GEDI Gruppo Editoriale : LIVE, THE NEW SUPPLEMENT TO THE GEDI NEWSPAPERS

LIVE,  THE NEW SUPPLEMENT TO THE GEDI NEWSPAPERS

LIVE is the new monthly magazine of the GEDI group that from November onwards will come out with Repubblica, La Stampa, Il Secolo XIX and all the other GNN newspapers.Nutrition, fitness, healthy lifestyles, clothes, gadgetry, beauty, alternative medicine and everything necessary for wellbeing.  On these topics, LIVE will explain what one should do, what the best options are and what the experts say. All this in an ongoing search for 'medicine for the healthy', based on scientific evidence, in order to provide information that is documented, serious and reasoned.The style of the articles will be agile and inspired by personalities, news stories and events. LIVE is the first journalistic product specially designed for all of the group's publications and will have a highly qualified and informative approach. It will enhance GEDI's editorial offer, which already includes dedicated web channels and supplements, in a strongly growing market with good advertising prospects.Thus, GEDI will be starting along a new editorial path that will include other common initiatives on topics and subjects of interest to the public.  In this way, the competence and professionalism of the individual editorial departments will be used throughout the system, thus enhancing them, in an offer of new large-scale high-quality products for the benefit of readers and advertisers. The concessionaire Manzoni, the first in Italy not to have a mainly television vocation, and which has an ample and structured portfolio of publications, will thus strengthen its leadership in the sector.LIVE will be distributed in over half a million copies and will be sold as a non-optional add-on to the various newspapers at an extra cost of 0.50 euro.