HAKUHODO DY INCORPORATED : Monthly Sales November 2018

December 11, 2018

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager,

Investor Relations Division

Tel: [phone]

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc.

and Yomiko Advertising Inc. November 2018

Monthly billings of the company's three main advertising agencies (non-consolidated), all of which are subsidiaries of the company, were as follows;

(1) Billings by Type of Service for November 2018 (Single month)

(Millions of yen)

November
FY2016	FY2017	FY2018	YoY comparisons		FY2018
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	3,084	2,579	2,436	-143	-5.5%	3.8%
	Magazines	1,550	1,420	1,105	-315	-22.2%	1.7%
	Radio	593	581	599	18	3.1%	0.9%
	Television	28,648	26,857	28,646	1,789	6.7%	44.2%
	Subtotal	33,876	31,439	32,788	1,349	4.3%	50.6%
	Internet media	5,433	6,295	6,696	401	6.4%	10.3%
	Outdoor media	1,567	1,593	1,689	96	6.0%	2.6%
	Creative	8,132	7,219	8,554	1,335	18.5%	13.2%
	Marketing/Promotion	10,251	13,461	13,821	360	2.7%	21.3%
	Others	455	982	1,195	213	21.7%	1.8%
	Subtotal	25,841	29,551	31,957	2,406	8.1%	49.4%
	Total	59,718	60,991	64,745	3,754	6.2%	100.0%
D a i k o	Newspapers	1,175	1,215	1,014	-201	-16.5%	10.6%
	Magazines	148	126	85	-41	-32.5%	0.9%
	Radio	203	190	147	-43	-22.6%	1.5%
	Television	4,658	4,959	4,611	-348	-7.0%	47.9%
	Subtotal	6,185	6,491	5,859	-632	-9.7%	60.9%
	Internet media	514	461	539	78	16.9%	5.6%
	Outdoor media	629	553	624	71	12.8%	6.5%
	Creative	874	818	876	58	7.1%	9.1%
	Marketing/Promotion	1,613	1,618	1,598	-20	-1.2%	16.6%
	Others	139	100	119	19	19.0%	1.2%
	Subtotal	3,771	3,553	3,758	205	5.8%	39.1%
	Total	9,956	10,044	9,617	-427	-4.3%	100.0%
Y o m i k o	Newspapers	594	448	289	-159	-35.5%	5.3%
	Magazines	90	91	84	-7	-7.7%	1.6%
	Radio	134	86	116	30	34.9%	2.1%
	Television	1,949	1,797	1,839	42	2.3%	33.6%
	Subtotal	2,767	2,423	2,330	-93	-3.8%	42.6%
	Internet media	190	353	255	-98	-27.8%	4.7%
	Outdoor media	241	204	287	83	40.7%	5.3%
	Creative	484	344	482	138	40.1%	8.8%
	Marketing/Promotion	1,627	1,816	1,757	-59	-3.2%	32.1%
	Others	102	157	354	197	125.5%	6.5%
	Subtotal	2,646	2,875	3,138	263	9.1%	57.4%
	Total	5,414	5,299	5,469	170	3.2%	100.0%

（２）Billings by Type of Service for November 2018 （Cumulative）

(Millions of yen)

