segment.

Concession Stores. Included in the total count of global concept stores are ten
concession stores, defined as concept stores that are operated by us within a
department or other store, which we lease from the store owner by paying a
percentage of concession store sales. The net sales for these stores are
recorded in our DTC reportable operating segment.

Partner Retail Stores. We rely on partner retail stores for the UGG brand and
Sanuk brand in certain markets. Partner retail stores are branded stores that
are wholly-owned and operated by third-parties and not included in the total
count of global retail stores. When a partner retail store is opened, or a store
is converted into a partner retail store, the related net sales are recorded in
either the UGG brand or Sanuk brand wholesale reportable operating segments, as
applicable.

Our E-Commerce business provides us with an opportunity to communicate a
consistent brand message to consumers that is in line with our brands' promises,
drives awareness of key brand initiatives, offers targeted information to
specific consumer demographics, and drives consumers to our retail stores. As of
December 31, 2019, we operated our E-Commerce business through an aggregate of
28 company-owned websites and mobile platforms in ten different countries.


                                       29
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Use of Non-GAAP Financial Measures



In order to provide a framework for assessing how our underlying businesses
performed during the relevant periods, excluding the effect of foreign currency
exchange rate fluctuations, throughout this Quarterly Report we provide certain
financial information on a constant currency basis, which we disclose in
addition to the financial measures calculated and presented in accordance with
US GAAP. For example, in order to calculate our constant currency information,
we calculate the current period financial information using the foreign currency
exchange rates that were in effect during the previous comparable period,
excluding the effects of foreign currency exchange rate hedges and
remeasurements. Further, we report comparable DTC sales on a constant currency
basis for DTC operations that were open throughout the current and prior
reporting periods, and we may adjust prior reporting periods to conform to
current year accounting policies. As a result, information included in this
Quarterly Report regarding these financial measures, as we calculate them, may
not be directly comparable to similar data of other companies, and may not be
appropriate measures for comparing the performance of other companies relative
to us.

Constant currency measures should not be considered in isolation as an
alternative to US dollar measures that reflect current period foreign currency
exchange rates or to other financial measures presented in accordance with US
GAAP. We believe evaluating certain financial and operating measures on a
constant currency basis is important as it excludes the impact of foreign
currency exchange rate fluctuations that are not indicative of our core
operating results and are largely outside of our control.

Seasonality



Our business is seasonal, with the highest percentage of UGG brand net sales
occurring in the quarters ending September 30th and December 31st and the
highest percentage of Teva and Sanuk brand net sales occurring in the quarters
ending March 31st and June 30th. Net sales for the HOKA brand occur more evenly
throughout the year reflecting the brand's year-round performance product
offerings. Due to the magnitude of net sales within the UGG brand relative to
our other brands, our aggregate net sales in the quarters ending September 30th
and December 31st have significantly exceeded our aggregate net sales in the
quarters ending March 31st and June 30th. As we continue to take steps to
diversify and expand our product offerings by creating more year-round styles
and grow the year-round net sales of the HOKA brand as a percentage of our
aggregate net sales, we expect the seasonality trends that have resulted in
significant variations in our aggregate net sales from quarter to quarter to
decrease over time.

Results of Operations

Three Months Ended December 31, 2019 Compared to Three Months Ended December 31, 2018. The following table summarizes our results of operations:


                                                Three Months Ended December 31,
                                   2019                      2018                      Change
                            Amount          %          Amount         %          Amount          %
Net sales                $  938,735      100.0  %   $  873,800      100.0 %   $   64,935         7.4  %
Cost of sales               431,103       45.9         403,707       46.2        (27,396 )      (6.8 )
Gross profit                507,632       54.1         470,093       53.8         37,539         8.0
Selling, general and
administrative expenses     251,866       26.9         225,375       25.8        (26,491 )     (11.8 )
Income from operations      255,766       27.2         244,718       28.0         11,048         4.5
Other (income) expense,
net                            (837 )     (0.1 )            51          -            888     1,741.2
Income before income
taxes                       256,603       27.3         244,667       28.0         11,936         4.9
Income tax expense           55,010        5.8          48,293        5.5         (6,717 )     (13.9 )
Net income               $  201,593       21.5  %   $  196,374       22.5 %   $    5,219         2.7  %

