Our Management's Discussion and Analysis contains not only statements that are historical facts, but also statements that are forward-looking (within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934). Forward-looking statements are, by their very nature, uncertain and risky. These risks and uncertainties include international, national and local general economic and market conditions; demographic changes; our ability to sustain, manage, or forecast growth; our ability to successfully make and integrate acquisitions; raw material costs and availability; new product development and introduction; existing government regulations and changes in, or the failure to comply with, government regulations; adverse publicity; competition; the loss of significant customers or suppliers; fluctuations and difficulty in forecasting operating results; changes in business strategy or development plans; business disruptions; the ability to attract and retain qualified personnel; the ability to protect technology; and other risks that might be detailed from time to time in our filings with the Securities and Exchange Commission.

Although the forward-looking statements in this Quarterly Statement reflect the good faith judgment of our management, such statements can only be based on facts and factors currently known by them. Consequently, and because forward-looking statements are inherently subject to risks and uncertainties, the actual results and outcomes may differ materially from the results and outcomes discussed in the forward-looking statements. You are urged to carefully review and consider the various disclosures made by us in this report and in our other reports as we attempt to advise interested parties of the risks and factors that may affect our business, financial condition, and results of operations and prospects.

The following discussion and analysis of financial condition and results of operations of the Company is based upon, and should be read in conjunction with, its unaudited financial statements and related notes elsewhere in this Form 10-Q, which have been prepared in accordance with accounting principles generally accepted in the United States.





Summary Overview


We are a global beverage company with expertise in developing, from inception to completion, alcoholic beverages for ourselves and third parties. We also market and place products into national distribution through long standing industry relationships. We engage in "Celebrity Branding" of beverages, procuring products from around the world and branding products with internationally recognized celebrities.

We intend to seek, investigate and, if such investigation warrants, acquire an interest in one or more business opportunities presented to it by persons or firms who or which desire to seek the perceived advantages of a publicly held corporation.





Our Products



BiVi LLC, our subsidiary, is made up of BiVi 100 percent Sicilian Vodka. BiVi LLC's mission is to promote and support the sales endeavors of the distribution network through targeted and national marketing endeavors and working with celebrity partner Chazz Palminteri.

Bellissima Spirits LLC, our subsidiary, entered into a License Agreement with Christie Brinkley, Inc. an entity owned by Christie Brinkley, to use Brinkley's endorsement, signature, and other intellectual property owned by Bellissima Spirits LLC. Bellissima by Christie Brinkley is a line of Organic Prosecco. The line includes a DOC Brut, Sparkling Rose and a Zero Sugar, Zero Carb option which are All Natural and Gluten Free with all Certified Organic and Vegan.

Each of Bivi and Bellissima have granted United Spirits, a variable interest entity of the Company, the exclusive right to sell their products globally.

United Spirits, a variable interest entity of the Company, entered into a Brand Licensing Agreement with HI Limited Partnership to manufacture, market, distribute and sell a line of alcoholic products using certain "Hooters" marks throughout North America,, Europe, Asia and Australia. Hooters brand products include a line of premium spirits designed by the Company's management, currently consisting of Vodka, Gin, American Whiskey, Silver and Gold Tequila products from Mexico, and light and dark rum products from Puerto Rico, as well as a craft Cinnamon Whiskey. United Spirits has granted us the exclusive right to market and distribute the Hooters brand products to (a) "Hooters" branded restaurants, (b) liquor distributors and (c) off-premise, retail establishments.





Reverse Stock Split


Effective January 18, 2019, shares of our common stock were subject to a 1-for-250 reverse stock split which reduced the issued and outstanding shares of common stock at December 31, 2018 from 1,359,941,153 shares to 5,440,312 shares. The discussion below and the accompanying financial statements have been retrospectively adjusted to reflect this reverse stock split.





Going Concern


As a result of our current financial condition, we have received a report from our independent registered public accounting firm for our financial statements for the years ended December 31, 2018 and 2017 that includes an explanatory paragraph describing the uncertainty as to our ability to continue as a going concern. In order to continue as a going concern we must effectively balance many factors and generate more revenue so that we can fund our operations from our sales and revenues. If we are not able to do this we may not be able to continue as an operating company. Until we are able to grow revenues sufficient to meet our operating expenses, we must continue to raise capital by issuing debt or through the sale of our stock. There is no assurance that our cash flow will be adequate to satisfy our operating expenses and capital requirements.






