New Location in Cumming, Georgia Expands Markets Presence, Consolidates
Companies, Inc.'s wholly-owned subsidiary Southern
Bullion Coin & Jewelry, the Southeast's largest dealer of
precious metals, rare coins and jewelry, announced today the grand
opening of a Cumming, Georgia location, the 24th Southern
Bullion store nationwide and the second in the Atlanta market.
The new store is located at 882 Bufurd Highway, in the "heart" of
Cumming's retail shopping landscape. Cumming is the county seat of
Forsyth County, home to approximately 190,000 people and one of the
fastest-growing counties in the nation. With an average median household
income near $85,000, the county ranks as the wealthiest in Georgia.
The new location joins the existing Southern Bullion Coin & Jewelry
storefront in Atlanta's popular Buckhead
district, 30 miles to the south. Atlanta has been identified as a
strategic growth market for Southern Bullion, which operates 23 other stores
throughout the region, with multiple stores in key markets such as
Birmingham, AL; Mobile, AL; Montgomery, AL; and Chattanooga, TN.
"We are extremely excited about the grand opening of our latest store in
Cumming, and the continued expansion in the South's largest Metro area,"
commented Jim Vierling, President and CEO of DGSE Companies, Inc. "Not
only is the new store in an area thriving with our primary target
demographic, it's our second store in the Atlanta market - a strategic
move that provides immediate and substantial increases in operating and
advertising efficiencies. The market and our metro-wide expansions plans
are very similar to the suburban layout and demographics of the
Dallas/Fort Worth market, where we've built our Dallas Gold & Silver
Exchange brand into a market-dominating 8 retail locations, with a 9th
to open next month."
The grand opening is accompanied by an aggressive advertising campaign
online, on broadcast television and in the Atlanta Journal Constitution.
That campaign promotes the new store, the existing Buckhead store and a
2-week "Gold Buying Event" offering customers a 10% bonus for their
valuables, along with daily drawings.
About DGSE Companies, Inc.
DGSE Companies, Inc. wholesales and retails jewelry, diamonds, fine
watches, and precious metal bullion and rare coin products through its
Bullion Express, Charleston Gold & Diamond Exchange, Dallas Gold &
Silver Exchange and Southern Bullion Coin & Jewelry operations. DGSE
also owns Fairchild International, Inc., one of the largest vintage
watch wholesalers in the country. In addition to its retail facilities
in Alabama, Florida, Georgia, Illinois, North Carolina, South Carolina,
Tennessee and Texas, the Company operates internet websites which can be
accessed at www.bullionexpress.com,
Real-time price quotations and real-time order execution in precious
metals are provided on another DGSE website at www.USBullionExchange.com.
Wholesale customers can access the full vintage watch inventory through
the restricted site at www.FairchildWatches.com.
The Company is headquartered in Dallas, Texas, and its common stock
trades on the NYSE MKT Exchange under the symbol "DGSE."
This press release includes statements which may constitute
"forward-looking" statements, usually containing the words "believe,"
"estimate," "project," "expect" or similar expressions. These statements
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements
inherently involve risks and uncertainties that could cause actual
results to differ materially from the forward-looking statements.
Factors that would cause or contribute to such differences include, but
are not limited to, continued acceptance of the Company's products and
services in the marketplace, competitive factors, dependence upon
third-party vendors and other risks detailed in the Company's periodic
report filings with the Securities and Exchange Commission. By making
these forward-looking statements, the Company undertakes no obligation
to update these statements for revisions or changes after the date of
DGSE Companies, Inc.
Jim Vierling, CEO, 972-587-4021