Net income per share
Basic                    $     7.21                 $     6.74                $     0.47
Diluted                  $     7.14                 $     6.68                $     0.46





                                       30

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Net Sales. The following table summarizes our net sales by location, and by
brand and channel:
                                       Three Months Ended December 31,
                                  2019         2018             Change
                                 Amount       Amount       Amount        %
Net sales by location
US                             $ 645,653    $ 573,015    $ 72,638      12.7  %
International                    293,082      300,785      (7,703 )    (2.6 )
Total                          $ 938,735    $ 873,800    $ 64,935       7.4  %

Net sales by brand and channel
UGG brand
Wholesale                      $ 396,649    $ 388,039    $  8,610       2.2  %
Direct-to-Consumer               384,490      373,008      11,482       3.1
Total                            781,139      761,047      20,092       2.6
HOKA brand
Wholesale                         71,927       46,243      25,684      55.5
Direct-to-Consumer                21,176       10,676      10,500      98.4
Total                             93,103       56,919      36,184      63.6
Teva brand
Wholesale                         14,406       20,087      (5,681 )   (28.3 )
Direct-to-Consumer                 2,765        2,839         (74 )    (2.6 )
Total                             17,171       22,926      (5,755 )   (25.1 )
Sanuk brand
Wholesale                          5,286        9,172      (3,886 )   (42.4 )
Direct-to-Consumer                 3,176        3,739        (563 )   (15.1 )
Total                              8,462       12,911      (4,449 )   (34.5 )
Other brands
Wholesale                         36,799       18,703      18,096      96.8
Direct-to-Consumer                 2,061        1,294         767      59.3
Total                             38,860       19,997      18,863      94.3
Total                          $ 938,735    $ 873,800    $ 64,935       7.4  %

Total Wholesale                $ 525,067    $ 482,244    $ 42,823       8.9  %
Total Direct-to-Consumer         413,668      391,556      22,112       5.6
Total                          $ 938,735    $ 873,800    $ 64,935       7.4  %



Total net sales increased primarily due to higher HOKA, UGG, and Other brands
wholesale net sales, as well as total DTC net sales. Further, we experienced an
increase of 12.3% in total volume of pairs sold to 13,700 from 12,200 compared
to the prior period. On a constant currency basis, net sales increased by 8.4%
compared to the prior period. Drivers for significant changes in net sales are
set forth below.

•           Wholesale net sales of the HOKA brand increased due to continued
            global growth through new customer acquisitions, as well as higher
            sales driven by key franchise updates and new product launches.



•           Wholesale net sales of the UGG brand increased primarily due to
            domestic growth driven by sell-in of fall and winter products,
            primarily for Men's and Kids' products, partially offset by lower
            international sales driven by European macroeconomic factors and a
            multi-year marketplace reset in that region. On a constant currency
            basis, wholesale net sales of the UGG brand increased by 3.9%,
            compared to the prior period.




                                       31

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•           Wholesale net sales of the Other brands increased primarily due to
            continued sales growth and customer penetration in US family value
            wholesale accounts for the Koolaburra brand.



•           Comparable DTC net sales for the 13 weeks ended December 29, 2019
            increased by 4.7%, compared to the same prior period, primarily due
            to growth in the E-Commerce business globally for the HOKA brand and
            domestically for the UGG brand.



•           International sales, which are included in the reportable operating
            segment sales presented above, decreased by 2.6%, compared to the
            prior period. International sales represented 31.2% and 34.4% of
            total net sales for the three months ended December 31, 2019 and
            2018, respectively. The decrease in international sales was primarily
            due to lower sales for the UGG brand in Europe, partially offset by
            higher sales for the HOKA brand in Europe and Asia.



Gross Profit. Gross profit as a percentage of net sales, or gross margin,
increased to 54.1% from 53.8% compared to the prior period, due to favorable
brand mix and rate expansion for the HOKA brand, partially offset by lower
product margins on lower closeouts, as well as unfavorable changes in foreign
currency exchange rates.