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Results of Operations for the Three months Ended September 30, 2019 and 2018





Introduction


We had sales of $267,619 for the three months ended September 30, 2019 and $217,139 for the three months ended September 30, 2018, an increase of $50,480. Our operating expenses were $1,150,998 for the three months ended September 30, 2019, compared to $712,358 for the three months ended September 30, 2018, an increase of $438,640 or approximately 62%. Our net income (loss) was $(1,004,169) for the three months ended September 30, 2019, compared to $(319,908) for the three months ended September 30, 2018, an increase of $684,261 or approximately 214%.

Revenues and Net Operating Loss





Our operations for the three months ended September 30, 2019 and 2018 were as
follows:



                                                      Three months       Three months
                                                     September 30,      September 30,
                                                          2019               2018

Sales                                                $      267,619            217,139
Cost of sales                                               120,790            125,304
Gross profit                                                146,829             91,835

Operating expenses:
Officers compensation                                       103,750            429,588
Professional and consulting fees                            147,048             76,370
Royalties                                                    25,243             21,074
Special promotion program with customer                           -                  -
Marketing and advertising                                   305,222             58,724
Occupancy costs                                              47,312             48,070
Travel and entertainment                                     92,400             34,683
Other                                                       430,023             43,849
Total operating expenses                                  1,150,998            712,358

Income (loss) from operations                            (1,004,169 )         (620,523 )

Total Other income (expense) - net                                -            300,615

Net Income (loss)                                        (1,004,169 )         (319,908 )

Net loss (income) attributable to noncontrolling
interests in subsidiaries and variable interest
entity                                                       35,846             12,494

Net income (loss) attributable to Iconic Brands,
Inc.                                                 $     (968,823 )         (307,414 )





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Sales


Our sales are comprised of sales of BiVi Sicilian Vodka, Bellissima Prosecco and Sparkling Wine, and the line of Hooters brand products introduced in August 2019. Sales were $267,619 for the three months ended September 30, 2019 and $217,139 for the three months ended September 30, 2018, an increase of $50,480 or approximately 23%. The increase in sales was a result of primarily due to the August 2019 introduction of Hooters brand products.





Cost of Sales


Cost of sales was $120,790, or approximately 45% of sales, for the three months ended September 30, 2019 and $125,304, or approximately 58% of sales, for the three months ended September 30, 2018. Cost of sales includes the cost of the products purchased from our suppliers, freight-in costs and import duties.





Officers Compensation


Officers compensation was $103,750 for the three months ended September 30, 2019 and $429,588 for the three months ended September 30, 2018, a decrease of $325,838. Officers compensation in 2018 includes a catch-up accrual of $207,500 relating to employment agreements executed April 1, 2018 with our two officers.

Professional and Consulting Fees

Professional and consulting fees were $147,048 for the three months ended September 30, 2019 and $76,370 for the three months ended September 30, 2018, an increase of $70,678. Professional and consulting fees consist primarily of legal and accounting and auditing services. The increase was a result of costs associated with getting our financial statements audited, filing a registration statement, and becoming a fully-reporting issuer.





Royalties


Royalties were $25,243, or approximately 9% of sales, for the three months ended September 30, 2019 and $21,074 for the three months ended September 30, 2018, an increase of $4,169. Royalties increased primarily due to increased sales in 2019.





Marketing and Advertising



Marketing and advertising expenses were $305,222 for the three months ended September 30, 2019 and $58,724 for the three months ended September 30, 2018, an increase of $246,498 or approximately 420%. The increase was a result of a one-time marketing fee of $250,000 incurred in August 2019 in connection with the Hooters sponsorship of a Nascar event.





 Occupancy Costs


Occupancy costs were $47,312 for the three months ended September 30, 2019 and $48,070 for the three months ended September 30, 2018, a decrease of $758.





Travel and Entertainment


Travel and entertainment expenses were $92,400 for the three months ended September 30, 2019 and $34,683 for the three months ended September 30, 2018, an increase of $57,717 or approximately 166%. The increase was a result of travel related to new product development.






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Other Operating Expenses


Other operating expenses were $430,023 for the three months ended September 30, 2019 and $43,849 for the three months ended September 30, 2018, an increase of $386,174 or approximately 881%. The increase was primarily related to increased investor relations expenses.





