Augmented Intelligence Enhances Customer Experience

Customer experience is the primary source of AI-derived business value, according to the Gartner AI business value forecast. Augmented intelligence reduces mistakes while delivering customer convenience and personalization at scale, democratizing what was previously available to the select few. 'The goal is to be more efficient with automation, while complementing it with a human touch and common sense to manage the risks of decision automation,' said Ms. Sicular.

'The excitement about AI tools, services and algorithms misses a crucial point: The goal of AI should be to empower humans to be better, smarter and happier, not to create a 'machine world' for its own sake,' said Ms. Sicular. 'Augmented intelligence is a design approach to winning with AI, and it assists machines and people alike to perform at their best.'

Gartner clients can read more in the report: 'Leverage Augmented Intelligence to Win With AI.'

Additional analysis on what is driving the future of AI in the IT industry will be presented during Gartner IT Symposium/Xpo 2019, the world's most important gathering of CIOs and other senior IT executives. IT executives rely on these events to gain insight into how their organizations can use IT to overcome business challenges and improve operational efficiency. Follow news and updates from the events on Twitter using #GartnerSYM.

Upcoming dates and locations for Gartner IT Symposium/Xpo include:

September 16-18: Cape Town, South Africa

October 20-24: Orlando

October 28-31: Gold Coast, Australia

October 28-31: Sao Paulo, Brazil

November 3-7: Barcelona

November 11-14: Goa

November 12-14: Tokyo

Attachments

  • Original document
  • Permalink

Disclaimer

Gartner Inc. published this content on 05 August 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 August 2019 09:14:06 UTC