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Facebook : Removes Pages, Accounts in Crackdown on Clickbait, Spam

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10/11/2018 | 08:15pm CEST

By Stephen Nakrosis

Facebook Inc. (FB) said Thursday that they had removed 559 pages and 251 accounts "that have consistently broken our rules against spam and coordinated inauthentic behavior."

Many of the pages and accounts "were using fake accounts or multiple accounts with the same names" and had posted large amounts of content on the site to drive traffic to their websites, the company said.

At the same time, these groups were using techniques to make their content appear more popular than it was, Facebook said.

Some of the pages being taken down by the company include The Resistance, Reasonable People Unite, Reverb Press, Nation in Distress and Snowflakes. Facebook added that the sites were taken down because of violations of behavior, not due to their content.

"The bulk of the inauthentic activity we see on Facebook is spam that's typically motivated by money, not politics," the company said.

"As we get better at uncovering this kind of abuse, the people behind it--whether economically or politically motivated--will change their tactics to evade detection," the company said, adding that "people will only share on Facebook if they feel safe and trust the connections they make here."

"There are legitimate reasons that accounts and Pages coordinate with each other--it's the bedrock of fundraising campaigns and grassroots organizations," Facebook said, but added that the difference is these groups are upfront about who they are and what they do.

Write to Stephen Nakrosis at stephen.nakrosis@wsj.com

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Financials ($)
Sales 2018 55 583 M
EBIT 2018 24 724 M
Net income 2018 21 214 M
Finance 2018 41 414 M
Yield 2018 -
P/E ratio 2018 21,38
P/E ratio 2019 18,75
EV / Sales 2018 7,24x
EV / Sales 2019 5,64x
Capitalization 444 B
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Mean consensus OUTPERFORM
Number of Analysts 46
Average target price 208 $
Spread / Average Target 35%
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Managers
NameTitle
Mark Elliot Zuckerberg Chairman & Chief Executive Officer
Sheryl Kara Sandberg Chief Operating Officer & Director
David M. Wehner Chief Financial Officer
Michael Todd Schroepfer Chief Technology Officer
Atish Banerjea Chief Information Officer
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