Global Brands : (1) SHARE CONSOLIDATION (2) ADJUSTMENTS IN RELATION TO THE SHARE OPTIONS AND SHARE AWARDS

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

(1)SHARE CONSOLIDATION

(2)ADJUSTMENTS IN RELATION TO THE SHARE OPTIONS AND SHARE AWARDS

We refer to (1) the announcement of the Company dated 1 February 2019 and (2) the circular of the Company dated 14 February 2019 (the "Circular") in relation to, among other things, the Special Dividend and the Scrip Dividend Scheme and the Share Consolidation. Unless otherwise stated, capitalised terms used herein shall have the same meanings as defined in the Circular.

The Board announces that on Thursday, 4 April 2019, the issue and allotment of the Scrip Shares under the Scrip Dividend Scheme has been completed.

SHARE CONSOLIDATION

The Board is pleased to announce that all the conditions precedent to the Share Consolidation have been fulfilled as at the date of this announcement and the Share Consolidation will become effective on Tuesday, 9 April 2019. Please refer to the Circular for the details, including the trading arrangement of the Consolidated Shares and the exchange and replacement of share certificates in respect of the Share Consolidation. The Shareholders should note that upon the Share Consolidation becoming effective, the colour of the share certificates of the Company will be changed from green to blue.

ADJUSTMENTS TO THE NUMBER AND EXERCISE PRICE OF THE OUTSTANDING SHARE OPTIONS

As a result of the issue and allotment of Scrip Shares under the Scrip Dividend Scheme and the Share Consolidation and in accordance with the terms and conditions of the Share Option Scheme, Rule 17.03(13) of the Listing Rules and the supplementary guidance dated 5 September 2005 issued by the Stock Exchange (the "Supplementary Guidance"), the exercise price and the number of the outstanding share options granted under the Share Option Scheme will be adjusted in the following manner with effect from Tuesday,

9 April 2019, being the effective date of the Share Consolidation:

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Date of grant	Before adjustments		After adjustments
		Number of		Adjusted
		Existing		number of
		Shares	Adjusted	Consolidated
	Exercise	to be issued	exercise	Shares to be
	price	upon full	price	issued upon
	per	exercise of	per	full exercise
	Existing	the	Consolidated	of the
	Share	share options	Share	share options
	HK$		HK$
4 November 2014	1.70	83,815,363	14.97	9,516,222
28 May 2015	1.78	14,622,642	15.68	1,660,224

Save for the above adjustments, all other terms and conditions of the outstanding options granted under the Share Option Scheme remain unchanged.

ADJUSTMENTS TO THE NUMBER OF THE OUTSTANDING SHARE AWARDS

As at the effective date for the Share Consolidation, there are 60,425,665 outstanding Award Shares that have been granted under the Share Award Schemes.

As a result of the Share Consolidation and in accordance with the terms and conditions of the Share Award Schemes, the number of outstanding Award Shares that have been granted under the Share Award Schemes will be 6,042,566 Consolidated Shares with effect from Tuesday, 9 April 2019, being the effective date of the Share Consolidation.

Save for the above adjustments, all other terms and conditions of the Share Award Schemes remain unchanged.

By Order of the Board

Global Brands Group Holding Limited

William FUNG Kwok Lun

Chairman

Hong Kong, 4 April 2019

As at the date of this announcement, the Board comprises three Non-executive Directors, namely William Fung Kwok Lun (Chairman), Bruce Philip Rockowitz (Vice Chairman) and Hau Leung Lee, one Executive Director, namely Richard Nixon Darling (Chief Executive Officer) and five Independent Non-executive Directors, namely Paul Edward Selway-Swift, Stephen Harry Long, Allan Zeman, Audrey Wang Lo and Ann Marie Scichili.

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