Delta Air Lines : Newest Delta brand campaign highlights shared humanity through the eyes of children (Video)
March 20, 2019 at 08:10 am EDT
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Newest Delta brand campaign highlights shared humanity through the eyes of children
By Kathryn Steele · posted March 20, 2019
p>Through the eyes of children from communities around the world, 'Close the Gap' - Delta's newest brand campaign launching March 20 - celebrates early milestones shared by all and how they connect mankind.
The iconic voice of actress Viola Davis guides viewers as they witness these childhood moments from different perspectives, illustrating how 'we're more alike than we are different' and noting the power of venturing out into the world to better understand it.
'There is more that brings us together than divides us. 'Close the Gap' reminds us that distance doesn't have to mean difference, as there are certain common experiences we all navigate,' said Julieta McCurry, Delta's Managing Director - Marketing. 'We hope this video inspires our customers and employees around the globe to seek connection with new and familiar people, places and adventures.'
'Close the Gap' is the latest in a series of initiatives that focus on making the world a smaller place, and is a continuation of Delta's ongoing commitment to bringing people together. The brand video campaign will run on social and digital channels this year.
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Delta Air Lines Inc. published this content on 20 March 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 20 March 2019 12:09:04 UTC
Delta Air Lines, Inc. is an airline organized around three sectors of activity:
- passenger transport (84.3% of net sales);
- airfreight (1.2%);
- other (14.5%).
At the end of 2023, the group was operating a fleet of 1,273 aircraft.
Net sales are distributed geographically as follows: the United States (70.4%), Latin America (7.4%), Pacific (4.2%), and other (18%).