Highlights:
* For the first time, the Jeep brand is giving owners, fans and followers the opportunity to create the next 'Easter egg' to hide on a future Jeep model, along with the ultimate chance to win a new Jeep vehicle
* Contest runs now through
* Ideas can be submitted at TheNextJeepEasterEgg.com
* Judging panel includes Jeep brand executives and designers
* Winner to be announced on
* Jeep 'Easter eggs,' often speaking to the brand's nearly 80-year history and legendary off-road DNA, have long been hidden on vehicles
* Jeep brand to give one fan the chance to become a part of its storied legacy
The person with the selected idea, as judged by Jeep brand designers and executives, will win a brand-new Jeep vehicle of their choice*. The contest begins now and ends on
'Jeep 'Easter eggs' started with the 2011 Grand Cherokee,' said
'When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer,' said Allen. 'These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated.'
'The Jeep brand's legacy is a testament to the people who since 1941 have dedicated themselves to building SUVs engineered and designed to be the most capable in the world, and to the people who proudly own, or aspire to own, one of our vehicles,' said
Entries will be judged by the following criteria:
Creativity: Entry presents the idea for the 'Easter egg' icon in a creative, effective and compelling manner (25%)
Quality/Actionable: Entry clearly expresses the idea for the 'Easter egg' icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. Entry shows clarity of the thought process (25%)
Originality/Authenticity: Entry portrays a unique 'Easter egg' idea that is clearly the entrant's own idea and does not build upon any other idea or expression. Entry has a distinct conceptualization (25%)
With 13 million+ followers strong across the brand's social media channels, the Jeep brand's 2016 award-winning commercial 'Portraits' noted that, 'We don't make Jeep. You do,' recognizing the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers. As a true cult brand, the Jeep 'Easter eggs' contest is one more way for the brand to give its followers the chance to be a part of its storied history.
*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Must be 18 years of age or older and a legal resident of the 50 US States or DC to participate. Void where prohibited. Contest starts at
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside
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