DIGITAL marketing firm Unlimited Group yesterday unveiled a new strategic alliance with international agencies, in a bid to provide a global offering for its clients.
UK-based Unlimited has signed an alliance with German ad giant Serviceplan and Japanese firm Hakuhodo to build joint teams offering a presence in all major markets.
The alliance will allow the three companies to pitch for business as a single unit while continuing to serve existing local clients, Unlimited said.
Unlimited operates seven agencies, including digital ad company TMW Unlimited and PR firm Nelson Bostock.
Serviceplan is Europe's largest independent network, with over 4,000 employees worldwide, while Hakuhodo employs 10,000 people in 20 countries and regions across Asia.
Unlimited said the three firms have already begun work on a pan-European pitch for this quarter.
(c) 2019 City A.M., source Newspaper