The following discussion of our financial condition and results of operations
should be read together with our consolidated financial statements in Part IV
within this Annual Report. This discussion includes an analysis of our financial
condition and results of operations for fiscal year 2020 and fiscal year 2019
and year-over-year comparisons between those periods. For year-over-year
comparisons between fiscal year 2019 and fiscal year 2018, refer to Part II,
Item 7, "Management's Discussion and Analysis of Financial Condition and Results
of Operations," of our Annual Report on Form 10-K for the fiscal year ended
March 31, 2019 filed with the SEC on May 30, 2019.


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Overview



We are a global leader in designing, marketing, and distributing innovative
footwear, apparel, and accessories developed for both everyday casual lifestyle
use and high-performance activities. We market our products primarily under five
proprietary brands: UGG, HOKA, Teva, Sanuk and Koolaburra. We believe that our
products are distinctive and appeal broadly to women, men, and children. We sell
our products through quality domestic and international retailers, international
distributors, and directly to our consumers both domestically and
internationally through our DTC business, which is comprised of our retail
stores and e-commerce websites. We seek to differentiate our brands and products
by offering diverse lines that emphasize authenticity, functionality, quality,
and comfort, and products tailored to a variety of activities, seasons, and
demographic groups. All of our products are currently manufactured by
independent manufacturers.

Trends and Uncertainties Impacting Our Business



During early calendar year 2020, the COVID-19 pandemic (referred to herein as
COVID-19 or the COVID-19 pandemic) spread globally, including throughout the
geographic regions in which we operate our business, and where our wholesale
customers, retail stores, manufacturers, and suppliers are located.

In response to the pandemic, many federal, state, local, and foreign governments
have put in place, and others in the future may put in place, travel
restrictions, "shelter-in-place" orders, and similar government orders and
restrictions in an attempt to control the spread and mitigate the impact of the
disease. Such restrictions or orders have resulted in the mandatory closure of
"non-essential" businesses (including retail stores), increased unemployment
rates, "social distancing" restrictions, reduced tourist activity,
work-from-home policies, and other changes that have led to significant
disruptions to businesses and global financial markets. The overall impact of
the pandemic on our business and future results of operations is highly
uncertain and subject to change, and we are not able to accurately predict the
magnitude or scope of such impacts at this time.
Our business and the industry in which we operate continue to be impacted by
several important trends and uncertainties, including as a result of the
COVID-19 pandemic. We have experienced a number of material impacts, and
identified a number of material trends, within our business as follows:
Retail Environment

•            In connection with the "shelter-in-place" orders discussed above,
             all of our Company-owned and operated stores, and nearly all of the
             retail stores of our wholesale customers and retail partners, were
             closed for a portion of our fourth fiscal quarter ended March 31,
             2020 (fourth fiscal quarter), and largely remain closed during the
             first part of our first fiscal quarter ending June 30, 2020. The
             closure of these retail stores had a negative impact on our results
             of operations during the fourth fiscal quarter as we

experienced


             delays in shipment and acceptance of scheduled order 

shipments,


             which we attribute to the retail store closures and other
             uncertainties caused by the COVID-19 pandemic.



•            The retail stores that we and our partners operate have begun to
             reopen at a measured pace. We will continue to reopen our retail
             stores as we determine appropriate and in line with guidance
             provided by health officials, expert agencies and local

authorities.


             Our decision regarding the appropriate timing to reopen our retail
             stores will depend on a number of factors, including the safety of
             our customers and employees, our ability to comply with government
             orders and restrictions, and our ability to deliver products to our
             customers. We expect the scope of allowable retail activities, as
             well as retail consumer traffic patterns, to vary by geographic
             region, including ongoing restrictions imposed by local

governmental


             authorities, the demand for our products within the region, and the
             actual and expected impact of the COVID-19 pandemic on the region.



E-Commerce Business

•            Even prior to mandatory retail store closures resulting from the
             COVID-19 pandemic, we observed a meaningful shift in the way
             consumers shop for products and make purchasing decisions, evidenced
             by significant and prolonged decreases in consumer retail activity
             as customers continue to migrate to online shopping. These trends
             have been positively impacting the performance of our e-commerce



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business, while creating challenges and headwinds for our traditional retail
business, as well as the retail businesses of our wholesale customers and retail
partners.

•            We operate our e-commerce business through various websites and
             platforms, which have remained operational throughout the COVID-19
             pandemic, and we expect they will continue to remain operational.



•            During our fourth fiscal quarter, as well as our first fiscal
             quarter ending June 30, 2020, we observed strong demand across our
             brands within our e-commerce business, especially for the UGG and
             HOKA brands. We expect our wholesale customers that have an
             established e-commerce presence will experience similar strong
             demand trends as those we have experienced, although the trends may
             vary from customer to customer. We continue to see demand for our
             products, especially within the UGG and HOKA brands, from a number
             of these wholesale customers, which we believe reflects strong
             sell-through of our products within our partners' e-commerce
             platforms. We expect our wholesale customers that have a greater
             reliance on their retail store presence may experience more
             significant adverse impacts from the COVID-19 pandemic.



•            We expect our e-commerce business will continue to be a driver of
             long-term growth, although the growth rate will be

unpredictable and


             may not be in line with our historical experience. We believe the
             key factors impacting the growth rate will include consumer demand
             for our products, our ability to fulfill orders through our limited
             distribution center operations, the scope and duration of the
             COVID-19 pandemic, and the impact of the COVID-19 pandemic on
             consumer confidence and discretionary spending. However, we do not
             expect the increased demand within our e-commerce businesses to
             fully offset the negative pressure we are experiencing within our
             wholesale and retail businesses due to the current retail
             environment, especially as we move into the second and third fiscal
             quarters.



Brand Strategy

•            We are exercising discipline by focusing on key products that have
             achieved sustained success with consumers, reducing the number and
             types of products offered, delaying product launches and
             consolidating seasonal collections.



•            Our ongoing and strategic efforts to reduce the impact of
             seasonality on our results of operations have had a meaningful
             positive impact on the year-round performance of the HOKA and UGG
             brands. While we expect to continue to focus on reducing the impact
             of seasonality through innovation and the expansion of our product
             offerings over the long-term, given the magnitude of the UGG brand
             relative to our other brands, the effect of seasonality on our
             aggregate net sales and results of operations may continue to be
             significant. However, it is unclear whether seasonal impacts will be
             minimized or exaggerated in future periods as a result of the
             disruptions and uncertainties caused by the COVID-19 pandemic. This
             uncertainty makes it more difficult for us to predict future demand
             for our products and manage our manufacturing and inventory,
             especially as we approach the typical high-selling season for the
             UGG brand.



•            Within the UGG brand, we have experienced strong

sell-through of


             certain product lines, including the slipper category in 

general, as


             we believe consumers are seeking out luxurious comfort in the
             current work-from-home environment. In addition, the UGG brand
             continues to experience success through the introduction of
             year-round products, improving the UGG brand's overall

year-round


             performance. However, we are experiencing softness within the UGG
             wholesale channel, especially within geographies impacted by
             extensive retail store closures.



•            Within the HOKA brand, we continue to see strong demand

across our


             product offerings, which we believe is being fueled in part by 

an


             even greater emphasis on running and outdoor exercise as 

consumers


             seek to find healthy outlets in response to the COVID-19 

pandemic.


             The significant growth of the HOKA brand's year-round

performance


             product offerings as a percentage of our aggregate net sales has had
             a meaningful positive impact on our seasonality trends, as well as
             our overall financial results. However, despite the recent growth
             and success of the HOKA brand, the impacts of the pandemic may cause
             the growth rate of HOKA brand sales to decline.




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•            The Sanuk and Teva brands are experiencing a 

disproportionate


             negative impact from the pandemic as the highest percentage of net
             sales for these brands typically occur during our fourth fiscal
             quarter and first fiscal quarter. We are actively monitoring the
             cost structures associated with these brands.



Supply Chain

•            We experienced certain disruptions to sourcing with our 

third-party


             manufacturers during the fourth fiscal quarter. While these
             disruptions have since been mitigated, it is possible there will be
             disruptions in the future.