Selling, General and Administrative Expenses. The net increase in SG&A expenses, compared to the prior period, was primarily the result of:



•           increased operating expenses of approximately $19,000, 

primarily due


            to higher payroll costs, as well as professional, consulting, and
            travel expenses;



•           increased variable advertising and promotion expenses of
            approximately $9,100, primarily due to higher marketing costs to
            drive sales for the HOKA and UGG brands;



•           increased other variable selling expenses of approximately $4,700,
            including transaction fees and warehousing costs, primarily due to
            higher E-Commerce sales;



•           increased expenses for allowances for trade accounts

receivable of


            approximately $1,300;



•           decreased foreign currency-related losses of approximately $2,700,
            primarily driven by favorable changes in foreign currency exchange
            rates for Asian and European currencies;



•           decreased rent and occupancy expenses of approximately $2,300,
            primarily due to lower percentage rent and the completion of the
            consolidation of our warehouses, partially offset by retail
            store-related operating lease asset impairment charges in the current
            period; and



•           decreased depreciation and amortization expenses of

approximately

$2,100, due to certain property and equipment and intangible assets
            being fully amortized during the current period.



Income from Operations. Income from operations by reportable operating segment
were as follows:
                                       Three Months Ended December 31,
                                 2019          2018              Change
                                Amount        Amount        Amount        %
Income (loss) from operations
UGG brand wholesale           $ 147,189     $ 141,080     $  6,109       4.3  %
HOKA brand wholesale             15,110         8,791        6,319      71.9
Teva brand wholesale              1,128         1,685         (557 )   (33.1 )
Sanuk brand wholesale              (745 )        (635 )       (110 )   (17.3 )
Other brands wholesale            8,192         4,513        3,679      81.5
Direct-to-Consumer              158,705       155,333        3,372       2.2
Unallocated overhead costs      (73,813 )     (66,049 )     (7,764 )   (11.8 )
Total                         $ 255,766     $ 244,718     $ 11,048       4.5  %




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The increase in income from operations, compared to the prior period, was due to
higher net sales at higher gross margins, partially offset by higher SG&A
expenses as a percentage of net sales. Drivers for significant net changes in
income from operations, compared to the prior period, are set forth below.

•           The increase in income from operations of HOKA brand 

wholesale was


            due to higher net sales at higher gross margins.



•           The increase in income from operations of UGG brand wholesale was due
            to higher net sales at higher gross margins, partially offset by
            higher SG&A expenses as a percentage of net sales, primarily driven
            by higher variable marketing and selling expenses.



•           The increase in income from operations of Other brands

wholesale was


            due to higher net sales, partially offset by lower gross margins.



•           The increase in income from operations of DTC was primarily due to
            higher DTC comparable net sales, as discussed above, partially offset
            by lower gross margins and retail store-related asset impairment
            charges in the current period.



•           The increase in unallocated overhead costs was primarily due to
            higher operating expenses, including for payroll, professional, and
            consulting expenses, partially offset by lower foreign
            currency-related losses driven by favorable changes in foreign
            currency exchange rates for Asian and European currencies, as well as
            lower rent and occupancy expenses for our warehouse due the
            consolidation of our distribution centers.


Other (Income) Expense, Net. The increase in total other (income) expense, net, compared to the prior period, was primarily due to a decrease in interest expense driven by the release of reserves for penalties and interest on uncertain tax positions.



Income Tax Expense. Income tax expense and our effective income tax rate were as
follows:
                             Three Months Ended December 31,
                                2019                 2018
Income tax expense        $       55,010       $       48,293
Effective income tax rate           21.4 %               19.7 %



The increase in our effective income tax rate, compared to the prior period, was
due to changes in the jurisdictional mix of worldwide income before income taxes
forecasted for the fiscal year ending March 31, 2020, as well as higher discrete
tax expenses, primarily driven by additional reserves for uncertain tax
positions and unfavorable return to provision differences, partially offset by a
discrete tax benefit for the release of tax reserves recognized during the
current period.

Foreign income before income taxes was $75,666 and $83,386 and worldwide income
before income taxes was $256,603 and $244,667 during the three months ended
December 31, 2019 and 2018, respectively. The decrease in foreign income before
income taxes, as a percentage of worldwide income before income taxes, compared
to the prior period, was primarily due to a decrease in foreign sales as a
percentage of worldwide sales.

