With their strategic partnership, the media group Tamedia and the Goldbach advertising marketing company intend to strengthen their position in the Swiss advertising market and at the same time expand their international business, especially in the neighbouring countries of Germany and Austria. Jointly, the two companies - along with the out-of-home provider Neo Advertising, in which Tamedia holds a majority interest - will be able to offer their customers high-circulation advertising on all channels.
The existing management will continue to run the Goldbach Group independently at its current headquarters in Küsnacht (CH). CEO Michi Frank will join the Management Board of Tamedia as an additional member. He, too, is pleased with the positive response from COMCO: 'Together with Tamedia we will be able to further pursue our growth strategy and be in an even better position to meet the needs of our customers and partners.'
In view of the deferred completion of the takeover due to the in-depth review by the COMCO, a second trading line was opened in May for the Goldbach shares that had been tendered as part of the public tender offer. This second trading line will remain open until three trading days before the completion of the takeover.
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Goldbach Group AG published this content on 16 August 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 16 August 2018 05:20:04 UTC