•            Our Moreno Valley, California, distribution center, as well as our
             global third-party logistics providers (3PLs), remain open and are
             operating at reduced capacity and with limited and modified
             operations. In order to promote the health and safety of our
             distribution center employees, we have implemented enhanced safety
             measures and protocols at our distribution center, including strict
             social distancing requirements and heightened cleaning of the
             facility in accordance with Center for Disease Control and
             Prevention guidelines. Due to the social distancing

requirements we


             have implemented, we are limiting the number of employees 

on-site


             relative to our typical personnel capacity. We are 

experiencing, and


             our 3PLs are experiencing, certain operational and logistical
             challenges as a result of limited and modified operations, including
             some delays in the shipments of our products. We are working to
             mitigate the impact of limited and modified operations on our peak
             selling periods, but we may not be successful in these efforts.



•            We are encountering challenges attracting and retaining quality
             candidates to staff our distribution center operations as we
             increasingly compete with other companies with growing e-commerce
             operations. For example, during the past two fiscal years, we have
             significantly increased certain distribution center employee wages
             in an effort to attract and retain talent. Although growing
             unemployment rates resulting from the COVID-19 pandemic may result
             in a larger short-term candidate pool, we may face ongoing
             challenges with recruiting employees as our competitors grow their
             e-commerce channels and require additional warehouse and
             distribution center staff.


Omni-Channel Strategy



•            We have implemented a product segmentation strategy, as well 

as an


             allocation strategy for the UGG brand's core Classics

franchise in


             the US wholesale marketplace. These strategies are designed to
             assist us in controlling product inventory, reducing the impact of
             discounts and close-outs on our sales and gross margins, and
             increasing full-priced selling across our product offerings.
             Similarly, we are implementing a multi-year marketplace reset
             strategy in Europe and Asia to drive UGG brand heat. We expect the
             COVID-19 pandemic will delay or mitigate the benefits we may receive
             from these strategies.



•            As a result of changes in consumer purchasing behavior, we continue
             to focus on the enhancement of our omni-channel strategy to enable
             us to better engage existing and prospective consumers and expose
             them to our brands. Our strategy is transforming the way we approach
             marketing, including through a sustained focus on our targeted
             digital marketing efforts, as well as marketing activations and
             product seeding to drive global brand heat. For example, we have
             begun applying these transformation efforts in Europe to drive UGG
             brand heat as we work to differentiate consumer experiences across
             various consumer touch points as part of our marketplace reset
             strategy. We have also started to apply this marketing strategy
             shift in Asia.



•            In response to the COVID-19 pandemic, we have enhanced our focus on
             digital marketing as we seek to target consumers within the
             work-from-home environment and promote products that are desirable
             based on current consumer preferences, working conditions and
             lifestyle choices.



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Liquidity



•            We believe we are in a strong financial position to respond to the
             disruptions and uncertainties caused by the COVID-19 pandemic. As of
             March 31, 2020, our cash and cash equivalents balance was

$649,436.


             In addition, we had available borrowings of $469,473 under our
             existing revolving credit facilities, providing a liquidity 

position


             of over $1,000,000 as of March 31, 2020. For additional

information,


             see the sections entitled "Liquidity" and "Capital Resources" below.



•            We are temporarily pausing repurchases under our Stock

Repurchase


             Programs due to the disruption and uncertainty caused by the
             COVID-19 pandemic and our focus on liquidity and cash management.



•            We are working closely with our wholesale customers, as well as our
             manufacturers and suppliers, to manage accounts receivable and
             accounts payable to maximize the availability of working

capital.



Operating Expenses


•            To mitigate the adverse impact the COVID-19 pandemic may have on our
             business and operations, we have implemented a number of temporary
             measures to reduce operating expenses, including:


• restricting employee travel;

• canceling or postponing certain events, trainings, and conferences;




•                  converting meetings with current and prospective 

customers to


                   a virtual platform;


•                  suspending hiring of certain non-essential employees and
                   annual salary increases;

• eliminating or deferring discretionary expenditures;

• seeking payment accommodations or deferrals; and

• furloughing certain retail employees while stores are closed.





•            We also believe the significant changes we implemented in connection
             with our previously completed restructuring and operating profit
             improvement plans will help mitigate any potential negative impacts
             on our gross margins resulting from the COVID-19 pandemic.


Completed Restructuring Plan



During February 2016, we announced the implementation of a multi-year
restructuring plan designed to realign our brands across our Fashion Lifestyle
and Performance Lifestyle groups, optimize our worldwide owned retail store
fleet, and consolidate our management and operations that was designed to reduce
overhead costs and create operating efficiencies while improving collaboration
across brands. As of March 31, 2019, we completed our restructuring plan and
incurred cumulative restructuring charges of $55,619 against selling, general,
and administrative (SG&A) expense. In addition, the cumulative annualized SG&A
savings realized as of March 31, 2019 by reportable operating segment were,
approximately, as follows:
                            Amount
UGG brand wholesale        $  1,000
Sanuk brand wholesale         1,000
Other brands wholesale        1,000
Direct-to-Consumer           43,000
Unallocated overhead costs   17,000
Total                      $ 63,000

We currently do not anticipate incurring additional restructuring charges in connection with this restructuring plan.


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Completed Operating Profit Improvement Plan



During February 2017, we announced that we would implement an operating profit
improvement plan to execute various business transformation initiatives to
further reduce expenses and improve gross margins. As of March 31, 2019, we
successfully completed our plan and achieved in excess of $100,000 of combined
net annualized operating profit improvement under our restructuring and
operating profit improvement plans. We will continue to apply the lessons
learned in our completed plans by pursuing opportunities to further optimize
profitability and seeking to enhance results of operations throughout our
business.

Reportable Operating Segment Overview



Our six reportable operating segments include the worldwide wholesale operations
of the UGG brand, HOKA brand, Teva brand, Sanuk brand, and Other brands, as well
as DTC. Information reported to the Chief Operating Decision Maker (CODM), who
is our Principal Executive Officer, is organized into these reportable operating
segments and is consistent with how the CODM evaluates our performance and
allocates resources.

UGG Brand. The UGG brand is one of the most iconic and recognized brands in our
industry, which highlights our successful track record of building niche brands
into lifestyle and fashion market leaders. With loyal consumers around the
world, the UGG brand has proven to be a highly resilient line of premium
footwear, apparel, and accessories with expanded product offerings and a growing
global audience that appeals to women, men, and children.

We believe demand for UGG brand products will continue to be driven by the following:



•           High consumer brand loyalty due to the consistent delivery of quality
            and luxuriously comfortable footwear, apparel, and accessories.


•           Diversification of our footwear product offerings, such as women's
            spring and summer lines, as well as expanded category offerings for
            men's, apparel, and accessories.



HOKA Brand. The HOKA brand is an authentic premium line of year-round
performance footwear and apparel that offers enhanced cushioning and inherent
stability with minimal weight. Originally designed for ultra-runners, the brand
now appeals to athletes around the world, regardless of activity. The HOKA brand
is quickly becoming a leading brand within run specialty wholesale accounts,
with strong marketing fueling both domestic and international sales growth. We
continue to build product extensions in trail and fitness.

We believe demand for HOKA brand products will continue to be driven by the following:

• Leading product innovation and key franchise management.

• Increased brand awareness through enhanced marketing activations.

• Category extensions in authentic performance footwear offerings.

Teva Brand. The Teva brand, which pioneered the sport sandal category, is born
from the outdoors and rooted in adventure. The Teva brand is a global leader
within the sport sandal and modern outdoor lifestyle categories by fueling the
expression of freedom. The Teva brand's product offerings include sandals,
shoes, and boots.

Sanuk Brand. The Sanuk brand originated in Southern California surf culture and
has emerged into a lifestyle brand with a presence in the relaxed casual shoe
and sandal categories. The Sanuk brand's use of unexpected materials and
unconventional constructions, combined with its fun and playful branding, are
key elements of the brand's identity.

Other Brands. Other brands currently consist of the Koolaburra by UGG brand and
a discontinued brand during the prior period presented. The Koolaburra brand is
a casual footwear fashion line using sheepskin and other plush materials and is
intended to target the value-oriented consumer in order to complement the UGG
brand offering.

Direct-to-Consumer. Our DTC business for all our brands is comprised of our
retail stores and e-commerce websites which, in an omni-channel marketplace, are
intertwined and interdependent. We believe many of our consumers interact with
both our retail stores and websites before making purchasing decisions.