Refer to the section entitled "Nine Months Ended December 31, 2019 Compared to
Nine Months Ended December 31, 2018" within this Part I, Item 2, for further
details on our pre-tax earnings and effective income tax rate for the fiscal
year ending March 31, 2020.

Net Income. Net income increased, compared to the prior period, primarily due to
higher net sales at higher gross margins, partially offset by higher SG&A
expenses. Net income per share increased, compared to the prior period, due to
higher net income, as well as a reduction in weighted-average common shares
outstanding, resulting from stock repurchases in prior quarters.

Other Comprehensive Income. Other comprehensive income increased, compared to
the prior period, primarily due to lower unrealized losses on cash flow hedges
and higher foreign currency translation gains for changes in our net asset
position, driven by favorable Asian and European foreign currency exchange
rates.

                                       33
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Nine Months Ended December 31, 2019 Compared to Nine Months Ended December 31, 2018. The following table summarizes our results of operations:


                                                 Nine Months Ended December 31,
                                   2019                        2018                      Change
                            Amount           %          Amount          %          Amount          %
Net sales                $ 1,757,779      100.0  %   $ 1,626,307      100.0 %   $  131,472        8.1  %
Cost of sales                847,104       48.2          789,362       48.5        (57,742 )     (7.3 )
Gross profit                 910,675       51.8          836,945       51.5         73,730        8.8
Selling, general and
administrative expenses      589,195       33.5          541,229       33.3        (47,966 )     (8.9 )
Income from operations       321,480       18.3          295,716       18.2         25,764        8.7
Other (income) expense,
net                           (2,741 )     (0.1 )            325          -          3,066      943.4
Income before income
taxes                        324,221       18.4          295,391       18.2         28,830        9.8
Income tax expense            64,169        3.6           55,052        3.4         (9,117 )    (16.6 )
Net income               $   260,052       14.8  %   $   240,339       14.8 %   $   19,713        8.2  %

Net income per share
Basic                    $      9.12                 $      8.06                $     1.06
Diluted                  $      9.02                 $      7.99                $     1.03



Net Sales. The following table summarizes our net sales by location, and by
brand and channel:
                                          Nine Months Ended December 31,
                                   2019           2018               Change
                                  Amount         Amount        Amount         %
Net sales by location
US                             $ 1,170,919    $ 1,026,315    $ 144,604      14.1  %
International                      586,860        599,992      (13,132 )    (2.2 )
Total                          $ 1,757,779    $ 1,626,307    $ 131,472       8.1  %

Net sales by brand and channel
UGG brand
Wholesale                      $   814,069    $   788,981    $  25,088       3.2  %
Direct-to-Consumer                 510,476        504,871        5,605       1.1
Total                            1,324,545      1,293,852       30,693       2.4
HOKA brand
Wholesale                          196,892        129,758       67,134      51.7
Direct-to-Consumer                  53,844         26,259       27,585     105.0
Total                              250,736        156,017       94,719      60.7
Teva brand
Wholesale                           62,328         69,161       (6,833 )    (9.9 )
Direct-to-Consumer                  16,125         15,315          810       5.3
Total                               78,453         84,476       (6,023 )    (7.1 )
Sanuk brand
Wholesale                           28,059         40,608      (12,549 )   (30.9 )
Direct-to-Consumer                   9,805         10,537         (732 )    (6.9 )
Total                               37,864         51,145      (13,281 )   (26.0 )



                                       34

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                                   Nine Months Ended December 31,
                             2019           2018              Change
                            Amount         Amount        Amount        %
Other brands
Wholesale                     63,808         39,404       24,404    61.9
Direct-to-Consumer             2,373          1,413          960    67.9
Total                         66,181         40,817       25,364    62.1
Total                    $ 1,757,779    $ 1,626,307    $ 131,472     8.1  %

Total Wholesale $ 1,165,156 $ 1,067,912 $ 97,244 9.1 % Total Direct-to-Consumer 592,623 558,395 34,228 6.1 Total

$ 1,757,779    $ 1,626,307    $ 131,472     8.1  %



Total net sales increased primarily due to higher HOKA, UGG, and Other brands
wholesale sales, as well as higher DTC sales, partially offset by lower Sanuk
brand wholesale sales. Further, we experienced an increase of 8.2% in total
volume of pairs sold to 29,000 from 26,800 compared to the prior period. On a
constant currency basis, net sales increased by 9.2%, compared to the prior
period. Drivers for significant changes in net sales are set forth below.