Income (Loss) from Operations



We had a (loss) from operations of ($1,004,169) for the nine months ended September 30, 2019 and ($620,523) for the nine months ended September 30, 2018, an increase of $383,646 or approximately 62%. Our loss from operations increased, as set forth above, primarily because certain operating expenses, marketing and advertising and other operating expenses, increased.





Other Income/Expense


Total other income was $0 for the nine months ended September 30, 2019 and $300,615 for the three months ended September 30, 2018. The decrease was primarily due to the absence in 2019 of any derivative liability income.

Our previously outstanding convertible notes contained variable conversion features based on the future trading price of our common stock. Therefore, the number of shares of common stock issuable upon conversion of the notes were indeterminate. Accordingly, we recorded the fair value of the embedded conversion features at December 31, 2017 and September 30, 2018 as a derivative liability. The fair value of the derivative liability dropped to zero at December 31, 2018 after we entered into Securities Exchange Agreements with the holders of all convertible debt. For further details, see Note 8 of our consolidated financial statements for the years ended December 31, 2018 and 2017.





Net Income (Loss)



We had a net (loss) of ($1,004,169) for the three months ended September 30, 2019 and ($319,908) for the three months ended September 30, 2018, an increase of $684,261 or approximately 214%. Our net loss increased, as set forth above, primarily because certain operating expenses, primarily marketing and advertising and other operating expenses, increased, and because of the decrease in our derivative liability income.

Net Loss attributable to Noncontrolling Interests in Subsidiaries and Variable Interest Entity

The net loss attributable to noncontrolling interests in subsidiaries and variable interest entity represents 49% of the net loss of Bellissima, BiVi and Green Grow (which we own 51%) and 100% of United Spirits (which we own 0%) and is accounted for as a reduction in the net loss attributable to the Company. This net loss was $35,846 for the three months ended September 30, 2019 and $12,494 for the three months ended September 30, 2018, an increase of $23,352.

Net Loss Attributable to Iconic Brands, Inc.

The net loss attributable to Iconic Brands, Inc. was ($968,323) for the three months ended September 30, 2019 and ($307,414) for the three months ended September 30, 2018, an increase of $660,909 or approximately 215%. The net loss from Iconic Brands increased primarily as a result of higher marketing and advertising expenses ($246,498), higher other operating expenses ($386,174), and lower other income ($300,615), offset partially by lower officers compensation ($335,838).

Results of Operations for the Nine months Ended September 30, 2019 and 2018





Introduction


We had sales of $534,826 for the nine months ended September 30, 2019 and $422,409 for the nine months ended September 30, 2018, an increase of $112,417 or approximately 27%. Our operating expenses were $3,029,831 for the nine months ended September 30, 2019, compared to $1,861,110 for the nine months ended September 30, 2018, an increase of $1,168,721 or approximately 63%. Our net loss was $2,766,036 for the nine months ended September 30, 2019, compared to $1,494,065 for the nine months ended September 30, 2018, an increase of $1,271,971 or approximately 85%.






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Revenues and Net Operating Loss





Our operations for the nine months ended September 30, 2019 and 2018 were as
follows:



                                                     Nine months         Nine months
                                                    September 30,       September 30,
                                                        2019                2018

Sales                                              $       534,826     $       422,409
Cost of sales                                              271,031             244,556
Gross profit                                               263,795             177,853

Operating expenses:
Officers compensation                                      393,250             432,795
Professional and consulting fees                         1,014,133             147,777
Royalties                                                  178,710             (47,338 )
Special promotion program with customer                          -             597,138
Marketing and advertising                                  389,103             310,779
Occupancy costs                                            102,867             128,564
Travel and entertainment                                   236,114             143,984
Other                                                      715,654             147,411
Total operating expenses                                 3,029,831           1,861,110

Income (loss) from operations                           (2,766,036 )        (1,683,257 )

Total other income (expense) - net                               -             189,192

Net Income (loss)                                       (2,766,036 )        (1,494,065 )

Net loss (income) attributable to noncontrolling
interests in subsidiaries and variable interest
entity                                                     435,939             451,593

Net income (loss) attributable to Iconic Brands,
Inc.                                               $    (2,330,097 )   $    (1,042,472 )




Sales


Our sales are comprised of sales of BiVi Sicilian Vodka, Bellissima Prosecco and Sparkling Wine and the line of Hooters products introduced in August 2019. Sales were $534,826 for the nine months ended September 30, 2019 and $422,409 for the nine months ended September 30, 2018, an increase of $112,417 or approximately 27%. The increase in sales was a result of higher Bellissima volume in 2019 and Hooters brand product sales commencing in August 2019.





