August 9, 2018

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager,

Investor Relations Division

Tel: +81-(3) 6441-9033

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc.

and Yomiko Advertising Inc. July 2018

Monthly billings of the company's three main advertising agencies (non-consolidated), all of which are subsidiaries of the company, were as follows;

(1) Billings by Type of Service for July 2018 (Single month)

(Millions of yen)

July

FY2016

FY2017

FY2018

YoY comparisons

FY2018

Results

Change

(%)

Share (%)

H a k u h

o d

o

Newspapers

3,242

2,453

2,210

-243

-9.9%

4.1%

Magazines

949

667

658

-9

-1.3%

1.2%

Radio

647

635

605

-30

-4.7%

1.1%

Television

25,557

25,352

25,089

-263

-1.0%

46.0%

Subtotal

30,397

29,109

28,564

-545

-1.9%

52.4%

Internet media

4,753

5,326

5,815

489

9.2%

10.7%

Outdoor media

1,730

1,615

1,669

54

3.3%

3.1%

Creative

6,699

7,809

7,216

-593

-7.6%

13.2%

Marketing/Promotion

9,532

10,604

10,378

-226

-2.1%

19.0%

Others

608

990

866

-124

-12.5%

1.6%

Subtotal

23,323

26,347

25,946

-401

-1.5%

47.6%

Total

53,721

55,456

54,511

-945

-1.7%

100.0%

D a i k

o

Newspapers

1,302

1,009

840

-169

-16.7%

8.3%

Magazines

106

135

68

-67

-49.6%

0.7%

Radio

173

187

157

-30

-16.0%

1.6%

Television

4,748

5,159

4,510

-649

-12.6%

44.6%

Subtotal

6,331

6,491

5,576

-915

-14.1%

55.2%

Internet media

467

487

552

65

13.3%

5.5%

Outdoor media

835

661

843

182

27.5%

8.3%

Creative

840

798

1,094

296

37.1%

10.8%

Marketing/Promotion

1,415

1,923

1,897

-26

-1.4%

18.8%

Others

344

110

147

37

33.6%

1.5%

Subtotal

3,903

3,981

4,535

554

13.9%

44.8%

Total

10,235

10,473

10,112

-361

-3.4%

100.0%

Y

o m i k

o

Newspapers

759

356

267

-89

-25.0%

4.9%

Magazines

62

61

111

50

82.0%

2.0%

Radio

162

121

113

-8

-6.6%

2.1%

Television

2,196

2,070

1,755

-315

-15.2%

32.0%

Subtotal

3,180

2,610

2,247

-363

-13.9%

41.0%

Internet media

302

219

270

51

23.3%

4.9%

Outdoor media

264

332

245

-87

-26.2%

4.5%

Creative

565

688

664

-24

-3.5%

12.1%

Marketing/Promotion

1,506

1,446

1,899

453

31.3%

34.7%

Others

98

196

152

-44

-22.4%

2.8%

Subtotal

2,737

2,884

3,231

347

12.0%

59.0%

Total

5,917

5,494

5,479

-15

-0.3%

100.0%

(2)Billings by Type of Service for July 2018 (Cumulative)

(Millions of yen)

July(Cumulative)

FY2016

FY2017

FY2018

YoY comparisons

FY2018

Results

Change

(%)

Share (%)

