'Alfa Romeo's 110-year legacy has been fueled by the passion of the brand's Alfisti enthusiasts,' said
The marketing campaign supports the launch of the new 2020 Alfa Romeo Giulia and 2020 Alfa Romeo Stelvio models.
Both vehicles receive a host of new standard and available content including an 8.8-inch touchscreen display, interior enhancements to key touchpoints such as upgraded steering wheel, center console, knobs, shifter and added storage. The newly available Advanced Driver Assistance System (ADAS) with Level 2 autonomous driving capability brings new technology and convenience to the standard list of best-in-class standard performance claims including power, 0 to 60, and top speed, among others.
The Alfa Romeo marketing campaign was created in partnership with Doner.
2020 Alfa Romeo Giulia
The Alfa Romeo Giulia sets a new benchmark for performance sedans. As the first of a new generation of vehicles on an all-new platform, the Alfa Romeo Giulia and Giulia Ti models embody Alfa Romeo's La meccanica delle emozioni (the mechanics of emotion) spirit, delivering race-inspired performance with class-leading, standard 280 horsepower and 306 lb.-ft. of torque, allowing it to launch from 0-60 miles per hour (mph) as quickly as 5.1 seconds, and achieve a top speed of 149 mph. The combination of advanced technologies, seductive Italian style, a standard carbon fiber driveshaft, and the available Q4 all-wheel-drive system, Giulia offers an exhilarating driving experience in the premium midsize sedan segment. The Giulia is built for balance with superb handling on every drive with its near-perfect 50/50 weight distribution.
As the 'halo' model in the lineup, the Giulia Quadrifoglio highlights Alfa Romeo's motorsports expertise with its best-in-class, 505-horsepower, 2.9-liter twin-turbocharged V-6 engine, capable of launching from 0-60 mph in 3.8 seconds. Plus, the Quadrifoglio set a Nurburgring record lap time of 7:32, the fastest ever posted by a five-passenger vehicle.
2020 Alfa Romeo Stelvio
The Alfa Romeo Stelvio raises the bar for performance SUVs, taking a proven performance formula to the next level. Born from one of the world's greatest winding roads - the
Infused with Italian passion, artisanship and innovation, the Alfa Romeo Stelvio is designed to conquer the road for which it is named. The Stelvio lineup is a testament to Alfa Romeo's perfect balance of engineering and emotion, creating a premium midsize SUV for driving enthusiasts. The performance-inspired Stelvio Quadrifoglio also benefits from unique design features, including standard anodized brake calipers with red Alfa Romeo script and signature 20-inch, bright, five-hole forged aluminum wheels. The Stelvio Quadrifoglio lapped the Nurburgring in a record 7:51.7, making it the fastest SUV available in the
Alfa Romeo
Since its foundation in
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