TORONTO, ONTARIO--(Marketwired - Jan 9, 2014) - Equifax Canada, a leading provider of consumer and commercial information solutions, today announced a partnership with Environics Analytics, the premier marketing services and data analytics company in Canada, to deliver more robust solutions for direct marketing and customer acquisition. Through this partnership, Equifax and Environics Analytics will be able to better equip data-driven marketers to sell the right products and services to targeted segments based on consumer behaviour.
"We're excited about enhancing our marketing analytics offering via our partnership with Environics Analytics," commented Tara Zecevic, Equifax's vice-president of technology and analytical services. "Environics Analytics' critical mass of proprietary data coupled with Equifax's aggregated consumer credit data will provide our clients with a multidimensional view of customers required by marketers in a format that is compliant with Canadian privacy laws. Our joint offering will also provide a best-in-class software-as-a-service platform that enables easy access and use of data and analytics with outputs that drive decision insights."
Equifax's privacy-compliant, aggregated credit data on Canadians, currently offered as Neighbourhood View™, will be used to enhance several of Environics Analytics' marketing solutions and will also be delivered as a module through ENVISION, Environics Analytics' research-driven, online micromarketing tool. This platform facilitates a broad range of marketing applications, making Equifax data available for segmentation, market analysis, customer insights and media planning.
In addition, Environics Analytics will also embed Equifax data into two of its products: PRIZMC2, Canada's leading consumer segmentation system, and WealthScapes, the most comprehensive dataset on the assets, liabilities and wealth of Canadians.
"We appreciate the opportunity to work closely with one of the world's great information companies," said Jan Kestle, president and founder of Environics Analytics. "This partnership with Equifax will help marketers better understand their customers and communicate with them in ways that reflect their target audience's preferences and lifestyles. And we look forward to working together to develop additional products that will help marketers better connect with their customers."
Equifax is a global leader in consumer, commercial and workforce information solutions that provide businesses of all sizes and consumers with insight and information they can trust. Equifax organizes and assimilates data on more than 500 million consumers and 81 million businesses worldwide. The company's significant investments in differentiated data, its expertise in advanced analytics to explore and develop new multi-source data solutions, and its leading-edge proprietary technology enable it to create and deliver unparalleled customized insights that enrich both the performance of businesses and the lives of consumers.
Headquartered in Atlanta, Equifax operates or has investments in 19 countries and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit www.equifax.com.
About Environics Analytics
Environics Analytics is the premier marketing services and data analytics company in Canada. Specializing in proprietary data, purpose-built software and industry-focused consulting, the Toronto-based company provides data-driven analytics to help organizations of all sizes better understand their customers and markets. Its team of veteran modellers and geographic experts are industry leaders in solving business challenges. And it's a member of the Environics group of companies that offer research, communications and digital services. To learn more about Environics Analytics, please visit our website at www.environicsanalytics.ca.