No Fooling - Chevrolet to Make April 1 #BestDayEver
Partners include MLB, Manchester United, Danica Patrick, Spike Lee and more
DETROIT -On a day typically associated with surprises of a different sort, Chevrolet has recruited partners in sports, entertainment and philanthropy to perform meaningful surprises - large and small - with people across the country and from all walks of life.
Chevrolet will surprise America through partners like Jimmy Kimmel Live!, Major League Baseball, Manchester United, NASCAR Driver of the No. 10 GoDaddy Chevrolet SS Danica Patrick, Spike Lee, Conde Nast, iHeartRadio, WhoSay and many, many more.
"Our new campaign shows that the quality, design and technology available today in Chevrolet's award-winning cars and crossovers really surprise people once they experience them," said Paul Edwards, U.S. vice president, Chevrolet marketing. "We are going to make it the #BestDayEver for thousands of people across the country with hundreds of events and surprises, big and small, as an unmistakable signal that something massive is happening at Chevrolet."
The surprises, which began this morning with the introduction of the all-new 2016 Chevrolet Malibu, will be streamed at ChevroletBestDayEver.com beginning at 3 p.m. EDT/noon PDT and on Twitter with the hashtag #BestDayEver.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value.www.chevrolet.com.
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