•           Wholesale net sales of the HOKA brand increased due to continued
            global growth through new customer acquisitions, as well as higher
            sales driven by key franchise updates and new product launches.



•           Wholesale net sales of the UGG brand increased primarily due to
            domestic growth driven by continued growth of the Fluff Yeah
            collection as well as by sell-in of fall and winter products,
            primarily for Men's and Kid's product lines, partially offset by
            lower international sales driven by European macroeconomic factors
            and a multi-year marketplace reset in that region. On a constant
            currency basis, wholesale net sales of the UGG brand increased by
            4.9%, compared to the prior period.



•           Wholesale net sales of the Other brands increased primarily due to
            continued customer penetration in US family value wholesale accounts
            for the Koolaburra brand.



•           Wholesale net sales of the Sanuk brand decreased due to lower
            performance within US surf specialty wholesale accounts and lower
            international sales resulting from our continued strategic focus on
            US markets.



•           Comparable DTC net sales for the 39 weeks ended December 29, 2019
            increased by 6.9%, compared to the same prior period, primarily due
            to growth in the E-Commerce business globally for the HOKA brand and
            domestically for the UGG brand.



•           International net sales, which are included in the reportable
            operating segment net sales presented above, decreased by 2.2%,
            compared to the prior period. International net sales

represented


            33.4% and 36.9% of total net sales for the nine months ended December
            31, 2019 and 2018, respectively. The decrease was primarily due to
            lower net sales for the UGG brand in Europe and Asia as well as for
            the Teva brand in Europe, partially offset by higher net sales for
            the HOKA brand in the same regions.


Gross Profit. Gross profit as a percentage of net sales, or gross margin,
increased to 51.8% from 51.5%, compared to the prior period, primarily due to
favorable brand mix and rate expansion for the HOKA brand and fewer closeout
sales at higher product margins, partially offset by unfavorable changes in
foreign currency exchange rates and a higher wholesale channel mix as a
percentage of total sales.

Selling, General and Administrative Expenses. The net increase in SG&A expenses, compared to the prior period, was primarily the result of:



•           increased operating expenses of approximately $26,200, 

primarily due


            to higher net payroll and variable performance-based 

compensation, as


            well as professional, consulting, and travel expenses;



•           increased variable advertising and promotion expenses of
            approximately $22,100, primarily due to higher marketing costs to
            drive sales for the HOKA and UGG brands;



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•           increased other variable selling expenses of approximately $6,500,
            including transaction fees and warehousing costs, primarily due to
            higher E-Commerce sales;



•           increased expenses for allowances for trade accounts

receivable of


            approximately $2,300;



•           decreased depreciation and amortization expenses of

approximately

$3,600, primarily due to certain property and equipment and
            intangible assets being fully amortized during the current period;



•           decreased rent and occupancy expenses of approximately $3,500,
            primarily due to lower percentage rent and the completion of the
            consolidation of our warehouses, partially offset by retail
            store-related operating lease asset impairment charges in the current
            period; and



•           decreased foreign currency-related losses of approximately $2,700,
            primarily driven by favorable changes in foreign currency exchange
            rates for Asian and European currencies.



Income from Operations. Income from operations by reportable operating segment
were as follows:
                                       Nine Months Ended December 31,
                                 2019          2018              Change
                                Amount        Amount        Amount        %
Income (loss) from operations
UGG brand wholesale           $ 292,293     $ 280,978     $ 11,315       4.0  %
HOKA brand wholesale             40,522        22,689       17,833      78.6
Teva brand wholesale             12,967        11,596        1,371      11.8
Sanuk brand wholesale             1,428         3,856       (2,428 )   (63.0 )
Other brands wholesale           15,282        10,150        5,132      50.6
Direct-to-Consumer              157,068       150,884        6,184       4.1
Unallocated overhead costs     (198,080 )    (184,437 )    (13,643 )    (7.4 )
Total                         $ 321,480     $ 295,716     $ 25,764       8.7  %



The increase in total income from operations, compared to the prior period, was
due to higher net sales at higher gross margins, partially offset by higher SG&A
expenses as a percentage of net sales. Drivers for significant net changes in
income from operations, compared to the prior period, are set forth below.

