HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

DGAP Voting Rights Announcement: HUGO BOSS AG HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution 28.01.2020 / 17:50 Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. Notification of Major Holdings 1. Details of issuer Name: HUGO BOSS AG Street: Dieselstraße 12 Postal code: 72555 City: Metzingen Germany Legal Entity Identifier (LEI): 529900LFVU534EBRXD13 2. Reason for notification X Acquisition/disposal of shares with voting rights X Acquisition/disposal of instruments   Change of breakdown of voting rights   Other reason: 3. Details of person subject to the notification obligation Legal entity: UBS Group AG City of registered office, country: Zurich, Switzerland 4. Names of shareholder(s) holding directly 3% or more voting rights, if different from 3. 5. Date on which threshold was crossed or reached: 22 Jan 2020 6. Total positions   % of voting rights attached to shares (total of 7.a.) % of voting rights through instruments (total of 7.b.1 + 7.b.2) Total of both in % (7.a. + 7.b.) Total number of voting rights pursuant to Sec. 41 WpHG New 3.91 % 4.63 % 8.54 % 70400000 Previous notification 2.85 % 0.18 % 3.02 % / 7. Details on total positions a. Voting rights attached to shares (Sec. 33, 34 WpHG) ISIN Absolute In %   Direct (Sec. 33 WpHG) Indirect (Sec. 34 WpHG) Direct (Sec. 33 WpHG) Indirect (Sec. 34 WpHG) DE000A1PHFF7 2749616 % 3.91 % Total 2749616 3.91 % b.1. Instruments according to Sec. 38 (1) no. 1 WpHG Type of instrument Expiration or maturity date Exercise or conversion period Voting rights absolute Voting rights in % Right to recall of lent shares At any time 122608 0.17 % Right of use over shares At any time 1643 0.002 % Long Call Option 20/03/2020-17/12/2021 708231 1.01 % Long Call Option 07/12/2021-27/01/2022 1200000 1.70 %     Total 2032482 2.89 % b.2. Instruments according to Sec. 38 (1) no. 2 WpHG Type of instrument Expiration or maturity date Exercise or conversion period Cash or physical settlement Voting rights absolute Voting rights in % Short put option 20/03/2020-17/12/2021 Physical 1093131 1.55 % Long Call Option 23/01/2020-16/12/2022 Cash 74610 0.11 % Short put option 19/06/2020-16/12/2022 Cash 60032 0.09 % Short put option 07/12/2021-27/01/2022 Physical 1200000 1.70 %       Total 2427773 3.45 % 8. Information in relation to the person subject to the notification obligation   Person subject to the notification obligation is not controlled nor does it control any other undertaking(s) that directly or indirectly hold(s) an interest in the (underlying) issuer (1.). X Full chain of controlled undertakings starting with the ultimate controlling natural person or legal entity: Name % of voting rights (if at least 3% or more) % of voting rights through instruments (if at least 5% or more) Total of both (if at least 5% or more) UBS Group AG % % % UBS AG % % 6.86 %   UBS Group AG % % % UBS AG % % 6.86 % UBS Switzerland AG % % %   UBS Group AG % % % UBS AG % % 6.86 % UBS Americas Holding LLC % % % UBS Americas Inc. % % % UBS Asset Management Trust Company % % %   UBS Group AG % % % UBS AG % % 6.86 % UBS Asset Management AG % % % UBS Asset Management Holding (No. 2) Ltd % % % UBS Asset Management Holding Ltd % % % UBS Asset Management (UK) Limited % % %   UBS Group AG % % % UBS AG % % 6.86 % UBS Asset Management AG % % % UBS Asset Management Holding (No. 2) Ltd % % % UBS Asset Management Holding Ltd % % % UBS Asset Management Life Ltd % % %   UBS Group AG % % % UBS AG % % 6.86 % UBS Asset Management AG % % % UBS Asset Management (Singapore) Ltd % % %   UBS Group AG % % % UBS AG % % 6.86 % UBS Asset Management AG % % % UBS Fund Management (Luxembourg) SA % % %   UBS Group AG % % % UBS AG % % 6.86 % UBS Asset Management AG % % % UBS Asset Management Switzerland AG % % % UBS Fund Management (Switzerland) AG % % %   UBS Group AG % % % UBS AG % % 6.86 % UBS Americas Holding LLC % % % UBS Americas Inc. % % % UBS Asset Management (Americas) Inc. % % %   UBS Group AG % % % UBS AG % % 6.86 % UBS Asset Management AG % % % UBS Asset Management Switzerland AG % % %   UBS Group AG % % % UBS AG % % 6.86 % UBS Europe SE % % % UBS Gestion S.G.I.I.C., SA % % %   UBS Group AG % % % UBS AG % % 6.86 % UBS Europe SE % % %   UBS Group AG % % % UBS AG % % 6.86 % UBS (Jersey) Limited % % % UBS Trustees (Jersey) Ltd % % %   9. In case of proxy voting according to Sec. 34 para. 3 WpHG (only in case of attribution of voting rights in accordance with Sec. 34 para. 1 sent. 1 No. 6 WpHG) Date of general meeting: Holding total positions after general meeting (6.) after annual general meeting: Proportion of voting rights Proportion of instruments Total of both % % % 10. Other explanatory remarks: a) Holding in Trading Book increasing above 5% and, therefore, no longer being exempt from reporting. b) UBS has entered into a collar transaction. Therefore the positions under section 7b have not been aggregated as far as these refer to the collar transaction.   Date 27 Jan 2020 28.01.2020 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de

Language:	English
Company:	HUGO BOSS AG
	Dieselstraße 12
	72555 Metzingen
	Germany
Internet:	www.hugoboss.com

End of News	DGAP News Service

962543  28.01.2020