Highlights:
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* APEAL mass-market results echo 2019 when Ram ranked first, followed by Dodge
* Dodge Challenger first in popular Midsize Sporty Car category
* Ram 1500 captures top spot in competitive Large Light-duty Pickup segment
* Dodge Durango, Dodge Charger,
The Dodge result is historic because it marks the first time a domestic brand has earned top spots in the
America's performance brand recorded a milestone first-place tie in the 34th running of IQS, spearheading an
'These ratings are consistent with our continuing focus on improving the ownership experience for our customers,' said
Redesigned this year to capture greater detail, APEAL rates the emotional bond between customers and 2020 model-year vehicles. This is determined by customer feedback on vehicle attributes from seating comfort to throttle response, during the first three months of ownership.
The feedback is then aggregated on overall 1,000-point APEAL index.
Dodge and Ram are separated by one point with scores of 872 and 871, respectively. These results outdistance their nearest competitor by more than 13 points and far-exceeds the study's mass-market brand average of 838.
For the third time in four years, the Dodge Challenger earns bragging rights in the highly competitive Midsize Sporty Car category.
Meanwhile, the acclaimed Ram 1500 captures top spot in the high-volume Large Light-duty Pickup segment.
Holding down the second spots in the Large Car and Minivan categories, respectively, are the Dodge Charger and
The Dodge Durango ranks third among Upper Midsize SUVs.
Challenger, Charger and Durango also drove the Dodge brand's first-place finish in this year's IQS, which uses reported problems per 100 vehicles to assign quality scores for a model's first three months in service.
Dodge brand's total tied for lowest among 31 competitors, while Ram ranked third and
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