General Mills : Frightful family fun with Monster Cereals

news

Aug 12, 2019 • By Hanna Johnson

It's that time of year, when we reveal the latest look for the Monster Cereals boxes!

While you can look forward to the return of your favorite monsters in 2019 - Boo Berry, Count Chocula and Franken Berry - there's another reason to celebrate the arrival of these limited-time boxes.

[Attachment]

Monster Cereals is teaming up with a famously frightful family.

One you'll surely recognize.

They're creepy and they're kooky, mysterious and spooky, they're altogether ooky … The Addams Family!

New this year, our Monster Cereals and The Addams Family are offering free downloadable pumpkin carving stencils.

'With The Addams Family movie coming out in October, we wanted to partner because of the timeliness with Halloween,' said Sarah McCullough, planner, Brand Experience, at General Mills. 'We thought it would be a fun idea to offer stencils during a time when people are carving pumpkins. We created them so people can interact with our characters and the ones from The Addams Family.'

You can download all 10 pumpkin stencils at MonsterCarving.com and carve the whole crew!

[Attachment]

'It's exciting because this is the first time Monster Cereals has partnered with a movie,' adds McCullough.

On the back of the box, you'll find The Addams Family trick-or-treating at the Monsters' castle. But some things are not quite right. Can you find all 8 tricky mistakes?

[Attachment]

The Monster Cereals boxes will be widely available in September. The Addams Family movie premieres October 18.

Learn more about the Monster Cereals legacy in this 'Inside the General Mills Archives' video.

Subscribe to ourmonthly email newsletter to be notified about our latest blog posts.

Have an idea for a story you'd like to see on 'A Taste of General Mills'? Email us [e-mail].

Hanna Johnson is a corporate communications associate at General Mills, based in Minneapolis, Minnesota. She manages 'A Taste of General Mills,' and helps represent the company on various social media sites, and contributes to the company intranet and website. She began her career at General Mills in 2019. More posts by this author