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Retail Business. Our retail stores are predominantly UGG brand concept stores
and UGG brand outlet stores. Through our outlet stores, we sell some of our
discontinued styles from prior seasons, full price in-line products, as well as
products made specifically for the outlet stores.

As of March 31, 2020, we had a total of 145 global retail stores, which includes
76 concept stores and 69 outlet stores. Generally, we open retail store
locations during the second or third quarters of each fiscal year and consider
closures of retail stores during the third or fourth quarters of each fiscal
year. We evaluate retail store closures based on store performance and timing of
lease expirations and options. While we expect to identify additional stores for
closure, we may simultaneously identify opportunities to open new stores in the
future to further enhance our overall DTC business. We currently do not
anticipate incurring material incremental retail store closure costs, primarily
because any store closures we may pursue are expected to occur as retail store
leases expire to avoid incurring potentially significant lease termination
costs, as well as through conversions to partner retail stores, further
discussed below. We will continue to evaluate our retail store fleet strategy in
response to changes in consumer demand and retail store traffic patterns.

Flagship Stores. Included in the total count of global concept stores are nine
UGG brand flagship stores, which are lead concept stores in certain key markets
and prominent locations designed to showcase the UGG brand products. Primarily
located in major tourist locations, these stores are typically larger with
broader product offerings and greater traffic than our general concept stores.
The net sales for these stores are recorded in our DTC reportable operating
segment.

Shop-in-Shop Stores. Included in the total count of global concept stores are 21
shop-in-shop (SIS) stores, defined as concept stores for which we own the
inventory and that are operated by us or non-employees within a department
store, which we lease from the store owner by paying a percentage of SIS store
sales. The net sales for these stores are recorded in our DTC reportable
operating segment.

Partner Retail Stores. We rely on partner retail stores for the UGG brand and
Sanuk brand in certain markets. Partner retail stores are branded stores that
are wholly-owned and operated by third-parties and not included in the total
count of global retail stores. When a partner retail store is opened, or a store
is converted into a partner retail store, the related net sales are recorded in
either the UGG brand or Sanuk brand wholesale reportable operating segments, as
applicable.

E-Commerce Business. Our e-commerce business provides us with an opportunity to
communicate a consistent brand message to consumers that is in line with our
brands' promises, drives awareness of key brand initiatives, offers targeted
information to specific consumer demographics, and drives consumers to our
retail stores. As of March 31, 2020, we operated our e-commerce business through
an aggregate of 28 Company-owned websites and mobile platforms in ten different
countries.

Use of Non-GAAP Financial Measures



In order to provide a framework for assessing how our underlying businesses
performed during the relevant periods, excluding the effect of foreign currency
exchange rate fluctuations, throughout this Annual Report we provide certain
financial information on a constant currency basis, which we disclose in
addition to the financial measures calculated and presented in accordance with
accounting principles generally accepted in the United States (US GAAP). For
example, in order to calculate our constant currency information, we calculate
the current period financial information using the foreign currency exchange
rates that were in effect during the previous comparable period, excluding the
effects of foreign currency exchange rate hedges and remeasurements. Further, we
report comparable DTC sales on a constant currency basis for DTC operations that
were open throughout the current and prior reporting periods, and we may adjust
prior reporting periods to conform to current year accounting policies. As a
result, information included in this Annual Report regarding these financial
measures, as we calculate them, may not be directly comparable to similar data
of other companies, and may not be appropriate measures for comparing the
performance of other companies relative to us.

Constant currency measures should not be considered in isolation as an
alternative to United States (US) dollar measures that reflect current period
foreign currency exchange rates or to other financial measures presented in
accordance with US GAAP. We believe evaluating certain financial and operating
measures on a constant currency basis is important as it excludes the impact of
foreign currency exchange rate fluctuations that are not indicative of our core
results of operations and are largely outside of our control.


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Seasonality



Our business is seasonal, with the highest percentage of UGG and Koolaburra
brand net sales occurring in the quarters ending September 30th and December
31st and the highest percentage of Teva and Sanuk brand net sales occurring in
the quarters ending March 31st and June 30th. Net sales for the HOKA brand occur
more evenly throughout the year reflecting the brand's year-round performance
product offerings. Due to the magnitude of the UGG brand relative to our other
brands, our aggregate net sales in the quarters ending September 30th and
December 31st have significantly exceeded our aggregate net sales in the
quarters ending March 31st and June 30th. As we continue to take steps to
diversify and expand our product offerings by creating more year-round styles
and growing the year-round net sales of the HOKA brand as a percentage of our
aggregate net sales, we expect the seasonality trends that have resulted in
significant variations in our aggregate net sales from quarter to quarter to
decrease over time. However, it is unclear whether seasonal impacts will be
minimized or exaggerated in future periods as a result of the disruptions and
uncertainties caused by the COVID-19 pandemic.

Refer to Note 14, "Quarterly Summary of Information (Unaudited)," of our consolidated financial statements in Part IV within this Annual Report for further information on our results of operations by quarterly period.

Result of Operations

Year Ended March 31, 2020 Compared to Year Ended March 31, 2019. The following table summarizes our results of operations:


                                                        Years Ended March 31,
                                      2020                       2019                     Change
                               Amount          %          Amount          %          Amount         %
Net sales                   $ 2,132,689     100.0  %   $ 2,020,437     100.0  %   $  112,252       5.6  %
Cost of sales                 1,029,016      48.2          980,187      48.5         (48,829 )    (5.0 )
Gross profit                  1,103,673      51.8        1,040,250      51.5          63,423       6.1
Selling, general and
administrative expenses         765,538      35.9          712,930      35.3         (52,608 )    (7.4 )
Income from operations          338,135      15.9          327,320      16.2          10,815       3.3
Other income, net                (2,731 )    (0.1 )         (1,614 )    (0.1 )         1,117      69.2
Income before income taxes      340,866      16.0          328,934      16.3          11,932       3.6
Income tax expense               64,724       3.1           64,626       3.2             (98 )    (0.2 )
Net income                      276,142      12.9          264,308      13.1          11,834       4.5
Total other comprehensive
loss, net of tax                 (2,905 )    (0.1 )         (9,671 )    (0.5 )         6,766     (70.0 )
Comprehensive income        $   273,237      12.8  %   $   254,637      12.6  %   $   18,600       7.3  %

Net income per share
Basic                       $      9.73                $      8.92                $     0.81
Diluted                     $      9.62                $      8.84                $     0.78

Net Sales. The following table summarizes our net sales by location, and by brand and channel:


                                     Years Ended March 31,
                          2020           2019              Change
                         Amount         Amount        Amount         %
Net sales by location
US                    $ 1,401,692    $ 1,278,358    $ 123,334      9.6  %
International             730,997        742,079      (11,082 )   (1.5 )
Total                 $ 2,132,689    $ 2,020,437    $ 112,252      5.6  %




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                                              Years Ended March 31,
                                   2020           2019               Change
                                  Amount         Amount        Amount         %
Net sales by brand and channel
UGG brand
Wholesale                      $   892,990    $   888,347    $   4,643       0.5  %
Direct-to-Consumer                 627,817        644,520      (16,703 )    (2.6 )
Total                            1,520,807      1,532,867      (12,060 )    (0.8 )
HOKA brand
Wholesale                          277,097        185,057       92,040      49.7
Direct-to-Consumer                  75,527         38,092       37,435      98.3
Total                              352,624        223,149      129,475      58.0
Teva brand
Wholesale                          119,108        119,390         (282 )    (0.2 )
Direct-to-Consumer                  18,897         18,022          875       4.9
Total                              138,005        137,412          593       0.4
Sanuk brand
Wholesale                           39,463         69,791      (30,328 )   (43.5 )
Direct-to-Consumer                  11,696         12,822       (1,126 )    (8.8 )
Total                               51,159         82,613      (31,454 )   (38.1 )
Other brands
Wholesale                           67,175         42,818       24,357      56.9
Direct-to-Consumer                   2,919          1,578        1,341      85.0
Total                               70,094         44,396       25,698      57.9
Total                          $ 2,132,689    $ 2,020,437    $ 112,252       5.6  %

Total Wholesale                $ 1,395,833    $ 1,305,403    $  90,430       6.9  %
Total Direct-to-Consumer           736,856        715,034       21,822       3.1
Total                          $ 2,132,689    $ 2,020,437    $ 112,252       5.6  %



Despite the negative impact of the COVID-19 pandemic on net sales during our
fourth fiscal quarter, total net sales for the full fiscal year increased
primarily due to higher HOKA and Other brands wholesale sales, as well as higher
DTC sales, partially offset by lower Sanuk brand wholesale sales. Further, we
experienced an increase of 2.8% in total volume of pairs sold to 36,800 from
35,800 compared to the prior period. On a constant currency basis, net sales
increased by 6.5%, compared to the prior period. Drivers of significant changes
in net sales are as follows:

•           Wholesale net sales of the HOKA brand increased due to continued
            global growth through new customer acquisitions, as well as higher
            sales driven by key franchise updates and new product launches.



