StyleHint is a smartphone app for discovering outfits, released on October 24, 2019. Users can search images for styles that interest them, purchase items directly from their smartphones, and share their favorite outfits with the world.
It is a "platform for apparel" by customers, for customers.
Search images for
Purchase items
Share favorite
attractive styles
directly from
outfits
the app
2
Collaboration
StyleHint utilizes the Google Cloud Vision API image analysis service.
Rei Inamoto (founding partner of I&CO) was involved with the project from the planning stage as creative director.
3
Greater enjoyment, easier to use
The UI (user interface) and UX (universal experience) were improved based on feedback from fashion enthusiasts.
Articles from editorial staff provide information on trends.
Support from UNIQLO and GU staff
nationwide.
4
Digital Consumer Retail Company
Apparel = Information
5
Harajuku Concept
A "futuristic apparel library"
to find the world's most up-to-date
information and outfits
6
6
What is Harajuku?
A new user experience that blends the physical and virtual.
A way to experience authentic trends from the many outfits shown in 240 display screens lining the wall.
A place to discover your perfect outfit, and purchase items in the store or online.
A shift in focus from "price, individual product, and
marketing campaigns" to "high added value and outfit
styling ideas"
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7
Marketing
Campaign
StyleAudition campaign to upload photos launched May 28 (Thursday), and currently underway
8
StyleAudition - The customer becomes the star
StyleHint Harajuku and the StyleHint app become an audition stage.
The first 300 participants to post photos will receive original cookies created in collaboration with the Cookie Time cookie shop.
Participants are eligible to be featured in outdoor ad posters and key visuals.
1Campaigns Start
2Submissions
3
Voting
4
Publicity
First 300 participants will receive original cookies
9
Customers can immediately purchase the items they truly want,
the moment they want them
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Disclaimer
Fast Retailing Co. Ltd. published this content on 03 June 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 June 2020 09:32:02 UTC
Fast Retailing Co., Ltd. specializes in the distribution of clothes for men, women and children.
At the end of August 2023, the marketing of the products is ensured through a network of 3,578 stores broken down by name mainly between Uniqlo (2,434), G.U. (463), Theory (436), Comptoir des Cotonniers (108), Princesse Tam.Tam (85) and PLST (52).
Net sales are distributed geographically as follows: Japan (43.7%), China (18.2%), and other (38.1%).
FAST RETAILING CO., LTD. 
