• NEWS Ford Commercial Vehicle Sales Set Q2 Record,
    One in Four Passenger Vehicles Sold is an SUV

S E C O N D Q U A R T E R 2 0 1 9 S A L E S

Total Vehicle Sales

Total Vehicle

Passenger Vehicle

Passenger Vehicle

Commercial Vehicle

Market Share

Sales

Market Share

Sales

www.youtube.com/FordofEurope

www.twitter.com/FordEU

Commercial Vehicle

Market Share

Euro 20*

346,800

7.2%

246,900

6.1%

99,900

13.0%

Versus

-3.4%

-0.1 ppt

-5.5%

-0.1 ppt

+2.0%

-0.1 ppt

Q2 2018

H I G H L I G H T S

  • Ford sold 346,800 vehicles in the second quarter 2019 in its traditional European 20 markets*, achieving 7.2% market share.
  • Ford remains Europe's No. 1 commercial vehicle brand as the top-sellingsingle nameplate at of the end of June 2019.
  • Commercial vehicle sales hit second-quarter record, growing 2.0% to 99,900 as CV business continues its momentum.
  • SUVs account for more than one out of every four Ford passenger vehicles sold in the company's
    European 20 markets in the second quarter 2019, with EcoSport setting a second quarter sales record.
  • Ford remains market leader in the U.K. and Ford Fiesta, Transit Custom and Focus were the first, second and third top-sellingmodels, respectively, in the U.K. industry year to date
  • Ford market share in Germany grew to 8.3% in the second quarter, an increase of 0.5 percent compared with the second quarter 2018, based on sales volume growth of 7.7%
  • High-seriesmodels (comprising Titanium, Vignale, Active, ST-line, ST and RS) represent 73.8 percent of
    Ford's passenger vehicles in its European 20 markets in the second quarter 2019 - 3.8 percentage points up compared with the same period 2018.
  • Retail and fleet customer sales accounted for
    70.3 percent of Ford passenger vehicle sales in the brand's top five European markets in the second quarter 2019
  • Ford of Europe reports sales for its 20 European traditional markets where it is represented through National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland

"We are introducing fresh SUVs - including the new Puma, new Kuga family and upcoming Explorer PHEV- at the right time to meet growing customer demand. Meanwhile, our leadership in commercial vehicles continues with sales volume up in the second quarter."

Roelant de Waard, General Manager,

Passenger Vehicles, and Vice President,

Marketing, Sales and Service, Ford of Europe

V E H I C L E A N D M A R K E T N E W S

Ford continues to strengthen its commercial vehicle leadership, with its Ford Transit model range setting a second quarter record of 68,800 sales, up 2.7% from the second quarter of 2018. Transit Custom Plug-In Hybrid will go on sale at the end of 2019.

Ranger pickup sales rose to a second quarter record of 13,000, up 8.2% compared with the second quarter 2018. The new Ranger is launching now - including Ranger Raptor, the toughest and most high- performing version ever.

Ford Focus sales reached 61,000 units in the second quarter, up 9.2% compared with the second quarter 2018. Wagon and Active derivatives are expected to further boost Focus sales, with the Focus ST still to come later this year.

Ford S-MAX and Galaxy sales grew more than any other Ford passenger vehicles' in second quarter 2019 in Ford's European 20 markets. S-MAX sales rose 11.1% and Galaxy sales increased by 37.9%, compared with second quarter 2018.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com. Follow at www.youtube.com/FordofEurope or www.twitter.com/FordEU

Ford of Europe Second Quarter 2019 Sales

S E C O N D Q U A R T E R 2 0 1 9 S A L E S

Q2/ YTD June 2019 Sales Volume (registrations)

Euro 20 1

Q2 '19

YTD June '19

Industry

4,840,200

9,551,800

dow n 107,700 / (2.2) % vs. Q2 '18

dow n 208,600 / (2.1) % vs. YTD '18

Ford

346,800

706,900

dow n 12,300 / (3.4) % vs. Q2 '18

dow n 35,300 / (4.8) % vs. YTD '18

Euro 22 2

Industry

5,393,000

10,594,400

dow n 220,100

/ (3.9) % vs. Q2 '18

dow n 395,200

/ (3.6) % vs. YTD '18

Ford

370,100

748,400

dow n 24,800

/ (6.3) % vs. Q2 '18

dow n 60,400

/ (7.5) % vs. YTD '18

Total Euro 50 3

Industry

5,598,900

10,968,000

dow n 211,100

/ (3.6) % vs. Q2 '18

dow n 376,700

/ (3.3) % vs. YTD '18

Ford

376,100

761,300

dow n 27,600

/ (6.8) % vs. Q2 '18

dow n 65,100

/ (7.9) % vs. YTD '18

  1. The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norw ay, Poland, Portugal, Spain, Romania, Sw eden and Sw itzerland.
  2. The Euro 22 markets are: Euro 20 plus Russia and Turkey.
  3. Total Euro 50 composed of EURO 22 registrations and EDM 28 retail sales, as total EDM 28 registrations figures are not available. Industry retail sales data not available. EDM 28 or European Direct Markets are: Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan

Q2/ YTD June 2019 Market Share *

Q2 '19

YTD June '19

Euro 20

7.2%

7.4%

dow n 0.1 ppts vs. Q2 '18

dow n 0.2 ppts vs. YTD '18

Total Euro 22

6.9%

7.1%

dow n 0.1 ppts vs. Q2 '18

dow n 0.3 ppts vs. YTD '18

Total Euro 50

6.7%

6.9%

dow n 0.2 ppts vs. Q2 '18

dow n 0.4 ppts vs. YTD '18

* Ford share calculated w ith preliminary industry results for some markets. Therefore, industry and share are subject to change slightly due to minor adjustments in some markets as official sources publish their final industry data.

** Q2/ YTD June 2019 Retail Market Share

Q2 '19

YTD June '19

Key European markets

7.2%

7.5%

0.2 ppts up vs YAGO

equal vs YAGO

** The Key European markets are: Britain, Germany, France, Italy and Spain. Ford volume and Industry in these markets represent 75 to 80% of the Europe 20 volume.

C O N T A C T

Jessica Enoch

Ford of Europe

+49 221 901 8213 jenoch@ford.com

2

Ford of Europe Second Quarter 2019 Sales

S E C O N D Q U A R T E R 2 0 1 9 S A L E S

Ford Top 5 Markets ranked by Q2/ YTD June volume (registrations)

Market

Q2 '19

Market

YTD June '19

Volume

o/(u) '18

Share

o/(u) '18

Volume

o/(u) '18

Share

o/(u) '18

1.

Britain

90,800

(4,100)

13.5 %

(0.1) ppts

1.

Britain

193,800

(17,300)

13.0 %

(0.9) ppts

2.

Germany

89,500

6,400

8.3 %

0.5

2.

Germany

170,600

12,500

8.3 %

0.5

3.

Italy

38,100

(3,200)

6.4 %

(0.6)

3.

Italy

78,400

(9,400)

6.6 %

(0.6)

4.

France

30,200

(800)

4.0 %

(0.1)

4.

France

60,500

(2,000)

4.2 %

(0.1)

5.

Spain

22,700

(1,500)

5.1 %

(0.1)

5.

Spain

43,100

(4,900)

5.2 %

(0.4)

Top 5 Markets ranked by Ford's share in Q2/ YTD June

Market

Q2 '19

Market

YTD June '19

Share

o/(u) '18

Volume

o/(u) '18

Share

o/(u) '18

Volume

o/(u) '18

1.

Britain

13.5 %

(0.1) ppts

90,800

(4,100)

1.

Britain

13.0 %

(0.9) ppts

193,800

(17,300)

2.

Hungary

11.8 %

1.0

5,800

800

2.

Hungary

12.4 %

1.1

11,300

1,600

3.

Turkey

9.4 %

(2.1)

10,000

(12,900)

3.

Turkey

10.4 %

(0.9)

20,500

(20,500)

4.

Finland

9.0 %

(0.7)

3,300

(700)

4.

Ireland

10.2 %

(1.3)

10,000

(2,100)

5.

Germany

8.3 %

0.5

89,500

6,400

5.

Finland

9.3 %

(0.3)

6,600

(1,200)

Q2/ YTD June Sales by vehicle line (Euro 20)

Model

Q2 '19

o/(u) Q2 '18

YTD June '19

o/(u) YTD June '18

KA+

11,800

(1,200)

25,900

(2,900)

Fiesta

60,400

(11,300)

125,700

(31,700)

EcoSport

33,600

2,400

65,300

10,600

Focus

61,000

5,100

128,000

12,200

C-MAX

10,500

(4,200)

20,800

(10,800)

Kuga

34,100

(6,400)

70,000

(16,500)

Mondeo

10,600

(1,800)

20,800

(5,600)

S-MAX

6,000

400

12,100

(100)

Galaxy

4,000

1,100

7,900

600

Mustang

3,100

(400)

5,500

200

Edge

2,400

(600)

4,600

(1,900)

Tourneo Courier

5,900

2,400

10,700

2,300

Tourneo Connect

3,500

800

6,600

300

Tourneo Custom

2,100

(3,100)

11,200

2,800

Transit Courier

5,600

1,300

10,700

700

Transit Connect

10,900

(3,000)

24,900

(3,600)

Transit Custom

38,900

4,200

73,400

6,900

Transit

27,700

800

52,500

100

Ranger

13,000

1,000

26,700

2,900

Other ****

1,700

900

3,300

1,400

Total Sales

346,800

(12,300)

706,900

(35,300)

**** Figures largely include vehicles such as Car Derived Vans and imports.

3

Ford of Europe Second Quarter 2019 Sales

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Ford Motor Company published this content on 16 July 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 July 2019 11:39:04 UTC