•           Wholesale net sales of the Other brands increased primarily due to
            continued customer penetration in US family value wholesale accounts
            for the Koolaburra brand.



•           Wholesale net sales of the UGG brand increased due to higher domestic
            net sales driven by the slipper collection and the sell-in of fall
            and winter products, primarily for men's and kid's product lines,
            partially offset by lower international sales driven by a multi-year
            marketplace reset in Europe and European macroeconomic factors, as
            well as COVID-19 related sales losses in the fourth fiscal quarter.
            On a constant currency basis, wholesale net sales of the UGG brand
            increased by 2.1%, compared to the prior period.



•           Wholesale net sales of the Sanuk brand decreased due to the strategic
            decision to exit the warehouse channel, lower performance within US
            surf specialty wholesale accounts, as well as COVID-19 related sales
            losses in the fourth fiscal quarter during the Sanuk brands' peak
            selling season.



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•           Comparable DTC net sales for the 52 weeks ended March 29, 

2020


            increased by 5.0%, compared to the same prior period, primarily 

due


            to growth in the e-commerce business globally for the HOKA 

brand and


            domestically for the UGG brand. DTC net sales were negatively
            impacted by the retail store closures during the fourth fiscal
            quarter compared to the prior period due to COVID-19.



•           International net sales, which are included in the reportable
            operating segment net sales presented above, decreased by 1.5%,
            compared to the prior period. International net sales

represented


            34.3% and 36.7% of total net sales for the years ended March 31, 2020
            and 2019, respectively. The decrease was primarily due to lower net
            sales for the UGG brand in Europe and Asia and the COVID-19 related
            sales losses in the fourth fiscal quarter, partially offset by higher
            net sales for the HOKA brand in our international markets and higher
            sales for the Teva brand in Asia.


Gross Profit. Gross profit as a percentage of net sales, or gross margin,
increased to 51.8% from 51.5%, compared to the prior period, primarily due to
favorable brand mix and rate expansion for the HOKA brand and fewer closeout
sales, partially offset by unfavorable changes in foreign currency exchange
rates and higher promotions in Europe and Asia.

Selling, General and Administrative Expenses. The net increase in SG&A expenses, compared to the prior period, was primarily the result of the following:



•           Increased variable advertising and promotion expenses of
            approximately $26,500, primarily due to higher marketing costs to
            drive sales for the HOKA and UGG brands.



•           Increased operating expenses of approximately $14,500,

primarily due


            to higher professional, consulting, and travel expenses.



•           Increased other variable selling expenses of approximately

$11,800,


            including transaction fees, warehousing and shipping costs, 

primarily


            due to higher e-commerce sales and commissions.



•           Increased payroll costs of approximately $8,200, primarily due to
            higher net payroll, including warehousing, partially offset by lower
            performance-based compensation for cash bonuses.



•           Increased expenses for allowances for trade accounts

receivable of


            approximately $2,100.



•           Decreased depreciation and amortization expenses of

approximately

$6,200, primarily due to certain property and equipment and
            intangible assets being fully amortized during the current period.



•           Decreased rent and occupancy expenses of approximately $5,300,
            primarily due to lower percentage rent and lower store count, as well
            as the completion of the consolidation of our warehouses

resulting in


            the closure of our Camarillo distribution center, partially offset by
            retail store-related operating lease asset impairment charges in the
            current period.




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Income from Operations. Income from operations by reportable operating segment
was as follows:
                                            Years Ended March 31,
                                 2020          2019              Change
                                Amount        Amount        Amount        %
Income (loss) from operations
UGG brand wholesale           $ 303,908     $ 300,761     $  3,147       1.0  %
HOKA brand wholesale             61,860        35,717       26,143      73.2
Teva brand wholesale             30,736        27,939        2,797      10.0
Sanuk brand wholesale             3,212        12,781       (9,569 )   (74.9 )
Other brands wholesale           16,087        10,411        5,676      54.5
Direct-to-Consumer              182,548       185,449       (2,901 )    (1.6 )
Unallocated overhead costs     (260,216 )    (245,738 )    (14,478 )    (5.9 )
Total                         $ 338,135     $ 327,320     $ 10,815       3.3  %



The increase in total income from operations, compared to the prior period, was
due to higher net sales at higher gross margins, partially offset by slightly
higher SG&A expenses as a percentage of net sales. Drivers of significant net
changes in income from operations, compared to the prior period, are as follows:

•           The increase in income from operations of HOKA brand 

wholesale was


            due to higher net sales at higher gross margins, as well as lower
            SG&A expenses as a percentage of net sales.



•           The increase in income from operations of Other brands

wholesale was


            due to higher net sales, partially offset by higher SG&A expenses,
            primarily driven by higher variable marketing and selling expenses.



•           The increase in income from operations of UGG brand wholesale was due
            to higher net sales at higher gross margins, partially offset by
            higher SG&A expenses as a percentage of net sales, primarily driven
            by higher variable marketing expenses.



•           The decrease in income from operations of Sanuk brand

wholesale was


            primarily due to lower net sales at lower gross margins,

partially


            offset by lower SG&A expenses, driven by lower variable

marketing and


            selling expenses.



•           The decrease in income from operations of DTC was primarily due to
            higher SG&A expenses as a percentage of net sales, primarily driven
            by higher variable marketing and selling expenses and retail
            store-related asset impairment charges in the current period, as well
            as lower gross margins, partially offset by lower overall retail
            store operating costs due to prior period store closures.



•           The increase in unallocated overhead costs was primarily due to
            higher operating expenses, including for payroll, professional,
            consulting, and other variable warehousing costs, as well as higher
            foreign currency-related losses, partially offset by lower rent and
            occupancy expenses for our warehouse due to the consolidation of our
            distribution centers and lower depreciation expense for our corporate
            headquarters.


Other Income, Net. The increase in total other income, net, compared to the prior period, was primarily due to an increase in interest income driven by higher average invested cash balances, partially offset by higher reserves for penalties and interest on uncertain tax positions.



Income Tax Expense. Income tax expense and our effective income tax rate were as
follows:
                             Years Ended March 31,
                               2020           2019
Income tax expense        $    64,724      $ 64,626
Effective income tax rate        19.0 %        19.6 %




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The decrease in our effective income tax rate, compared to the prior period, was
due to changes in the jurisdictional mix of worldwide income before income taxes
for the year ended March 31, 2020, as well as higher net tax benefits, primarily
driven by the favorable settlement of a state income tax audit and net
return-to-provision tax benefits completed during the current period, partially
offset by additional reserves for uncertain tax positions.

Foreign income before income taxes was $134,755 and $147,204 and worldwide
income before income taxes was $340,866 and $328,934 during the years ended
March 31, 2020 and 2019, respectively. The decrease in foreign income before
income taxes as a percentage of worldwide income before income taxes, compared
to the prior period, was primarily due to decreased foreign sales as a
percentage of worldwide sales.

For the years ended March 31, 2020 and 2019, we did not generate significant
pre-tax earnings from any countries which do not impose a corporate income tax.
As of March 31, 2020, we had $177,229 of cash and cash equivalents outside the
US, a portion of which may be subject to additional foreign withholding taxes if
it were to be repatriated. A small portion of our unremitted accumulated
earnings of non-US subsidiaries, for which no US federal or state income tax
have been provided, are currently expected to be reinvested outside of the US
indefinitely. Such earnings would become taxable upon repatriation by means of
the remittance of taxable dividends or upon the sale or liquidation of these
subsidiaries.

