In an effort to super serve its growing audience, RADIO.COM launched a significant product update to its mobile app that drives content discovery through new personalized recommendation features to the platform. The update elevates the audio consumption experience by offering users a personalized homepage tailored with additional stations and podcasts based on listening habits. The enhanced experience will allow advertisers the opportunity to target listeners more precisely than ever before and serve more contextually relevant messages.
The platform has also added a new discovery experience where users can easily browse hundreds of radio stations and over 15,000 podcasts grouped by themes, category and location, as well as "City" pages for the top 25 U.S. markets that aggregate local news and sports content, local stations and relevant podcasts to the respective city.
Demand for RADIO.COM's premium audio content continued to grow and in March, time spent listening increased by 22% month-over-month, outpacing competitors in the market.1 The audio platform also delivered double-digit growth in total listening hours (TLH) for nine straight months continuing in April - the only publisher to do so - supporting the platform's continued growth and success across locations and devices and confirming the durability of digital audio's growth.
Other notable highlights include:
Despite altered schedules, audiences have carried their favorite stations with them and tuned in with greater intent as RADIO.COM smart speaker listening has increased 12% from pre-COVID times (weeks of 4/5 - 5/2 vs 2/2 - 2/292). Mobile listening is also up 2% as compared to before the crisis.3
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This is particularly true for 93XRT (
RADIO.
RADIO.COM's robust performance was attractive for advertisers in a time when many brands struggle to reach and engage the right audience, with 40 million users staying connected through the platform's content. Compared to Q1 average, April sell-through rates and CPMs both increased significantly as advertisers connected with addressable audio listeners across platforms, bolstering their brands, driving traffic to their businesses and converting shoppers to buyers.
CONTACT:
212-649-9686
Esther-Mireya.Tejeda@Entercom.com
@EntercomPR
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1 Source: Triton Digital WCM, US M-Su 6a-12m,
2 Source: Triton Digital WCM, Feb-
3 Source: Triton WCM,
4 Source: Triton WCM,
5 Source: Triton WCM, Thu - Mon vs prior year Thu-Mon,
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