Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Nasdaq  >  Hasbro    HAS

HASBRO (HAS)
My previous session
Most popular
  Report  
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsofficial PublicationsSector newsTweets

Hasbro : Toymaker Lego wins Chinese copyright case against brick imitators

share with twitter share with LinkedIn share with facebook
share via e-mail
0
12/07/2017 | 10:59am CEST
Sets of Lego bricks are seen at a toy store in Bonn

COPENHAGEN (Reuters) - Lego has won a landmark case in China against two companies that manufactured and sold toys almost identical to its LEGO Friends range but branded Bela, the Danish toymaker said.

It is the first time that Lego has succeeded in a copyright competition case in China, where copies of its colourful bricks and figures have been a recurrent problem as it seeks to gain share in the $31 billion (£23.1 billion) toys and games market.

Earlier this year, the Beijing Higher Court passed a ruling that recognised the Lego logo and name in Chinese as 'well-known' trademarks in China, putting the toymaker in a better position to act against infringement of its trademarks.

The China Shantou Intermediate People's Court had ruled that "certain Bela products infringed upon the copyrights of the Lego Group and that manufacturing and selling of those products constituted acts of unfair competition", Lego said in a statement on Thursday.

The court also decided that Lego is protected under Chinese "anti-unfair competition law" for "the distinctive and unique appearance of certain decorative aspects of its packaging across particular product lines (in this case, LEGO Friends)"

Capturing the imaginations of Chinese children with its bricks is key to reviving growth for the unlisted company after disappointing revenues in its core U.S. and European markets has brought an end to a decade-long sales boom.

Lego, whose name is derived from the Danish "leg godt" meaning "play well", is competing with Barbie maker Mattel Inc and Hasbro, the firm behind My Little Pony, for a slice of the Chinese market.

The case was filed against two Chinese companies, which had been manufacturing and selling Bela products that were almost identical to Lego's. They will now have to stop copying Lego's packaging and logos, it said.

"We think this is very important for the continued development of a favourable business environment for all companies operating in the Chinese market," Lego's vice president of legal affairs, Peter Thorslund Kjaer said.

(Reporting by Stine Jacobsen; editing by Alexander Smith)

Stocks treated in this article : Hasbro, Mattel, Inc.
Stocks mentioned in the article
ChangeLast1st jan.
HASBRO 0.12% 97.94 Delayed Quote.7.76%
MATTEL 1.02% 15.88 Delayed Quote.2.21%
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on HASBRO
08/06HASBRO INC : Change in Directors or Principal Officers, Financial Statements and..
AQ
08/06HASBRO : Summary ToggleHasbro Extends Employment Agreement for Chairman and CEO,..
PU
08/06HASBRO : Extends Employment Agreement for Chairman and CEO, Brian Goldner; Promo..
BU
08/01HASBRO : Management's Discussion and Analysis of Financial Condition and Results..
AQ
08/01HASBRO : Summary ToggleHasbro Announces Quarterly Cash Dividend on Common Shares
PU
08/01HASBRO : Announces Quarterly Cash Dividend on Common Shares
BU
07/31HASBRO : Report
CO
07/31HASBRO : Ex-dividend day for
FA
07/30FREE POST EARNINGS RESEARCH REPORT : Hasbro Reported Better Than Expected Result..
AC
07/29Correction to Employer Hiring Article
DJ
More news
News from SeekingAlpha
04:56aBest And Worst Performing S&P 500 Stocks On Earnings 
04:31aHigher prices add to labor inflation pressure 
08/13Consumer Edge Research initiates coverage on toy stocks 
08/11Colombia - Major Current Problems And Very High Future Potential For Toy Manu.. 
08/04MATTEL : Outlook Still Cloudy But Likely Priced In 
Financials ($)
Sales 2018 4 944 M
EBIT 2018 757 M
Net income 2018 524 M
Debt 2018 459 M
Yield 2018 2,56%
P/E ratio 2018 22,84
P/E ratio 2019 18,34
EV / Sales 2018 2,60x
EV / Sales 2019 2,41x
Capitalization 12 417 M
Chart HASBRO
Duration : Period :
Hasbro Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends HASBRO
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 15
Average target price 108 $
Spread / Average Target 9,9%
EPS Revisions
Managers
NameTitle
Brian D. Goldner Chairman & Chief Executive Officer
John A. Frascotti President, Chief Operating Officer & Director
Deborah M. Thomas Chief Financial Officer & Executive VP
Alan G. Hassenfeld Independent Director
Edward M. Philip Lead Independent Director
Sector and Competitors
1st jan.Capitalization (M$)
HASBRO7.76%12 417
TAKE-TWO INTERACTIVE SOFTWARE16.69%14 661
UBISOFT ENTERTAINMENT47.83%12 193
BANDAI NAMCO HOLDINGS INC5.39%8 020
MATTEL2.21%5 410
CD PROJEKT SA115.56%5 173