Gerry Weber International : to focus on core brands

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GERRY WEBER to focus on core brands

October 25, 2018

talkabout, the youngest label of GERRY WEBER International AG, the international fashion company headquartered in Halle/Westphalia (Germany), will be discontinued. As part of the current Performance Programme and the extensive transformation, the company will now focus on its core brands, GERRY WEBER, TAIFUN and SAMOON as well as HALLHUBER.

'In view of the economic challenges facing our company, we are pooling our forces and will focus on our core business to be successful in the long term. This is why we have decided to discontinue the youngest brand of the GERRY WEBER Group,' says Johannes Ehling, member of the Managing Board and CEO designate.

The talkabout employees have already been informed of this plan. Most of them will be integrated within the company. Johannes Ehling, member of the Managing Board and CEO designate, commented: 'We would like to thank the entire talkabout team, most importantly Product Manager Viktoria Simeoni, for the commitment they have shown during the market launch of the label. Although great progress has been achieved in the market and the team have done a great job, we are currently unable to further build up our youngest brand.'

The talkabout label was launched in June 2016. The brand was developed exclusively for wholesale customers and is positioned in a niche between Mainstream and Contemporary. Most recently, talkabout had about 170 customers in Germany, Austria, Switzerland and Benelux as well as in Budapest and Prague. The last collection will be delivered in February 2019.

GERRY WEBER's talkabout label was the first pure wholesale brand with a fully vertically integrated monthly collection and customised merchandise management for specialist retailers. It allowed the company to gain valuable experience, which will now benefit the core brands. Based on forward cover planning, the customised merchandise management system will be installed for the GERRY WEBER, TAIFUN and SAMOON brands starting next year.

'The new merchandise management system, which reflects the new monthly sales intervals, also responds to the changes in our markets and the strongly changing purchasing behaviour of our customers,' emphasised Johannes Ehling, member of the Managing Board and CEO designate.

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