Dell has announced that multi award-winning,i London-based
animation production company Blue Zoo
has implemented a robust Dell infrastructure to support development of
the highly successful children's book Q
Pootle 5 into an animated TV series to be broadcast internationally,
as well as enable the studio's expansion into film.
With an animation portfolio including Tree Fu Tom for the BBC and Olive
the Ostrich for Nickelodeon, Blue Zoo has experience working with some
of Europe's largest broadcasters. However, upon winning the Q Pootle 5
contract for Snapper Films, Blue Zoo needed to increase its render farm
architecture and workstation capacity, and fast.
Blue Zoo turned to Dell to deliver a robust, reliable technology
infrastructure with scale and stability, allowing the team to work
faster and better, while saving money. The solution included powerful
and reliable workstations to be used by animators as well as high
performance servers to drive the software.
Precision T1650 workstations were rolled out across the Blue Zoo
design, animation and editing teams, replacing the legacy HP Z series.
These Dell workstations ensured that those working on intensive projects
had access to quiet yet powerful processors, delivering optimum
performance and minimal distraction. Office space was also maximised due
to the small form-factor of the machines - essential at a time of team
expansion and soaring London office rental costs.
Improved switching with Dell
Networking has helped boost data throughout the network and provided
high speed access to images for high-definition editing which has led to
faster completion of projects, often beating exceptionally tight
deadlines. Additionally, Dell
PowerEdge C servers double the render-farm power without increasing
server footprint or energy consumption. To provide peace of mind and
protect against any delays, overall infrastructure performance is
maintained by a range of Dell Services, including Dell
ProSupport Mission Critical with four-hour on-site support.
The deployment shows how integrated technology solutions are helping
creative businesses develop and grow. With the Dell Precision
workstations and render farm, Blue Zoo is now on schedule to complete
its latest TV series and is planning to expand into film as a result of
its improved animation capabilities.
"Dell understood the challenges we faced and came back to us with a
resolution. As a result, we're bringing film-quality animation to the TV
screen with our Dell-powered render farm, and it's delivering
Hollywood-style CGI for much smaller budgets," said Tom Box, Co-founder
and Director, Blue Zoo. "The fact that we have managed to increase
productivity, improve animation quality and expand our business, yet
halve energy consumption and cost seamlessly is incredible - and it
feels like it's the start of an exciting journey for us."
"When you consider that each second of film comprises of over a hundred
images and you have to animate hours of film in a matter of months, you
get an idea of what studios like us have to deliver and how important it
is for us to have stable hardware and a technology infrastructure that
we can rely upon," added Box.
"We are pleased to partner with an award-winning animation studio to
provide the technology infrastructure to fuel their growth and expansion
in a highly competitive industry," said Andy Rhodes, executive director,
Dell Precision Workstations. "With Dell Precision workstations, which
are designed and certified to run top digital content creation software,
Blue Zoo artists have the high-performance, reliability and quiet
systems they need to deliver award-winning creative and meet tight
deadlines without interruption."
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit www.dell.co.uk.
Dell, PowerEdge, and Precision are trademarks of Dell Inc. Dell
disclaims any proprietary interest in the marks and names of others.
i Awards include: BAFTA Children's Awards: Best Independent
Production Company (2012), Short Form - My Favorite Bedtime Story
(2010), Interactive - Zingzillas (2010), British Animation Award:
Children's Choice - Those Scurvy Rascals (2006), Best Children's Series
- Those Scurvy Rascals (2006)
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Meg Tsui, +44 (0) 7718 120 865
Richard Easton, +44 (0)20 8392 4060