Snacking product choices prior to COVID-19 were often shaped by the growing demand for the 'on-the-go' trend, which some have argued is now no longer applicable due to restricted movements and national lockdowns.
With self-isolation changing the dynamics of snacks for consumers, brands are on the look-out for new ways to meet personalised health consumer demands,
According to the GlobalData Coronavirus (COVID-19) Tracker for
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With these unique conditions spurring concerns over nutrition and over-existing lifestyle-related diseases like obesity and diabetes, Sachdeva said that plant-forward and nutrient-dense snacks that offer supplemented vitamins will remain much in demand. Brands are taking note of the changing consumer needs, Sachdeva noted, and are said to be replacing artificial flavours, colours, sweeteners and other preservatives with natural, plant-based and clean label items to realign their portfolios.
Manufacturers are said to be focussing more on online marketing, targeting, deals, and delivery and are aware that e-commerce should be the number-one priority for securing regular payments and deliveries. Along with e-commerce, brands are also considering subscription-based models to maintain steady sales during the pandemic, Sachdeva explained.
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