•           The increase in income from operations of HOKA brand 

wholesale was


            due to higher net sales at higher gross margins, as well as lower
            SG&A expenses as a percentage of net sales.



•           The increase in income from operations of UGG brand wholesale was due
            to higher net sales at higher gross margins, partially offset by
            higher SG&A expenses as a percentage of net sales, primarily driven
            by higher variable marketing and selling expenses.



•           The increase in income from operations of DTC was due to higher DTC
            comparable net sales, as discussed above, partially offset by lower
            gross margins, as well as lower SG&A expenses as percentage of net
            sales, primarily driven by lower overall retail store operating costs
            due to prior period store closures, partially offset by retail
            store-related asset impairment charges in the current period.



•           The increase in income from operations of Other brands

wholesale was


            due to higher net sales, partially offset by higher SG&A

expenses as


            a percentage of net sales, primarily driven by higher expenses for
            allowances for trade accounts receivable.



•           The decrease in income from operations of Sanuk brand

wholesale was


            primarily due to lower net sales at lower gross margins,

partially


            offset by lower SG&A expenses, driven by lower variable

marketing and
            selling expenses.




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•           The increase in unallocated overhead costs was primarily due to
            higher operating expenses, including for payroll, professional,
            consulting, and other variable warehousing costs, partially

offset by


            lower foreign currency-related losses driven by favorable

changes in


            foreign currency exchange rates for Asian and European 

currencies, as


            well as lower rent and occupancy expenses for our warehouse due the
            consolidation of our distribution centers.



Other (Income) Expense, Net. The increase in total other (income) expense, net,
compared to the prior period, was primarily due to an increase in interest
income driven by higher interest rate yields on higher average invested cash
balances, as well as lower interest expense driven by the release of reserves
for penalties and interest on uncertain tax positions.

Income Tax Expense. Income tax expense and our effective income tax rate were as
follows:
                             Nine Months Ended December 31,
                                2019                 2018
Income tax expense        $       64,169       $       55,052
Effective income tax rate           19.8 %               18.6 %



The increase in our effective income tax rate, compared to the prior period, was
due to changes in the jurisdictional mix of worldwide income before income taxes
forecasted for the fiscal year ending March 31, 2020, as well as higher net
discrete tax expenses, primarily driven by additional reserves for uncertain tax
positions and unfavorable return to provision adjustments, partially offset by
the favorable settlement of a state income tax audit completed during the
current period.

Foreign income before income taxes was $122,975 and $130,867 and worldwide
income before income taxes was $324,221 and $295,391 during the nine months
ended December 31, 2019 and 2018, respectively. The decrease in foreign income
before income taxes as a percentage of worldwide income before income taxes,
compared to the prior period, was primarily due to decreased foreign sales as a
percentage of worldwide sales.

For the nine months ended December 31, 2019 and 2018, we did not generate
significant pre-tax earnings from any countries which do not impose a corporate
income tax. We expect our foreign income or loss before income taxes, as well as
our effective income tax rate, will continue to fluctuate from period to period
based on several factors, including the impact of our global product sourcing
organization, our actual financial and operating results from sales generated in
domestic and foreign markets, and changes in domestic and foreign tax laws (or
in the application or interpretation of those laws). Over the long-term, we
believe the continuing evolution and expansion of our brands, our continuing
strategy of enhancing product diversification, and the expected growth from our
international DTC business will result in increases in foreign income or loss
before income taxes, both in absolute terms and as a percentage of worldwide
income or loss before income taxes. In addition, we believe our effective income
tax rate will continue to be impacted by our actual foreign income or loss
before income taxes relative to our actual worldwide income or loss before
income taxes.

Net Income. Net income increased, compared to the prior period, primarily due to
higher net sales at higher gross margins, partially offset by higher SG&A
expenses. Net income per share increased, compared to the prior period, due to
higher net income, combined with lower weighted-average common shares
outstanding, driven by stock repurchases during the period.