H a k u h

o d

o

Newspapers

11,698

10,160

8,386

-1,774

-17.5%

3.8%

Magazines

4,215

3,591

2,850

-741

-20.6%

1.3%

Radio

2,628

2,477

2,187

-290

-11.7%

1.0%

Television

100,354

100,994

100,994

0

0.0%

45.2%

Subtotal

118,897

117,224

114,418

-2,806

-2.4%

51.2%

Internet media

18,759

21,863

25,607

3,744

17.1%

11.5%

Outdoor media

7,076

7,919

6,853

-1,066

-13.5%

3.1%

Creative

27,572

30,505

30,384

-121

-0.4%

13.6%

Marketing/Promotion

36,321

41,541

42,530

989

2.4%

19.0%

Others

2,783

3,421

3,580

159

4.6%

1.6%

Subtotal

92,513

105,251

108,956

3,705

3.5%

48.8%

Total

211,411

222,475

223,374

899

0.4%

100.0%

D a i k

o

Newspapers

4,399

4,318

3,548

-770

-17.8%

9.1%

Magazines

433

450

350

-100

-22.2%

0.9%

Radio

753

767

673

-94

-12.3%

1.7%

Television

17,661

19,864

17,813

-2,051

-10.3%

45.5%

Subtotal

23,249

25,400

22,386

-3,014

-11.9%

57.2%

Internet media

1,708

2,200

2,497

297

13.5%

6.4%

Outdoor media

2,930

2,889

3,066

177

6.1%

7.8%

Creative

2,856

3,425

3,563

138

4.0%

9.1%

Marketing/Promotion

6,616

6,484

7,118

634

9.8%

18.2%

Others

671

461

476

15

3.3%

1.2%

Subtotal

14,783

15,463

16,722

1,259

8.1%

42.8%

Total

38,033

40,864

39,109

-1,755

-4.3%

100.0%

Y

o m i k

o

Newspapers

2,088

1,490

1,479

-11

-0.7%

7.1%

Magazines

356

278

536

258

92.8%

2.6%

Radio

513

379

338

-41

-10.8%

1.6%

Television

8,024

8,240

6,953

-1,287

-15.6%

33.5%

Subtotal

10,984

10,388

9,307

-1,081

-10.4%

44.8%

Internet media

979

1,114

1,461

347

31.1%

7.0%

Outdoor media

958

887

996

109

12.3%

4.8%

Creative

2,670

2,453

2,547

94

3.8%

12.3%

Marketing/Promotion

6,038

5,556

5,647

91

1.6%

27.2%

Others

481

832

814

-18

-2.2%

3.9%

Subtotal

11,128

10,844

11,467

623

5.7%

55.2%

Total

22,112

21,233

20,775

-458

-2.2%

100.0%

(2)Major Changes (Largest Increases and Decreases) for July 2018

July

Cumulative

Major Changed

Major Changed

Largest Increases

Largest Decreases

Largest Increases

Largest Decreases

Hakuhodo

Finance/Insurance

Automobiles/Related products

Restaurant/Services

Automobiles/Related products

Real estate/Housing facilities

Games/Sporting goods/Hobby supplies

Transportation/Leisure

Apparel/Accessories

Pharmaceuticals/Medical supplies

Home electric appliances/AV equipment

Finance/Insurance

Games/Sporting goods/Hobby supplies

Daiko

Beverages/Cigarettes/Luxury foods

Classified advertising/Other

Finance/Insurance

Classified advertising/Other

Information/Communications

Transportation/Leisure

Foodstuffs

Restaurant/Services

Foodstuffs

Cosmetics/Toiletries

Information/Communications

Distribution/Retailing

Yomiko

Energy/Material/Machinery

Transportation/Leisure

Beverages/Cigarettes/Luxury foods

Real estate/Housing facilities

Distribution/Retailing

Automobiles/Related products

Energy/Material/Machinery

Automobiles/Related products

Beverages/Cigarettes/Luxury foods

Games/Sporting goods/Hobby supplies

Distribution/Retailing

Foodstuffs

For each set of figures, the total may not match the sum because figures are rounded down to the nearest million yen.

Billings include the following advertising services.

"Newspapers","Magazines","Radio" and"Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related.

"Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating and producing advertisements for the Internet and cell phones are included in"Creative". "Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management. "Others" includes transactions concerned with sports, entertainment and other similar content.

Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these figures and the company's Consolidated Financial Results.

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Hakuhodo DY Holdings Inc. published this content on 09 August 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 09 August 2018 06:34:02 UTC