November （Cumulative）
FY2016	FY2017	FY2018	YoY comparisons		FY2018
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	22,904	20,236	17,767	-2,469	-12.2%	3.8%
	Magazines	9,567	8,612	6,918	-1,694	-19.7%	1.5%
	Radio	5,151	4,822	4,512	-310	-6.4%	1.0%
	Television	201,861	198,688	203,062	4,374	2.2%	44.0%
	Subtotal	239,485	232,360	232,260	-100	0.0%	50.3%
	Internet media	39,791	44,942	51,350	6,408	14.3%	11.1%
	Outdoor media	13,236	14,423	13,176	-1,247	-8.6%	2.9%
	Creative	57,832	61,332	64,583	3,251	5.3%	14.0%
	Marketing/Promotion	80,274	91,120	92,475	1,355	1.5%	20.0%
	Others	5,601	7,303	7,678	375	5.1%	1.7%
	Subtotal	196,736	219,122	229,264	10,142	4.6%	49.7%
	Total	436,221	451,482	461,525	10,043	2.2%	100.0%
D a i k o	Newspapers	8,719	9,361	7,152	-2,209	-23.6%	9.5%
	Magazines	977	1,031	850	-181	-17.6%	1.1%
	Radio	1,480	1,519	1,264	-255	-16.8%	1.7%
	Television	36,422	39,348	35,013	-4,335	-11.0%	46.3%
	Subtotal	47,599	51,260	44,280	-6,980	-13.6%	58.5%
	Internet media	3,522	4,191	4,768	577	13.8%	6.3%
	Outdoor media	5,333	5,613	5,164	-449	-8.0%	6.8%
	Creative	6,613	7,083	7,384	301	4.2%	9.8%
	Marketing/Promotion	13,728	13,429	13,070	-359	-2.7%	17.3%
	Others	1,471	1,118	989	-129	-11.5%	1.3%
	Subtotal	30,668	31,436	31,377	-59	-0.2%	41.5%
	Total	78,268	82,697	75,658	-7,039	-8.5%	100.0%
Y o m i k o	Newspapers	3,987	3,109	2,835	-274	-8.8%	6.4%
	Magazines	661	717	884	167	23.3%	2.0%
	Radio	1,024	750	749	-1	-0.1%	1.7%
	Television	15,715	16,023	14,927	-1,096	-6.8%	33.7%
	Subtotal	21,389	20,600	19,397	-1,203	-5.8%	43.8%
	Internet media	1,981	2,484	2,808	324	13.0%	6.3%
	Outdoor media	1,994	1,674	2,106	432	25.8%	4.8%
	Creative	5,067	4,692	4,774	82	1.7%	10.8%
	Marketing/Promotion	14,017	13,537	13,229	-308	-2.3%	29.9%
	Others	1,030	1,631	1,949	318	19.5%	4.4%
	Subtotal	24,091	24,020	24,869	849	3.5%	56.2%
	Total	45,480	44,620	44,266	-354	-0.8%	100.0%

（２）Major Changes (Largest Increases and Decreases) for November 2018

November		Cumulative
Major Changed		Major Changed
Largest Increases	Largest Decreases	Largest Increases	Largest Decreases
Hakuhodo	Distribution/Retailing	Automobiles/Related products	Restaurant/Services	Automobiles/Related products
	Transportation/Leisure	Beverages/Cigarettes/Luxury foods	Information/Communications	Games/Sporting goods/Hobby supplies
	Home electric appliances/AV equipment	Cosmetics/Toiletries	Finance/Insurance	Apparel/Accessories
Daiko	Finance/Insurance	Foodstuffs	Finance/Insurance	Classified advertising/Other
	Beverages/Cigarettes/Luxury foods	Home electric appliances/AV equipment	Information/Communications	Beverages/Cigarettes/Luxury foods
	Games/Sporting goods/Hobby supplies	Household products	Games/Sporting goods/Hobby supplies	Government/Organizations
Yomiko	Real estate/Housing facilities	Automobiles/Related products	Beverages/Cigarettes/Luxury foods	Automobiles/Related products
	Distribution/Retailing	Foodstuffs	Energy/Material/Machinery	Foodstuffs
	Pharmaceuticals/Medical supplies	Education/Medical services/Religion	Distribution/Retailing	Transportation/Leisure

※

For each set of figures, the total may not match the sum because figures are rounded down to the nearest million yen.

※

Billings include the following advertising services.

"Newspapers","Magazines","Radio" and"Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related.

"Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating and producing advertisements for the Internet and cell phones are included in"Creative". "Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management. "Others" includes transactions concerned with sports, entertainment and other similar content.

※

Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these figures and the company's Consolidated Financial Results.