GoPro : Wins Shorty Award for Instagram Presence GoPro Wins Shorty Award for Instagram Presence
April 18, 2018 at 01:17 am EDT
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Someone call Chili Palmer, because we got Shorty.
Nothing like a vague 90's movie reference to reinforce GoPro's astute marketing chops in the contemporary social media landscape, ya?
We won a Shorty Award, and there was a funny-ish movie back in the 90s called Get Shorty; ipso facto, we got Shorty, just like the main character played by John Travolta did back in '94.
Travolta references aside, the Shorty Awards honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Instagram, Snapchat, Musically and more. The Shorty Awards were the first awards to honor social media and remains the most prominent award show of its kind, engaging an online audience of millions and culminating in a blockbuster ceremony in New York City...and yes, we were there.
GoPro's Mike Maholias, Katie Marylander and Katie Babineau clean up nice.
GoPro snagged the Shorty for overall Instagram presence, and we are ecstatic!
As the world's most versatile camera, storytelling through a unique point-of-view is at the heart of GoPro. Every day we inspire, educate and stoke out our community of over 14.8M on Instagram with aspirational and inspirational content. In turn, we are constantly inspired by the millions of GoPro users out there creating and sharing their life experiences.
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GoPro Inc. published this content on 17 April 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 18 April 2018 05:16:07 UTC
GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including its cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, HERO9 Black, and MAX cameras. HERO12 Black is a waterproof camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, audio, live streaming, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases.