Ford Motor : Europe Fourth Quarter 2019 Sales Results

│ NEWS Ford is No. 1 in Europe Commercial Vehicle Sales and

www.youtube.com/FordofEurope

Rolled Out 8 Electrified Models to Customers in 2019

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	F u l l Ye a r 2 0 1 9 S A L E S
		Total Vehicle Sales	Total Vehicle	Passenger Vehicle	Passenger Vehicle	Commercial Vehicle	Commercial Vehicle
		Market Share	Sales	Market Share	Sales	Market Share
	Euro 20*	1,331,300	7.4%	947,000	6.3%	384,300	13.8%
	Full Year 2018	-1.4%	-0.2 ppt	-2.3%	-0.2 ppt	+0.8%	-0.4 ppt
	Versus

H I G H L I G H T S

• Ford sold more than 1.33 million vehicles in 2019 in the company's traditional European 20 markets*, reaching 7.4 per cent market share
• Best year for Ford commercial vehicle sales in 25 years - and 5th year as Europe's No.1 commercial vehicle brand. The Ford Transit Custom Hybrids (PHEV and EcoBlue Hybrid) were named 2020 International Van of the Year 2020 and the Ford Ranger won the 2020 International Pick-UpAward
• Best-everyear for Ranger with 52,500 vehicles sold
• Robust passenger vehicle sales resulted in a 6.3 per cent market share, with strong Ford Focus sales increasing by 15.2 per cent over 2018
• SUV sales grew year-over-yearin the company's European 20 markets, with the Ford EcoSport and Kuga recording best sales results since launch, selling 121,400 and 161,400 units, respectively
• High-seriesmodels (comprising Titanium, Vignale, Active, ST-line and ST) represent over 70% of Ford's passenger vehicles in its European 20 markets in 2019
• Ford maintained its position as the UK's No.1 brand in both passenger and commercial vehicle sales; 43rd successive year of new passenger car sales leadership, and 54th consecutive year of commercial vehicle sales leadership
• Successful year for Ford in Germany with a total vehicle market share of 8.3 per cent. Ford was the third best-sellingcar brand, enjoying its best passenger vehicle market share since 2002
• • Ford of Europe reports sales for its 20 European traditional markets with National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland

"This decade will see major changes in the auto industry. At Ford, we are embracing electrification and will have 14 electrified vehicles this year. To kick it off, we launched our new "Bring on Tomorrow" brand campaign signalling a shift in our business towards the future where all new vehicles will have an electrified option."

Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe

V E H I C L E N E W S

The new Ford Puma crossover with best-in-class luggage space is now on sale across Europe. It was awarded a 5-star Euro NCAP safety rating, and is the UK's What Car? Car of the Year 2020.

Ford continues to strengthen its SUV sales and range in 2020. The all-new Kuga SUV will feature three levels of hybrid technology, making it Ford's most electrified model ever.

Ford will have 14 electrified vehicles available in Europe by the end of 2020, including the all-electric Ford Mustang Mach-E with a 0-100km/h time of sub-fiveseconds.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com. Follow at www.youtube.com/FordofEurope or www.twitter.com/FordEU

Ford of Europe Full Year 2019 Sales

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Ford of Europe Full Year 2019 Sales

F U L L Y E A R 2 0 1 9 S A L E S

C O N TA C T

Rella Bernardes

Ford of Europe

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Ford of Europe Full Year 2019 Sales