Sales & marketing 2018 - Continuous investment in customer relations
Market activities 2018 - Example Germany
• Customer Visits
− "Push": 7'700
− "Technical Pull": 54'500
− "Showroom Pull": 7'000
• 367 events with 21'200 customers
Geberit sales force
• 563 in-house trainings with 10'600 customers
• Customer service: 266'000 calls and emails
Sales & marketing 2018 - Example of customer events in Germany
"Geberit Sicher dabei!" ("Technical" Pull)
• 26 events in urban areas with 5'100 customers
• 329 events in rural areas (Geberit on Tour) with 12'600 customers
• Focus on fire and noise protection, drinking water hygiene, waste water hydraulics, sanitary planning and regulatory/normative environment
"Blogger@AquaCleanSpace" ("Showroom" Pull)
• 6 workshop events with 40 bloggers to get them to experience Geberit
• Almost 500'000 followers through Geberit owned media, third party and social media
• Focus on Geberit AquaClean shower toilet and increase of brand and category awareness (multipliers)
SLIDE 5
ANALYST CONFERENCE - FY 2018
MARCH 12, 2019
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Geberit AG published this content on 12 March 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 12 March 2019 11:22:05 UTC
Geberit AG is the European leader in designing, manufacturing, and marketing sanitary systems intended for the construction and building renovation sectors. Net sales break down by family of products as follows:
- sanitary plumbing systems (38.3%): complete installed sanitary systems (showers, bathtubs, toilets, bidets, sinks, urinals, etc.), ball-valves, trigger plates, flush tanks, siphons, etc.;
- sanitary ceramic products (31.2%);
- pipe systems (30.5%): systems and conduits made of stainless steel, carbon steel, and copper, for draining water from buildings and roofs, distributing water and gas, etc.
At the end of 2021, the group had 26 production sites worldwide.
Net sales are distributed geographically as follows: Switzerland (9.5%), Germany (31.3%), Eastern Europe (10.1%), Nordic Countries (9.6%), Benelux (8.4%), Italy (6.8 %), Austria (6.2%), France (5.4%), the United Kingdom and Ireland (3.1%), Iberian Peninsula (0.8%) and other (8.8%).
GEBERIT AG 
