Overall retail sales rise 32 percent to 4,493 units, supported by continued strength in demand for Ford Fiesta, all-new Ranger and all-new Focus
All-new Ranger sales jump 84 percent to 2,063 units
Ford announces sales promotions ahead of 34th Bangkok International Motor Show, including 0 percent interest on Fiesta
BANGKOK, Thailand, 7 March, 2013 - Ford Thailand today announced that its momentum from a strong start to the year continued last month with its best-ever February performance. Overall retail sales for the month rose 32 percent year-over-year to 4,493 units.
The exceptional monthly sales total was again led by continued strength in demand for the company's three most popular models in Thailand: the all-new Ford Ranger, the all-new Ford Focus and the segment-leading Ford Fiesta.
Ford's versatile and class-defining all-new Ranger led the February performance with retail sales that jumped 84 percent from a year ago to 2,063 units.
Helping to meet the diversity in demand for the all-new Ranger, Ford is expanding the lineup by adding new variants that target the commercial segment.
Demand for the segment-leading Ford Fiesta continued to remain strong, as retail sales for Ford's best-selling nameplate in Thailand for the past two years totaled 1,836 units in February.
Enthusiasm for the all-new Focus also continued to build in February, with sales rising 194 percent year-on-year from the previous generation Focus to 514 units.
"The 2.0-litre all-new Focus has significantly raised the bar in the compact segment, and we're now also seeing the 1.6-liter Focus with Ford's award-winning SYNC technology becoming one of the top choices among Thai consumers," said Yukontorn Wisadkosin, managing director, Ford Thailand.
"After a year of tremendous growth and extraordinary demand for the all-new Ranger and the popular Fiesta, we appreciate the patience of our customers as we continue working hard to fulfill each booking as quickly as possible," she added.
Extraordinary Sales Promotions
Ford has kicked off a range of promotions across its product lineup this month to coincide with the upcoming 34th Bangkok International Motor Show, which will run from March 27 to April 7 at Impact, Muang Thong Thani.
These extraordinary deals - which include 0 percent interest over 48 months for any new Ford Fiesta model, with a down-payment of just 25 percent - are available nationwide until the end of April.
"This is the best time to buy a new Ford, as we're offering great special promotions on all of our models." said Yukontorn.
Ford is also offering one year of first-class insurance for all bookings of the 2.0-liter Ford Focus, Ford Territory, as well as all-new Ranger models with manual transmissions. Customers buying Ford Focus 1.6-liter models will receive both one year of first-class insurance and a three-year/60,000 km maintenance program.
Special pricing will also be offered for the Ford Escape SUV of Bt.999,000 for the 4x2 XLT+ model, and Bt.1,099,0000 plus one year of first-class insurance for the 4x4 XLT+.
Finally, Ford will offer the Ford Everest SUV for a 25 percent down payment and 0.99-percent interest over 48 months.
Editor's Notes:All sales figures are retail sales.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. http://corporate.ford.com