Other Comprehensive Loss. Other comprehensive loss decreased, compared to the
prior period, primarily due to lower foreign currency translation losses for
changes in our net asset position driven by favorable Asian and European foreign
currency exchange rates.


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Liquidity



We finance our working capital and operating requirements using a combination of
our cash and cash equivalents balances, cash provided by ongoing operating
activities and, to a lesser extent, available borrowings under our revolving
credit facilities. Our working capital requirements begin when we purchase raw
materials and inventories and continue until we ultimately collect the resulting
trade accounts receivable. Given the seasonality of our business, our working
capital requirements fluctuate significantly throughout the fiscal year, and we
are required to utilize available cash to build inventory levels during certain
quarters in our fiscal year to support higher selling seasons. We believe our
cash and cash equivalents balances, cash provided by ongoing operating
activities, and available borrowings under our revolving credit facilities
(further described below under the heading "Capital Resources"), will provide
sufficient liquidity to enable us to meet our working capital requirements for
at least the next 12 months.

We repatriated $130,000 of cash and cash equivalents during the nine months
ended December 31, 2019. As of December 31, 2019, we had $314,525 of cash and
cash equivalents outside the US, a portion of which may be subject to additional
foreign withholding taxes if it were to be repatriated. We continue to evaluate
our cash repatriation strategy and we currently anticipate repatriating current
and future unremitted earnings of non-US subsidiaries, to the extent they have
been and will be subject to US tax, if such cash is not required to fund ongoing
foreign operations. Our cash repatriation strategy, and by extension, our
liquidity, may be impacted by several additional considerations, which include
clarifications of or changes to the Tax Reform Act and our actual earnings for
current and future fiscal periods.

We continue to evaluate our capital allocation strategy, and to consider further
opportunities to utilize our global cash resources in a way that will profitably
grow our business, meet our strategic objectives and drive stockholder value,
including by potentially repurchasing additional shares of our common stock. As
of December 31, 2019, the aggregate remaining approved amount under our stock
repurchase programs was $159,807. Our stock repurchase programs do not obligate
us to acquire any amount of common stock and may be suspended at any time at our
discretion.

Our liquidity may be further impacted by additional factors, including our
operating results, the strength of our brands, impacts of seasonality and
weather conditions, our ability to respond to changes in consumer preferences
and tastes, the timing of capital expenditures and lease payments, our ability
to collect our trade accounts receivable in a timely manner and effectively
manage our inventories, and our ability to respond to economic, political and
legislative developments. Furthermore, we may require additional cash resources
due to changes in business conditions or strategic initiatives, economic
recession, changes in stock repurchase strategy, or other future developments,
including any investments or acquisitions we may decide to pursue, although we
do not have any present commitments with respect to any such investments or
acquisitions.

If our existing sources of liquidity are insufficient to satisfy our working
capital requirements, we may seek to borrow under our revolving credit
facilities, seek new or modified borrowing arrangements, or sell additional debt
or equity securities. The sale of convertible debt or equity securities could
result in additional dilution to our stockholders, and equity securities may
have rights or preferences that are superior to those of our existing
stockholders. The incurrence of additional indebtedness would result in
additional debt service obligations, as well as operating and financial
covenants that would restrict our operations and further encumber our assets. In
addition, there can be no assurance that any additional financing will be
available on acceptable terms, if at all.

Capital Resources



Primary Credit Facility. Our Primary Credit Facility provides for a five-year,
$400,000 unsecured revolving credit facility and contains a $25,000 sublimit for
the issuance of letters of credit. As of December 31, 2019, we had no
outstanding balance, outstanding letters of credit of $549, and available
borrowings of $399,451 under our Primary Credit Facility.

China Credit Facility. Our China Credit Facility is an uncommitted revolving
line of credit of up to CNY 300,000, or $43,046. As of December 31, 2019, we had
an outstanding balance of $6,019, outstanding bank guarantees of $28, and
available borrowings of $36,999 under our China Credit Facility. Subsequent to
December 31, 2019 through January 29, 2020, we made repayments of $6,019, had no
outstanding balance, outstanding bank guarantees of $28, and had available
borrowings of $43,018 under our China Credit Facility.


