[Re: Easyjet boss bullish about package holiday move, despite tumbling profit] Easyjet's results show that it is surviving the squeeze that mass-market brands are feeling. One reason that it has avoided becoming another casualty like BHS or Thomas Cook is because it utilises digital. Easyjet is doing everything right to leverage appeal with a modernised customer-centric strategy — the true foundations of which are built on being digital-first and using its mountain of data.

It's no surprise to see it capitalise on the package holiday market following the collapse of Thomas Cook (once the leader in this space). Easyjet's chief executive says that package holiday sales have continued to grow year-on-year.

Where Thomas Cook continually fought disruption from newer players and huge overheads, Easyjet demonstrated a digital-first customer experience that made booking travel easier and cheaper.

This new offer looks like a positive move by the company, and proves it is agile enough to adapt to changing consumer needs in order to survive.

Nick Hynes, co-founder and chief executive, Somo

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