Ford Motor : Here’s What It Takes to Build a Self-Driving Business — And Where We Stand Today

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Here's What It Takes to Build a Self-Driving Business-And Where We Stand Today

By Sherif Marakby, CEO, Ford Autonomous VehiclesLLC

When discussing self-driving cars, the question that most often comes up is about when they will take to the streets. While that is important, there's so much required for wide-scale deployment beyond just having the self-driving vehicle itself.

Aside from delivering safe and reliable technology, what does it take to operate a successful self-driving vehicle service, especially one that customers want to use and makes their lives better? And one that is a profitable business that also benefits the community?

These aren't questions we're willing to put off until some later date. In fact, we've been thinking about them for a long time. We want our self-driving vehicles to solve real-world problems with levels of accessibility, affordability and convenience that aren't possible now.

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About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan.The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 200,000 people worldwide.For more information regarding Ford,its productsand Ford Motor Credit Company,please visitwww.corporate.ford.com.