Honda Motor : Announce Next Steps Towards Electrification of European Business

Honda made several announcements today at 2019 Frankfurt motor show, giving more detail than ever before on its 'Electric Vision' strategy for Europe.

Honda's 'Electric Vision' strategy commits the company to electrify 100% of its European automobile sales by 2025. The first step in this plan was the launch of CR-V Hybrid, followed by the unveil of the Honda e Prototype at Geneva motor show earlier this year. Following a summer of appearances throughout the region, Honda unveiled the final mass production Honda e for the first time at Frankfurt.

Katsushi Inoue, Chief Operating Officer and President, Honda Motor Europe, said, 'Today, we take the next step towards our Electric Vision with the world premiere of the Honda e…A unique electric vehicle that only Honda could develop - a vehicle with outstanding dynamic performance and new levels of connectivity.'

While Honda e made its first public appearance, Honda Motor Europe Senior Vice President, Tom Gardner took the opportunity to confirm details of the brand's next key launch, 'In 2020, Honda will launch the next generation Jazz and today, we can confirm that this model will be introduced into Europe with hybrid technology as the sole powertrain option.'.

But the story didn't end with just automobiles. At Geneva Motor Show, Honda confirmed its intention to enter the energy business with a range of charging and energy management solutions. Here at Frankfurt, the brand showed how its technology could be used to support vehicle charging not only for users who have off-street parking, but also those who live in built up urban areas who only park on-street.