Log in
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 

MarketScreener Homepage  >  Equities  >  London Stock Exchange  >  Experian plc    EXPN   GB00B19NLV48


News SummaryMost relevantAll newsPress ReleasesOfficial PublicationsSector newsAnalyst Recommendations
The feature you requested does not exist. However, we suggest the following feature:

Experian : New Experian Boost™ Commercials to Feature John Cena

share with twitter share with LinkedIn share with facebook
share via e-mail
01/27/2020 | 06:01am EST

COSTA MESA, Calif., Jan. 27, 2020 /PRNewswire/ -- A new commercial campaign for the first-of-its-kind financial product, Experian Boost, launched today. The multi-spot campaign for Experian Boost drives home the fact that, for the first time ever, consumers can instantly raise their credit scores, allowing them to take control of their credit like never before. 

Experian. (PRNewsFoto/Experian)

The commercial features a hero on a mission, leading a herd of purple-spotted cows, who teaches a stranded driver that, by using Experian Boost, he could improve his credit scores and purchase a new pickup truck. The friendly advice is underscored by the herd's cry of "Booooost" that follows their leader's every mention of "Experian" in the commercial.

To view the commercial: https://youtu.be/Rhdd37pVVl4

"The commercial is designed to break through the advertising clutter and deliver a clear message in a humorous and unexpected way – especially for Experian," said Kevin Everhart, vice president of consumer and brand marketing at Experian Consumer Services. "The commercial's tone and storyline are rooted in the product's status as a breakthrough offering that delivers a valuable service to consumers."

Since March 2019, more than 2.4 million consumers have connected to Experian Boost. Prior to Experian Boost, consumers had no way to control the contribution of this kind of positive payment information to their credit report and raise their credit scores instantly.

"The first spot's opening is all about creating curiosity that gets rewarded by something surprising and definitely unusual," said Todd Miller, who heads The Cooler (Experian's in-house creative agency) "The call of 'Experian!' by the herd leader, and the purple cows' unexpected response of 'Booooost!' creates an iconic identity for the Experian Boost product."

The commercial is the first of several set for airing in the coming months and additional creative has been developed for digital application in social media, via ad networks and in CRM campaigns.

How Consumers Can Booooost Their Credit Scores
After signing up for a free membership on Experian's website, consumers can grant permission for Experian Boost to connect to their online bank accounts to identify utility and telecommunications payments. Once a consumer verifies the data and confirms they want it added to their Experian credit file, an updated FICO Score is delivered in real-time.

To try Experian Boost, visit www.experian.com/boost.

About Experian
Experian is the world's leading global information services company. During life's big moments — from buying a home or a car to sending a child to college to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

We have 17,200 people operating across 44 countries, and every day we're investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.


Sandra Bernardo
Experian Public Relations


Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/new-experian-boost-commercials-to-feature-john-cena-300993156.html

SOURCE Experian

© PRNewswire 2020
share with twitter share with LinkedIn share with facebook
share via e-mail
Latest news on EXPERIAN PLC
01/27EXPERIAN : New Experian Boost™ Commercials to Feature John Cena
01/22EXPERIAN : Additional Listing
01/21EXPERIAN : North America's Inclusive Workplace Culture Recognized with Prestigio..
01/21SRAX : and Experian Team Up to Offer Financial Services to BIGtoken Users
01/17Data firm Experian revenue rises on strong B2B market
01/17Experian 3Q Organic Revenue Grew 7%, Backs Full-Year Guidance
01/17EXPERIAN : Trading update, Third quarter
01/17EXPERIAN : Trading update, Third quarter
01/17EXPERIAN PLC : 3rd quarter results
01/10EXPERIAN : First interim dividend
More news
Financials (USD)
Sales 2020 5 189 M
EBIT 2020 1 395 M
Net income 2020 846 M
Debt 2020 3 705 M
Yield 2020 1,40%
P/E ratio 2020 37,1x
P/E ratio 2021 32,7x
EV / Sales2020 6,76x
EV / Sales2021 6,20x
Capitalization 31 360 M
Duration : Period :
Experian plc Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends EXPERIAN PLC
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 18
Average target price 34,20  $
Last Close Price 34,53  $
Spread / Highest target 24,1%
Spread / Average Target -0,96%
Spread / Lowest Target -21,0%
EPS Revisions
Brian Jude Cassin Chief Executive Officer & Executive Director
Michael John Rogers Chairman
Kerry L. Williams Chief Operating Officer & Director
Lloyd Mark Pitchford Chief Financial Officer & Director
Barry J. Libenson Chief Information Officer
Sector and Competitors
1st jan.Capitalization (M$)
EXPERIAN PLC3.61%31 356