We expect our foreign income or loss before income taxes, as well as our
effective income tax rate, will continue to fluctuate from period to period
based on several factors, including the impact of our global product sourcing
organization, our actual results of operations from sales generated in domestic
and foreign markets, and changes in domestic and foreign tax laws (or in the
application or interpretation of those laws). Over the long-term, we believe the
continuing evolution and expansion of our brands, our continuing strategy of
enhancing product diversification, and the expected growth from our
international DTC business will result in increases in foreign income or loss
before income taxes, both in absolute terms and as a percentage of worldwide
income or loss before income taxes. In addition, we believe our effective income
tax rate will continue to be impacted by our actual foreign income or loss
before income taxes relative to our actual worldwide income or loss before
income taxes. For further information on the impacts of the Tax Cuts and Jobs
Act (Tax Reform Act), refer to Note 5, "Income Taxes," of our consolidated
financial statements in Part IV within this Annual Report.

Net Income. Net income increased, compared to the prior period, primarily due to
higher net sales at higher gross margins, partially offset by higher SG&A
expenses. Net income per share increased, compared to the prior period, due to
higher net income, combined with lower weighted-average common shares
outstanding, driven by stock repurchases during the period.

Total Other Comprehensive Loss, Net of Tax. Other comprehensive loss decreased,
compared to the prior period, primarily due to lower foreign currency
translation losses for changes in our net asset position driven by Chinese and
European foreign currency exchange rates.

Liquidity



We finance our working capital and operating requirements using a combination of
our cash and cash equivalents balances, cash provided from ongoing operating
activities and, to a lesser extent, available borrowings under our revolving
credit facilities. Our working capital requirements begin when we purchase raw
materials and inventories and continue until we ultimately collect the resulting
trade accounts receivable. Given the historical seasonality of our business, our
working capital requirements fluctuate significantly throughout the fiscal year,
and we are required to utilize available cash to build inventory levels during
certain quarters in our fiscal year to support higher selling seasons.

While subject to the uncertainty surrounding the COVID-19 pandemic, we believe
our cash and cash equivalents balances, cash provided from ongoing operating
activities, and available borrowings under our revolving credit facilities
(further described below under the heading "Capital Resources"), will provide
sufficient liquidity to enable us to meet our working capital requirements for
at least the next 12 months.

As a result of the Tax Reform Act and the transition of the US tax regime from a
worldwide tax system to a territorial tax system, we repatriated $150,000 and
$130,000 of cash and cash equivalents during the years ended March 31, 2020 and
2019, respectively. As of March 31, 2020, we had $177,229 of cash and cash
equivalents outside the US, a portion of which may be subject to additional
foreign withholding taxes if it were to be repatriated. We continue to evaluate
our cash repatriation strategy and we currently anticipate repatriating current
and future unremitted earnings of non-US subsidiaries, to the extent they have
been and will be subject to US tax, if such cash is not required to fund

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ongoing foreign operations. Our cash repatriation strategy, and by extension,
our liquidity, may be impacted by several additional considerations, which
include clarifications of or changes to the Tax Reform Act and our actual
earnings for current and future fiscal periods. For further information on the
impacts of the Tax Reform Act, refer to Note 5, "Income Taxes," of our
consolidated financial statements in Part IV within this Annual Report.

We continue to evaluate our capital allocation strategy, and to consider further
opportunities to utilize our global cash resources in a way that will profitably
grow our business, meet our strategic objectives and drive stockholder value,
including by potentially repurchasing additional shares of our common stock. As
of March 31, 2020, the aggregate remaining approved amount under our stock
repurchase programs was $159,807. Our Stock Repurchase Programs do not obligate
us to acquire any amount of common stock and may be suspended at any time at our
discretion. We are temporarily pausing repurchases under our Stock Repurchase
Programs due to the disruption and uncertainty caused by the COVID-19 pandemic
and our focus on liquidity and cash management, although we retain the
discretion to commence repurchases in future periods.

Our liquidity may be further impacted by additional factors, including our
results of operations, the strength of our brands, impacts of seasonality and
weather conditions, our ability to respond to changes in consumer preferences
and tastes, the timing of capital expenditures and lease payments, our ability
to collect our trade accounts receivable in a timely manner and effectively
manage our inventories, and our ability to respond to economic, political and
legislative developments. Furthermore, we may require additional cash resources
due to changes in business conditions or strategic initiatives, economic
recession, changes in stock repurchase strategy, or other future developments,
including any investments or acquisitions we may decide to pursue, although we
do not have any present commitments with respect to any such investments or
acquisitions.

If our existing sources of liquidity are insufficient to satisfy our working
capital requirements, we may seek to borrow under our revolving credit
facilities, seek new or modified borrowing arrangements, or sell additional debt
or equity securities. The sale of convertible debt or equity securities could
result in additional dilution to our stockholders, and equity securities may
have rights or preferences that are superior to those of our existing
stockholders. The incurrence of additional indebtedness would result in
additional debt service obligations, as well as operating and financial
covenants that would restrict our operations and further encumber our assets. In
addition, there can be no assurance that any additional financing will be
available on acceptable terms, if at all.

Capital Resources



Primary Credit Facility. In September 2018, we refinanced in full and terminated
our Second Amended and Restated Credit Agreement dated as of November 13, 2014,
as amended. The refinanced revolving credit facility agreement (Credit
Agreement) is with JPMorgan Chase Bank, N.A. (JPMorgan), as the administrative
agent, Citibank, N.A., Comerica Bank (Comerica) and HSBC Bank USA, N.A., as
co-syndication agents, MUFG Bank, Ltd. and US Bank National Association as
co-documentation agents, and the lenders party thereto, with JPMorgan and
Comerica acting as joint lead arrangers and joint bookrunners. The Credit
Agreement provides for a five-year, $400,000 unsecured revolving credit facility
(Primary Credit Facility), contains a $25,000 sublimit for the issuance of
letters of credit, and matures on September 20, 2023.

As of March 31, 2020, we had no outstanding balance, outstanding letters of credit of $549, and available borrowings of $399,451 under our Primary Credit Facility.

China Credit Facility. Our revolving credit facility in China (China Credit Facility) is an uncommitted revolving line of credit of up to CNY 300,000, or $42,304.

As of March 31, 2020, we had no outstanding balance, outstanding bank guarantees of $28, and available borrowings of $42,276 under our China Credit Facility.



Japan Credit Facility. We have renewed the Japan Credit Facility through
January 31, 2021 substantially under the terms of the original agreement. Our
revolving credit facility in Japan (Japan Credit Facility) is an uncommitted
revolving line of credit of up to JPY 3,000,000, or $27,746.

As of March 31, 2020, we had no outstanding balance and had available borrowings of $27,746 under our Japan Credit Facility.


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Mortgage. As of March 31, 2020, we had an outstanding principal balance under
the mortgage, secured by the property on which our corporate headquarters is
located, of $30,901. The loan will mature and require a balloon payment in the
amount of $23,695, in addition to any then-outstanding balance, on July 1, 2029.

Debt Covenants. As of March 31, 2020, we were in compliance with all debt covenants under our revolving credit facilities and mortgage.

Refer to Note 6, "Revolving Credit Facilities and Mortgage Payable," of our consolidated financial statements included in Part IV within this Annual Report for further information on our revolving credit facilities and our mortgage.

Cash Flows

The following table summarizes our cash flows for the periods presented:


                                                        Years Ended March 31,
                                             2020          2019               Change
                                            Amount        Amount        Amount         %
Net cash provided by operating activities $ 286,334     $ 359,505     $ (73,171 )   (20.4 )%
Net cash used in investing activities       (31,964 )     (29,018 )      (2,946 )   (10.2 )
Net cash used in financing activities      (192,114 )    (167,193 )     (24,921 )   (14.9 )



Operating Activities. Our primary source of liquidity is net cash provided by
operating activities, which is primarily driven by our net income, other cash
receipts and expenditure adjustments, and changes in working capital.

The decrease in net cash provided by operating activities during the year ended
March 31, 2020, compared to the prior period, was primarily due to a net
negative change in operating assets and liabilities of $74,075, partially offset
by a positive net change in net income after non-cash adjustments of $904. The
changes in operating assets and liabilities were primarily due to net negative
changes in inventories, net, income taxes payable, other assets, other accrued
expenses, and income tax receivable, partially offset by net positive changes in
trade accounts receivable, net.

