Ale has emerged as the leading beer type on Twitter among beer industry influencers with 11% quarter-on-quarter (Q-o-Q) growth during the second half (H2) of 2019, according to GlobalData, a leading data and analytics company.
An analysis of GlobalData's Beer Influencer Platform, which tracks the beer industry experts and their discussions pertaining the emerging trends, insights and overviews, new fields of innovation and technology, and other popular areas on Twitter, revealed that 'Brown Ale' and 'White Ale' as most mentioned ale flavors in conversations during H2 2019.
Prashant Saxena, Influencer Expert at GlobalData, says: 'With a whole lot of possibilities for consumers and brewers to experiment with different styles in the craft brewing space and a further ability to innovate and improve, it is not surprising that ale and lager emerged as the most discussed beer types on Twitter among industry experts.
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In terms of intensity of conversations, ale is followed by lager with 25% share of discussions, led by the conversations around two popular flavors: Dreamland Lager and Amber Lager. Stout generated 24% of discussions while pilsner and pale ale generated 8% and 7% of discussions, respectively.
Josh Noel, Writer of beer and food at Chicago Tribune, was the top influencer on Twitter, followed by Jeremy Danner, Brand Ambassador for 4 Hands Brewing company, and Roger Protz, Founder at British Guild of Beer writers. The conversations from Josh Noel were largely focussed on brands innovating in the field of craft beer with low-calorie and flavored beers.
Among companies, Greene King, UK's largest pub retailer and brewer, emerged as the most mentioned company among ale conversations in H2 2019, followed by Deschutes Brewery and New Belgium Brewing Company.
Prashant concludes: 'With spreading Covid-19 outbreak and consumers increasingly preparing to practice 'social distancing' by staying at home, many on premise business like breweries will face sharp downturn in their sales while the off-premise beer sales may see a spike as people stock-up on supplies to self-isolate.'