Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions,
today announced collaboration with HiSilicon--a leading chipset solution
provider for wireless phones, telecom networks, and digital media. Under
the agreement, HiSilicon will integrate the new DTS-HD® decoder and DTS
Ultra Mobile audio solution into the HiSilicon K3V2
Application Processor family, delivering a superior end-to-end audio
solution for mobile platforms. This HiSilicon platform, coupled with a
DTS-HD decoder and DTS Ultra Mobile post-processing technologies,
provides an immersive and more engaging audio experience for on-the-go
"Our collaboration with HiSilicon enables broad access to high-quality
audio for all mobile consumers," said Brian Towne, executive vice
president and chief operating officer of DTS, Inc.
DTS-HD decoder enables consumers to playback any DTS encoded music or
movie content, from bandwidth efficient low bit-rates to pristine
lossless audio, including content encoded in DTS's widely adopted DTS-HD
Master Audio, the audio technology of choice for more than 86%* of
Blu-ray titles. DTS Ultra Mobile provides a multi-dimensional
entertainment experience for mobile phones by enhancing audio with a
dramatic, expansive sound field and surround sound effect. DTS Ultra
Mobile also dramatically raises the perceived loudness of audio playback
while preserving the integrity of the original content. This technology
enhances smartphones by maximizing the power of smaller speakers without
clipping or distorting audio when listening to music, playing games, and
enjoying video content.
"Stemming from our longtime strategic partnership, our relationship with
HiSilicon marks a significant milestone in our continued commitment to
integrate DTS audio enhancement solutions into the ever-expanding number
of today's consumer digital media devices," commented Roy Law, president
of DTS Greater China Region.
Media interested in speaking with a DTS spokesperson should contact: DTS@formulapr.com.
For more information, connect with DTS on Facebook,
or on Twitter
HiSilicon Technologies Co., Ltd. is a leading chipset solution provider
for telecom network, wireless terminal and digital media. HiSilicon has
the advantage to provide end-to-end chipsets and solutions from telecom
network to consumer electronics. It has been serving more than 200
global operators in over 100 countries and will continue to bring
maximum value to global operators and consumers. For more information,
please visit www.hisilicon.com
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment
exciting, engaging and effortless by providing state-of-the-art audio
technology to hundreds of millions of DTS-licensed consumer electronics
products worldwide. From a renowned legacy as a pioneer in multi-channel
audio, DTS became a mandatory audio format in the Blu-ray Disc standard
and is now increasingly deployed in enabling digital delivery of movies
and other forms of digital entertainment on a growing array of
network-connected consumer devices. DTS technology is in home theaters,
car audio systems, PCs, game consoles, DVD players, televisions, digital
media players, set-top boxes, smart phones, surround music software and
every device capable of playing Blu-ray discs. Founded in 1993, DTS'
corporate headquarters are located in Calabasas, California with its
licensing operations headquartered in Limerick, Ireland. DTS also has
offices in Northern California, Washington, China, France, Hong Kong,
Japan, South Korea, Taiwan, Singapore, and the United Kingdom. For
further information, please visit www.dts.com.
DTS, the Symbol, and DTS and the Symbol together, are registered
trademarks of DTS, Inc. All other trademarks are the properties of their
respective owners. © 2012 DTS, Inc. All rights reserved.
*Note: Based on total Blu-ray movie units sold from 1/3/11 through
Data does not include Wal-Mart or Sam's Club; most other major retailers
are included. It is based on titles sold that may have multiple audio
codecs. Source: © The Nielsen Company (US), LLC. Used with permission.
Audrey Sahl, 212-219-0321
Alan L. Cohen, 818-436-1081