Investing Activities. The increase in net cash used in investing activities
during the year ended March 31, 2020, compared to the prior period, was
primarily due to higher capital expenditures on information systems, hardware,
and software, partially offset by lower expenditures for warehouse improvements
due to the completion of the Moreno Valley, California distribution center
during the prior period.

Financing Activities. The increase in net cash used in financing activities during the year ended March 31, 2020, compared to the prior period, was primarily due to higher stock repurchases, partially offset by proceeds from the exercise of stock options.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.


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Contractual Obligations

The following table summarizes our contractual obligations as of March 31, 2020 and the effects of such obligations in future periods:


                                                          Payments Due by Period
                                                Less than                                     More than
                                    Total         1 Year       1-3 Years       3-5 Years       5 Years
Operating lease obligations (1)  $ 296,738     $   53,212     $   93,456     $    68,218     $   81,852
Purchase obligations for product
(2)                                361,881        361,881              -               -              -
Purchase obligations for
commodities (3)                    185,969        105,665         80,304               -              -

Other purchase obligations (4) 46,059 28,613 17,446

            -              -
Mortgage obligation (5)             43,748          2,168          4,336           4,336         32,908
Net unrecognized tax benefits
(6)                                  5,317              -          5,317               -              -
Total                            $ 939,712     $  551,539     $  200,859     $    72,554     $  114,760



(1)        Our operating lease commitments consist primarily of building leases
           for our retail locations, distribution centers, and regional offices,
           and include the undiscounted cash lease payments owed under the terms
           of our operating lease agreements.



(2)        Our purchase obligations for product consist mostly of open purchase
           orders issued in the ordinary course of business. Outstanding purchase
           orders are primarily issued to our third-party manufacturers and most
           are expected to be paid within one year. We can cancel a

significant


           portion of the purchase obligations under certain circumstances;
           however, the occurrence of such circumstances is generally

limited. As


           a result, the amount does not necessarily reflect the dollar 

amount of


           our binding commitments or minimum purchase obligations, and 

instead


           reflects an estimate of our future payment obligations based on
           information currently available. Due to the impacts of the

COVID-19


           pandemic on the retail environment and consumer spending 

patterns, we


           are currently reviewing our inventory purchase obligations with our
           third-party manufacturers and may delay or cancel certain product
           orders that could result in changes to the currently reported amount.



(3)        Our purchase obligations for commodities include sheepskin and
           leather, and represent remaining commitments under existing supply
           agreements, which are subject to minimum volume commitments. We expect
           that purchases made by us under these agreements in the ordinary
           course of business will eventually exceed the minimum commitment
           levels.


(4) Our other purchase obligations generally consist of non-cancellable


           minimum commitments for capital expenditures, obligations under
           service contracts, and requirements to pay promotional expenses, which
           are due periodically during fiscal years 2021 through 2024.



As of March 31, 2020, we had $9,676 of commitments for future capital
expenditures, primarily related to retail store build-out of leasehold
improvements for a new flagship store location that is currently expected to
replace an existing flagship store during the third quarter of the fiscal year
ending March 31, 2021, as well as continued investments in our warehouse and
distribution center located in Moreno Valley, California.

We estimate that the capital expenditures for the fiscal year ending March 31,
2021, including the aforementioned commitments, will range from approximately
$45,000 to $50,000. We anticipate these expenditures will primarily relate to
continued investment in our primary warehouse and distribution center, as well
as IT infrastructure, system upgrade costs, and the build-out of a new flagship
retail store, as well as other fixtures and upgrades for our global retail
stores. However, the actual amount of our future capital expenditures may differ
significantly from this estimate depending on numerous factors, including the
timing of facility openings, as well as unforeseen needs to replace existing
assets, the impacts of the COVID-19 pandemic, and the timing of other
expenditures.


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(5)        Our mortgage obligation consists of a mortgage secured by our
           corporate headquarters property. Payments represent principal and
           interest amounts. Refer to Note 6, "Revolving Credit Facilities and
           Mortgage Payable," of our consolidated financial statements in Part IV
           within this Annual Report for further information on our mortgage
           obligation and payments.



(6)        Net unrecognized tax benefits are defined as gross unrecognized tax
           benefits, less federal benefit for state income taxes, related to
           uncertain tax positions taken in our income tax return that would
           impact our effective tax rate, if recognized. As of March 31, 2020,
           the timing of future cash outflows is highly uncertain related to
           statute of limitations liabilities of $11,368, therefore we are unable
           to make a reasonable estimate of the period of cash settlement. Refer
           to Note 5, "Income Taxes," of our consolidated financial

statements in


           Part IV within this Annual Report for further information on our
           uncertain tax positions.



Refer to Note 7, "Leases and Other Commitments," of our consolidated financial
statements in Part IV within this Annual Report for further information on our
operating leases, purchase obligations, capital expenditures, and other
contractual obligations and commitments.

Impact of Foreign Currency Exchange Rate Fluctuations

Foreign currency exchange rate fluctuations had an incremental negative impact on the years ended March 31, 2020 and 2019.



Refer to "Results of Operations," above within this Part II, Item 7,
"Management's Discussion and Analysis of Financial Condition and Results of
Operations," the consolidated statements of comprehensive income, and Note 9,
"Derivative Instruments," of our consolidated financial statements in Part IV
within this Annual Report for further information on the impact of foreign
currency exchange rate fluctuations on our results of operations.

Critical Accounting Policies and Estimates



Management must make certain estimates and assumptions that affect the amounts
reported in the consolidated financial statements, based on historical
experience, existing and known circumstances, authoritative accounting
pronouncements and other factors that management believes to be reasonable, but
actual results could differ materially from these estimates. Management believes
the following critical accounting estimates are most significantly affected by
judgments and estimates used in the preparation of our consolidated financial
statements: allowances for doubtful accounts; estimated returns liability; sales
discounts and customer chargebacks; inventory valuations; valuation of goodwill,
intangible and other long-lived assets; and performance-based stock
compensation. The full impact of the COVID-19 pandemic is unknown and cannot be
reasonably estimated for these key estimates. However, we made appropriate
accounting estimates based on the facts and circumstances available as of the
reporting date. To the extent there are differences between these estimates and
actual results, our consolidated financial statements may be materially
affected.

Refer to Note 1, "General," of our consolidated financial statements in Part IV within this Annual Report for a discussion of our significant accounting policies and use of estimates, as well as the impact of recent accounting pronouncements.



Revenue Recognition. Revenue is recognized when a performance obligation is
completed at a point in time and when the customer has obtained control. Control
passes to the customer when they have the ability to direct the use of, and
obtain substantially all the remaining benefits from, the goods transferred. The
amount of revenue recognized is based on the transaction price, which represents
the invoiced amount less known actual amounts or estimates of variable
consideration. We recognize revenue and measure the transaction price net of
taxes, including sales taxes, use taxes, value-added taxes, and some types of
excise taxes, collected from customers and remitted to governmental authorities.
We present revenue gross of fees and sales commissions. Sales commissions are
expensed as incurred and are recorded in SG&A expenses in the consolidated
statements of comprehensive income.

Wholesale and international distributor revenue are each recognized either when
products are shipped or when delivered, depending on the applicable contract
terms. Retail store and e-commerce revenue are recognized at the point of sale
and upon shipment, respectively. Shipping and handling costs paid to third-party
shipping companies are recorded as cost of sales in the consolidated statements
of comprehensive income. Shipping and handling costs are a fulfillment service,
and, for certain wholesale and all e-commerce transactions, revenue is
recognized when the customer is deemed to obtain control upon the date of
shipment. Refer to Note 2, "Revenue Recognition," of our consolidated financial
statements in Part IV within this Annual Report for further information.

