HAKUHODO DY INCORPORATED : Monthly Sales May 2018

June 11, 2018

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager,

Investor Relations Division

Tel: [phone]

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc.

and Yomiko Advertising Inc. May 2018

Monthly billings of the company's three main advertising agencies (non-consolidated), all of which are subsidiaries of the company, were as follows;

(1) Billings by Type of Service for May 2018 (Single month)

(Millions of yen)

May
FY2016	FY2017	FY2018	YoY comparisons		FY2018
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	2,746	2,188	1,821	-367	-16.8%	3.5%
	Magazines	854	896	692	-204	-22.8%	1.3%
	Radio	674	700	578	-122	-17.4%	1.1%
	Television	24,238	23,498	23,433	-65	-0.3%	45.4%
	Subtotal	28,514	27,284	26,525	-759	-2.8%	51.4%
	Internet media	3,800	4,601	5,487	886	19.3%	10.6%
	Outdoor media	1,697	1,892	1,652	-240	-12.7%	3.2%
	Creative	6,296	6,997	7,177	180	2.6%	13.9%
	Marketing/Promotion	9,550	10,241	10,176	-65	-0.6%	19.7%
	Others	656	591	571	-20	-3.4%	1.1%
	Subtotal	22,001	24,322	25,065	743	3.1%	48.6%
	Total	50,515	51,607	51,590	-17	0.0%	100.0%
D a i k o	Newspapers	977	1,022	864	-158	-15.5%	9.7%
	Magazines	64	67	68	1	1.5%	0.8%
	Radio	194	197	162	-35	-17.8%	1.8%
	Television	4,208	4,983	4,045	-938	-18.8%	45.5%
	Subtotal	5,445	6,271	5,140	-1,131	-18.0%	57.8%
	Internet media	303	514	651	137	26.7%	7.3%
	Outdoor media	576	613	711	98	16.0%	8.0%
	Creative	676	821	658	-163	-19.9%	7.4%
	Marketing/Promotion	1,519	1,339	1,632	293	21.9%	18.4%
	Others	95	86	94	8	9.3%	1.1%
	Subtotal	3,172	3,374	3,747	373	11.1%	42.2%
	Total	8,617	9,646	8,887	-759	-7.9%	100.0%
Y o m i k o	Newspapers	342	309	431	122	39.5%	9.2%
	Magazines	56	36	180	144	400.0%	3.8%
	Radio	120	87	81	-6	-6.9%	1.7%
	Television	2,010	2,143	1,670	-473	-22.1%	35.5%
	Subtotal	2,528	2,577	2,364	-213	-8.3%	50.3%
	Internet media	197	210	298	88	41.9%	6.3%
	Outdoor media	178	171	187	16	9.4%	4.0%
	Creative	499	590	494	-96	-16.3%	10.5%
	Marketing/Promotion	1,592	1,292	1,177	-115	-8.9%	25.0%
	Others	69	142	182	40	28.2%	3.9%
	Subtotal	2,537	2,406	2,339	-67	-2.8%	49.7%
	Total	5,066	4,983	4,703	-280	-5.6%	100.0%

（２）Billings by Type of Service for May 2018 （Cumulative）

(Millions of yen)

May（Cumulative）
FY2016	FY2017	FY2018	YoY comparisons		FY2018
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	5,396	4,828	4,019	-809	-16.8%	3.6%
	Magazines	2,142	1,919	1,407	-512	-26.7%	1.3%
	Radio	1,270	1,285	1,083	-202	-15.7%	1.0%
	Television	49,353	50,030	50,226	196	0.4%	45.4%
	Subtotal	58,163	58,064	56,736	-1,328	-2.3%	51.3%
	Internet media	9,587	11,289	13,811	2,522	22.3%	12.5%
	Outdoor media	3,543	4,220	3,480	-740	-17.5%	3.1%
	Creative	13,029	14,111	15,001	890	6.3%	13.6%
	Marketing/Promotion	16,792	18,566	19,597	1,031	5.6%	17.7%
	Others	1,867	1,771	1,972	201	11.3%	1.8%
	Subtotal	44,821	49,959	53,863	3,904	7.8%	48.7%
	Total	102,984	108,023	110,599	2,576	2.4%	100.0%
D a i k o	Newspapers	2,029	2,179	1,734	-445	-20.4%	9.2%
	Magazines	227	204	194	-10	-4.9%	1.0%
	Radio	401	393	360	-33	-8.4%	1.9%
	Television	8,408	9,653	8,780	-873	-9.0%	46.7%
	Subtotal	11,067	12,431	11,069	-1,362	-11.0%	58.9%
	Internet media	790	1,121	1,397	276	24.6%	7.4%
	Outdoor media	1,326	1,316	1,488	172	13.1%	7.9%
	Creative	1,238	1,527	1,567	40	2.6%	8.3%
	Marketing/Promotion	3,088	2,705	3,036	331	12.2%	16.2%
	Others	206	216	235	19	8.8%	1.3%
	Subtotal	6,651	6,887	7,725	838	12.2%	41.1%
	Total	17,718	19,318	18,794	-524	-2.7%	100.0%
Y o m i k o	Newspapers	746	694	814	120	17.3%	7.9%
	Magazines	160	100	264	164	164.0%	2.6%
	Radio	232	165	144	-21	-12.7%	1.4%
	Television	3,716	4,171	3,473	-698	-16.7%	33.5%
	Subtotal	4,857	5,131	4,696	-435	-8.5%	45.3%
	Internet media	398	656	901	245	37.3%	8.7%
	Outdoor media	383	384	530	146	38.0%	5.1%
	Creative	1,395	1,151	1,371	220	19.1%	13.2%
	Marketing/Promotion	2,928	2,609	2,376	-233	-8.9%	22.9%
	Others	296	398	491	93	23.4%	4.7%
	Subtotal	5,401	5,201	5,670	469	9.0%	54.7%
	Total	10,259	10,333	10,367	34	0.3%	100.0%

（２）Major Changes (Largest Increases and Decreases) for May 2018

May		Cumulative
Major Changed		Major Changed
Largest Increases	Largest Decreases	Largest Increases	Largest Decreases
Hakuhodo	Restaurant/Services	Automobiles/Related products	Beverages/Cigarettes/Luxury foods	Automobiles/Related products
	Transportation/Leisure	Information/Communications	Transportation/Leisure	Apparel/Accessories
	Beverages/Cigarettes/Luxury foods	Pharmaceuticals/Medical supplies	Restaurant/Services	Energy/Material/Machinery
Daiko	Finance/Insurance	Classified advertising/Other	Finance/Insurance	Classified advertising/Other
	Household products	Beverages/Cigarettes/Luxury foods	Foodstuffs	Beverages/Cigarettes/Luxury foods
	Games/Sporting goods/Hobby supplies	Distribution/Retailing	Information/Communications	Pharmaceuticals/Medical supplies
Yomiko	Beverages/Cigarettes/Luxury foods	Automobiles/Related products	Beverages/Cigarettes/Luxury foods	Automobiles/Related products
	Energy/Material/Machinery	Foodstuffs	Energy/Material/Machinery	Real estate/Housing facilities
	Distribution/Retailing	Real estate/Housing facilities	Distribution/Retailing	Foodstuffs

※

For each set of figures, the total may not match the sum because figures are rounded down to the nearest million yen.

※

Billings include the following advertising services.

"Newspapers","Magazines","Radio" and"Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related.

"Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating and producing advertisements for the Internet and cell phones are included in"Creative". "Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management. "Others" includes transactions concerned with sports, entertainment and other similar content.

※

Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these figures and the company's Consolidated Financial Results.