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Japan Credit Facility. Our Japan Credit Facility is an uncommitted revolving
line of credit of up to JPY 5,500,000, or $50,622. As of December 31, 2019, we
had no outstanding balance and had available borrowings of $50,622 under our
Japan Credit Facility. Subsequent to December 31, 2019, we renewed the Japan
Credit Facility through February 1, 2021 for an uncommitted revolving line of
credit of up to JPY 3,000,000, or $27,612, at the same interest rate.

Mortgage. As of December 31, 2019, we had an outstanding principal balance under
the mortgage, secured by the property on which our corporate headquarters is
located, of $31,056. The loan will mature and require a balloon payment in the
amount of $23,695, in addition to any then-outstanding balance, on July 1, 2029.

Debt Covenants. As of December 31, 2019, we were in compliance with all debt covenants under our revolving credit facilities and mortgage.



Refer to Note 6, "Revolving Credit Facilities and Mortgage Payable," of our
condensed consolidated financial statements, included in Part I, Item 1 in this
Quarterly Report, for further information on our revolving credit facilities and
mortgage.

Cash Flows

The following table summarizes our cash flows for the periods presented:


                                                    Nine Months Ended December 31,
                                             2019          2018               Change
                                            Amount        Amount        Amount         %
Net cash provided by operating activities $ 238,725     $ 279,740     $ (41,015 )   (14.7 )%
Net cash used in investing activities       (23,398 )     (21,764 )      (1,634 )    (7.5 )
Net cash used in financing activities      (186,927 )    (167,157 )     (19,770 )   (11.8 )



Operating Activities. Our primary source of liquidity is net cash provided by
operating activities, which is primarily driven by our net income, other cash
receipts and expenditure adjustments, and changes in working capital. The
decrease in net cash provided by operating activities during the nine months
ended December 31, 2019, compared to the prior period, was primarily due to a
net negative change in operating assets and liabilities of $51,068, partially
offset by a positive net change in net income after non-cash adjustments of
$10,053. The changes in operating assets and liabilities were primarily due to
net negative changes in inventories, net, trade accounts payable, other assets,
income tax receivable, and income taxes payable, partially offset by net
positive changes in trade accounts receivable, net, other accrued expenses and
long-term liabilities.

Investing Activities. The increase in net cash used in investing activities
during the nine months ended December 31, 2019, compared to the prior period,
was primarily due to higher capital expenditures on information systems
hardware, software, and enhancements, mostly offset by lower expenditures for
warehouse improvements due to the completion of the Moreno Valley distribution
center during the prior period.

Financing Activities. The increase in net cash used in financing activities
during the nine months ended December 31, 2019, compared to the prior period,
was primarily due to higher stock repurchases, partially offset by lower net
borrowings.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.

Contractual Obligations



During the nine months ended December 31, 2019, there were no material changes
outside the ordinary course of business to the contractual obligations and other
commitments disclosed in our 2019 Annual Report.

Refer to the section entitled "Leases" within Note 7, "Leases and Other
Commitments," of our condensed consolidated financial statements, included in
Part I, Item 1 in this Quarterly Report, for further information on our current
lease commitments.

Critical Accounting Policies and Estimates



Management must make certain estimates and assumptions that affect the amounts
reported in the condensed consolidated financial statements, based upon
historical experience, existing and known circumstances, authoritative
accounting pronouncements, and other factors that management believes to be
reasonable, but actual results could differ materially from these estimates.
Refer to the section entitled "Use of Estimates" within Note 1, "General," of
our condensed consolidated financial statements, included in Part I, Item 1 in
this Quarterly Report, for a summary of applicable key estimates and judgments.

There have been no material changes to the critical accounting policies
disclosed in our 2019 Annual Report, except for the adoption of the new lease
standard, beginning April 1, 2019. Refer to the section entitled "Recent
Accounting Pronouncements" within Note 1, "General," and Note 7, "Leases and
Other Commitments," of our condensed consolidated financial statements, included
in Part I, Item 1 in this Quarterly Report, for further information for the
impact on adoption of the new lease standard, as well as related disclosures.


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