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Accounts Receivable Allowances. The following table summarizes critical accounting estimates for accounts receivable allowances and reserves:


                                                              As of March 31,
                                                  2020                              2019
                                                       % of Gross                        % of Gross
                                                     Trade Accounts                    Trade Accounts
                                        Amount         Receivable         Amount         Receivable
Gross trade accounts receivable      $   206,742          100.0  %     $   197,426          100.0  %
Allowance for doubtful accounts           (6,989 )         (3.4 )           (5,073 )         (2.6 )
Allowance for sales discounts             (1,030 )         (0.5 )             (710 )         (0.4 )
Allowance for chargebacks                (13,127 )         (6.3 )          (13,041 )         (6.6 )
Trade accounts receivable, net       $   185,596           89.8  %     $   178,602           90.5  %



Allowance for Doubtful Accounts. We provide an allowance against trade accounts
receivable for estimated losses that may result from customers' inability to
pay. We determine the amount of the allowance by analyzing known uncollectible
accounts, aged trade accounts receivable, economic conditions and forecasts,
historical experience, and the customers' creditworthiness. Trade accounts
receivable that are subsequently determined to be uncollectible are charged or
written off against this allowance. The allowance includes specific allowances
for trade accounts, of which all or a portion are identified as potentially
uncollectible based on known or anticipated losses. Our use of different
estimates and assumptions could produce different financial results. For
example, a 1.0% change in the rate used to estimate the reserve for accounts
which we consider having credit risk and are not specifically identified as
uncollectible would change the allowance for doubtful accounts as of March 31,
2020 by approximately $1,600.

Allowance for Sales Discounts. We provide a trade accounts receivable allowance
for sales discounts for our wholesale channel sales, which reflects a discount
that our customers may take, generally based on meeting certain order, shipment
or prompt payment terms. We use the amount of the discounts that are available
to be taken against the period end trade accounts receivable to estimate and
record a corresponding reserve for sales discounts.

Allowance for Chargebacks. We provide a trade accounts receivable allowance for
chargebacks and markdowns from wholesale customers. When customers pay their
invoices, they may take deductions against their invoices that can include
chargebacks for price differences, markdowns, short shipments, and other
reasons. Therefore, we record an allowance for known or unknown circumstances
based on historical trends related to the timing and amount of chargebacks taken
against wholesale channel customer invoices.

Sales Return Liability. The following tables summarize estimates for our sales
return liability as a percentage of the most recent quarterly net sales by
channel:
                                       Three Months Ended March 31,
                                   2020                            2019
                         Amount      % of Net Sales      Amount      % of Net Sales
Net Sales
Wholesale              $ 230,677            61.5 %     $ 237,491            60.3 %
Direct-to-Consumer       144,233            38.5         156,639            39.7
Total                  $ 374,910           100.0 %     $ 394,130           100.0 %

                                              As of March 31,
                                   2020                            2019
                         Amount      % of Net Sales     Amount*      % of Net Sales
Sales Return Liability
Wholesale              $  21,846             9.5 %     $  21,538             9.1 %
Direct-to-Consumer         3,821             2.6           3,249             2.1
Total                  $  25,667             6.8 %     $  24,787             6.3 %



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Reserves are recorded for anticipated future returns of goods shipped prior to
the end of the reporting period. In general, we accept returns for damaged or
defective products for up to one year. We also have a policy whereby returns are
accepted from DTC customers for up to 30 days from point of sale for cash or
credit. Amounts of these reserves are based on known and actual returns,
historical returns, and any recent events that could result in a change from
historical return rates. Sales returns are a contract asset for the right to
recover product-related inventory and a contract liability for advance
consideration obtained prior to satisfying a performance obligation. Changes to
the sales return liability are recorded against gross sales for the contract
liability and cost of sales for the contract asset. For our wholesale channel,
we base our estimate of sales returns on any approved customer requests for
returns, historical returns experience, and any recent events that could result
in a change from historical returns rates, among other factors. For our DTC
channel and reportable operating segment, we estimate sales returns using a lag
compared to the same prior period and consider historical returns experience and
any recent events that could result in a change from historical returns, among
other factors. Our use of different estimates and assumptions could produce
different financial results. For example, a 1.0% change in the rate used to
estimate the percentage of sales expected to ultimately be returned would change
the liability for total returns as of March 31, 2020 by approximately $3,000.

Inventory Reserves. The following tables summarize estimates for our inventory
reserves:
                                                               As of March 31,
                                                   2020                               2019
                                                        % of Gross                         % of Gross
                                        Amount          Inventory          Amount          Inventory
Gross Inventories                    $   323,847         100.0  %       $   288,565         100.0  %
Write-down of inventories                (12,227 )        (3.8 )             (9,723 )        (3.4 )
Inventories, net                     $   311,620          96.2  %       $   278,842          96.6  %



We review inventory on a regular basis for excess, obsolete, and impaired
inventory to evaluate write-downs to the lower of cost or net realizable value.
Our use of different estimates and assumptions could produce different financial
results. For example, a 10.0% change in the estimated selling prices of our
potentially obsolete inventory would change the inventory write-down reserve as
of March 31, 2020 by approximately $1,900.

Operating Lease Assets and Lease Liabilities. Beginning April 1, 2019, we
adopted the new lease standard on a modified retrospective basis, as set forth
in Accounting Standards Update No. 2016-02, Leases, as amended. Accordingly, the
comparative consolidated financial statements have not been adjusted and
continue to be reported under legacy US GAAP. As a result, as of April 1, 2019,
we recognized the following in our consolidated financial statements:

•            A $230,048 increase to total assets due to the recognition 

of


             right-of-use (ROU) assets, net of prior legacy US GAAP

lease-related


             balances for deferred rent obligations and tenant allowances of
             $27,895, as previously recorded in other accrued expenses, deferred
             rent obligations, and other long-term liabilities, in the
             consolidated balance sheets. In addition, we recorded a
             corresponding $254,538 increase to total liabilities due to the
             recognition of lease liabilities, net of a prior legacy US GAAP
             lease-related balance for prepaid rent of $4,846, as previously
             recorded in prepaid expenses, in the consolidated balance sheets.
             ROU assets and lease liabilities include lease obligations for
             operating leases for retail stores, showrooms, offices, and
             distribution facilities. ROU assets and related lease liabilities
             are presented as operating lease assets and operating lease
             liabilities in the consolidated balance sheets.



•            A net cumulative effect after-tax decrease to opening retained
             earnings of $1,068 in the consolidated balance sheets due to
             the impairment of select operating lease assets related to retail
             stores whose fixed assets had been previously impaired and for which
             the initial carrying value of the operating lease assets were
             determined to be above fair market value on adoption.




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•            No material effect on the consolidated statements of 

comprehensive


             income as the classification and recognition of lease cost did not
             materially change from legacy US GAAP. Similarly, it did not have a
             material impact on our liquidity or on its debt covenant

compliance


             under current agreements including its borrowing strategy 

subject to


             leverage ratios. However, it did result in additional

disclosures


             and presentation changes to the consolidated statements of cash
             flows in the current period, including supplemental cash flow
             disclosure, as well as expanded disclosures on existing and new
             lease commitments.


The adoption of the new lease standard had the following impact on our accounting policies applied to our consolidated financial statements:



•            We recognize operating lease assets and lease liabilities in the
             consolidated balance sheets on the lease commencement date, based on
             the present value of the outstanding lease payments over the
             reasonably certain lease term. The lease term includes the
             non-cancelable period at the lease commencement date, plus any
             additional periods covered by our options to extend (or not to
             terminate) the lease that are reasonably certain to be

exercised, or


             an option to extend (or not to terminate) a lease that is controlled
             by the lessor.



•            We discount unpaid lease payments using the interest rate implicit
             in the lease or, if the rate cannot be readily determined, its
             incremental borrowing rate (IBR). Generally, we cannot

determine the


             interest rate implicit in the lease because we do not have access to
             the lessor's estimated residual value or the amount of the lessor's
             deferred initial direct costs. Therefore, we generally derive a
             discount rate at the lease commencement date by utilizing our IBR,
             which is based on what we would have to pay on a

collateralized


             basis to borrow an amount equal to our lease payments under similar
             terms. Because we do not currently borrow on a collateralized basis
             under our revolving credit facilities, we use the interest rate we
             pay on our noncollateralized borrowings under our Primary Credit
             Facility as an input for deriving an appropriate IBR, adjusted for
             the amount of the lease payments, the lease term, and the effect on
             that rate of designating specific collateral with a value equal to
             the unpaid lease payments for that lease.



Refer to Note 1, "General," and Note 7, "Leases and Other Commitments," of our
consolidated financial statements in Part IV within this Annual Report for
further information, including more details of our accounting policy elections
and expanded disclosures required under the new lease standard.

Goodwill and Indefinite-Lived Intangible Assets. We do not amortize goodwill and
indefinite-lived intangible assets but instead test for impairment annually, or
when an event occurs or changes in circumstances indicate the carrying value may
not be recoverable at the reporting unit level. First, we determine if, based on
qualitative factors, it is more likely than not that an impairment exists.
Qualitative factors considered include significant or adverse changes in
customer demand, historical financial performance, changes in management or key
personnel, macroeconomic and industry conditions, and the legal and regulatory
environment. If the qualitative assessment indicates that it is more likely than
not that an impairment exists, then a quantitative assessment is performed. The
quantitative assessment requires an analysis of several best estimates and
assumptions, including future sales and results of operations, and other factors
that could affect fair value or otherwise indicate potential impairment. We also
consider the reporting units' projected ability to generate income from
operations and positive cash flow in future periods, as well as perceived
changes in consumer demand and acceptance of products, or factors impacting the
industry generally. The fair value assessment could change materially if
different estimates and assumptions were used.

During the years ended March 31, 2020 and 2019, we performed our annual
impairment assessment and evaluated the UGG and HOKA brands' wholesale
reportable operating segment goodwill as of December 31st and evaluated our Teva
indefinite-lived trademarks as of October 31st. Based on the carrying amounts of
the UGG and HOKA brands' goodwill and Teva brand indefinite-lived trademarks,
each of the brands' actual fiscal year sales and results of operations, and the
brands' long-term forecasts of sales and results of operations as of their
evaluation dates, we concluded that these assets were not impaired.


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Definite-Lived Intangible and Other Long-Lived Assets. Definite-lived intangible
and other long-lived assets, including definite-lived trademarks, machinery and
equipment, internal-use software, operating lease assets, and leasehold
improvements, are reviewed for impairment whenever events or changes in
circumstances indicate that the carrying amount of an asset or asset group may
not be recoverable. At least quarterly, we evaluate factors that would
necessitate an impairment assessment, which include a significant adverse change
in the extent or manner in which an asset is used, a significant adverse change
in legal factors or the business climate that could affect the value of the
asset or a significant decline in the observable market value of an asset, among
others. When an impairment-triggering event has occurred, we test for
recoverability of the asset group's carrying value using estimates of
undiscounted future cash flows based on the existing service potential of the
applicable asset group. In determining the service potential of a long-lived
asset group, we consider the remaining useful life, cash-flow generating
capacity, and physical output capacity. These estimates include the undiscounted
future cash flows associated with future expenditures necessary to maintain the
existing service potential. These assets are grouped with other assets and
liabilities at the lowest level for which identifiable cash flows are largely
independent of the cash flows of other assets and liabilities. If impaired, the
asset or asset group is written down to fair value based on either discounted
future cash flows or appraised values. An impairment loss, if any, would only
reduce the carrying amount of long-lived assets in the group based on the fair
value of the asset group.

We did not identify any definite-lived intangible asset impairments during the years ended March 31, 2020 and 2019.



During the years ended March 31, 2020 and 2019, we recorded impairment losses
for other long-lived assets, primarily for certain retail store operating lease
assets and related leasehold improvements due to performance or store closures
of $1,365 and $180, respectively, within our DTC reportable operating segment in
SG&A expenses in the consolidated statements of comprehensive income.

Refer to Note 1, "General," and Note 3, "Goodwill and Other Intangible Assets,"
of our consolidated financial statements in Part IV within this Annual Report
for further information.

Performance-Based Compensation. In accordance with applicable accounting
guidance, we recognize performance-based compensation expense, including
performance-based stock compensation and annual cash bonus compensation, when it
is deemed probable that the applicable performance criteria will be met.
Performance-based compensation does not include time-based awards subject only
to service-based conditions. We evaluate the probability of achieving the
applicable performance criteria on a quarterly basis. Our probability assessment
can fluctuate from quarter to quarter as we assess our projected results against
performance criteria. As a result, the related performance-based compensation
expense we recognize may also fluctuate from period to period.

At the beginning of each fiscal year, our Compensation Committee reviews our
results of operations from the prior fiscal year, as well as the financial and
strategic plan for future fiscal years. Our Compensation Committee then
establishes specific annual financial and strategic goals for each executive.
Vesting of performance-based stock compensation or recognition of cash bonus
compensation is based on our achievement of certain targets for annual revenue,
operating income, pre-tax income, and earnings per share, as well as achievement
of pre-determined individual financial performance criteria that is tailored to
individual employees based on their roles and responsibilities with us. The
performance criteria, as well as our annual targets, differ each fiscal year and
are based on many factors, including our current business stage and strategies,
our recent financial and operating performance, expected growth rates over the
prior fiscal year's performance, business and general economic conditions and
market and peer group analysis.

Performance-based compensation expense decreased $14,883 during the year ended
March 31, 2020 compared to the year ended March 31, 2019. The primary reason for
this decrease was the partial achievement of the performance criteria governing
our cash bonuses compared to an over achievement in the prior period.
Performance-based compensation expense is recorded in SG&A expenses in the
consolidated statements of comprehensive income.

Refer to Note 8, "Stock-Based Compensation," of our consolidated financial statements in Part IV within this Annual Report for further information on our performance-based stock compensation.


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Income Taxes. Income taxes are accounted for using the asset and liability
method. Deferred tax assets and liabilities are recognized for the future tax
consequences attributable to temporary differences between the financial
statement carrying amounts of existing assets and liabilities and their
respective tax bases. Deferred tax assets and liabilities are measured using
enacted tax rates that will be in effect for the years in which those tax assets
and liabilities are expected to be realized or settled. We record a valuation
allowance to reduce deferred tax assets to the amount that is believed more
likely than not to be realized. We believe it is more likely than not that
forecasted income, together with future reversals of existing taxable temporary
differences, will be sufficient to recover our deferred tax assets. In the event
that we determine all or part of our net deferred tax assets are not realizable
in the future, we will record an adjustment to the valuation allowance and a
corresponding charge to earnings in the period such determination is made.

The calculation of tax liabilities involves significant judgment in estimating
the impact of uncertainties in the application of US GAAP and complex tax laws.
Resolution of these uncertainties in a manner inconsistent with our expectations
could have a material impact on our financial condition and results of
operations. We recognize tax benefits from uncertain tax positions only if it is
more likely than not that the tax position will be sustained on examination by
the taxing authorities, based on the technical merits of the position. The tax
benefits recorded in the consolidated financial statements from such positions
are then measured based on the largest benefit that has a greater than 50%
likelihood of being realized upon ultimate settlement.

We determine on a regular basis the amount of undistributed earnings that will
be indefinitely reinvested in our non-US operations. This assessment is based on
the cash flow projections and operational and fiscal objectives of each of our
U.S and foreign subsidiaries. A cash distribution of income from foreign
subsidiaries that was previously taxed income (PTI) by the US Internal Revenue
Service does not require recognition of a deferred tax liability as the
liability has already been recognized under the Tax Reform Act. We have not
changed our indefinite reinvestment assertion of foreign earnings other than
PTI.

In accordance with the SEC Staff Accounting Bulletin No. 118 (SAB 118) issued
December 22, 2017, we completed our accounting for the effects of the Tax Reform
Act during the quarter ended December 31, 2018. This includes provisions of the
Tax Reform Act which were effective on or after January 1, 2018, which include
but are not limited to, US taxation of foreign earnings considered global
intangible low-taxed income (commonly referred to as GILTI), minimum tax on base
erosion anti-abuse, and limitations on the deductibility of interest expense and
executive compensation. SAB 118 provided guidance on accounting for the impact
of the Tax Reform Act. SAB 118 provided a measurement period, which should not
extend beyond one year from the enactment date, during which we completed the
accounting for the impacts of the Tax Reform Act under US GAAP. We continue to
analyze the additional guidance from such standard setting and regulatory bodies
as the US Internal Revenue Service, US Treasury Department, and the Financial
Accounting Standards Board, among others.

Refer to Note 5, "Income Taxes," of our consolidated financial statements in Part IV within this Annual Report for further information.

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