Cost of Sales


Cost of sales was $271,031 , or approximately 51% of sales, for the nine months ended September 30, 2019 and $244,556, or approximately 58% of sales, for the nine months ended September 30, 2018. Cost of sales includes the cost of the products purchased from our suppliers, freight-in costs and import duties.





Officers Compensation


Officers compensation was $393,250 for the nine months ended September 30, 2019 and $432,795 for the nine months ended September 30, 2018, a decrease of $39,545.






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Professional and Consulting Fees

Professional and consulting fees were $1,014,133 for the nine months ended September 30, 2019 and $147,777 for the nine months ended September 30, 2018, an increase of $866,356. Professional and consulting fees consist primarily of legal and accounting and auditing services. The increase was a result of costs associated with getting our financial statements audited, filing a registration statement, and becoming a fully-reporting issuer.





Royalties


Royalties were $178,710, or approximately 33% of sales, for the nine months ended September 30, 2019 and $(47,338) for the nine months ended September 30, 2018, an increase of $226,048. Royalties increased primarily due to the minimum royalty fees relating to the Hooters agreement signed July 23, 2018 and downward royalty adjustments in the three months ended September 30, 2018 as a result of Bellisima special promotion program expenses incurred in the three months ended March 31, 2018.

Special Promotion Program with Customer

For the nine months ended September 30, 2018, we incurred an expense of $597,138 in connection with a product promotion with a large customer. We did not have a similar expense for the nine months ended September 30, 2019, and do not expect to incur such an expense in the foreseeable future.





Marketing and Advertising


Marketing and advertising expenses were $389,103 for the nine months ended September 30, 2019 and $310,779 for the nine months ended September 30, 2018, an increase of $78,324 or approximately 25%. The increase was a result of the $250,000 one-time marketing fee incurred in August 2019 in connection with the Hooters sponsorship of a Nascar event, offset partially by lower other marketing in 2019.





Occupancy Costs



Occupancy costs were $102,867 for the nine months ended September 30, 2019 and $128,564 for the nine months ended September 30, 2018, a decrease of $25,697 or approximately 20%. The decrease was a result of lower warehouse rental costs.





Travel and Entertainment


Travel and entertainment expenses were $236,114 for the nine months ended September 30, 2019 and $143,984 for the nine months ended September 30, 2018, an increase of $92,130 or approximately 64%. The increase was a result of travel related to new product development.





Other Operating Expenses


Other operating expenses were $715,654 for the nine months ended September 30, 2019 and $147,411 for the nine months ended September 30, 2018, an increase of $568,243 or approximately 385%. The increase was a result of (i) increased investor relations expenses and (ii) higher salaries due to increased head count.





Income (Loss) from Operations



We had a (loss) from operations of ($2,766,036) for the nine months ended September 30, 2019 and ($1,683,257) for the nine months ended September 30, 2018, an increase of $1,082,779 or approximately 64%. Our loss from operations increased, as set forth above, primarily because certain operating expenses, primarily professional and consulting fees and other operating expenses, increased.





Other Income/Expense



Total other income was $0 for the nine months ended September 30, 2019 and $189,192 for the nine months ended September 30, 2018. The decrease was primarily due to reductions of our derivative liability income, offset by increases in interest and amortization costs associated with our convertible notes.

Our previously outstanding convertible notes contained variable conversion features based on the future trading price of our common stock. Therefore, the number of shares of common stock issuable upon conversion of the notes were indeterminate. Accordingly, we recorded the fair value of the embedded conversion features at December 31, 2017 and September 30, 2018 as a derivative liability. The fair value of the derivative liability dropped to zero at December 31, 2018 after we entered into Securities Exchange Agreements with the holders of all convertible debt. For further details, see Note 8 of our consolidated financial statements for the years ended December 31, 2018 and 2017.






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Net Income (Loss)



We had a net loss of ($2,766,036) for the nine months ended September 30, 2019 and ($1,494,065) for the nine months ended September 30, 2018, an increase of $1,271,971 or approximately 85%. Our net loss increased, as set forth above, primarily because certain operating expenses, primarily professional and consulting fees and other operating expenses, increased, and because of the decrease in our derivative liability income.

Net Loss attributable to Noncontrolling Interests in Subsidiaries and Variable Interest Entity

The net loss attributable to noncontrolling interests in subsidiaries and variable interest entity represents 49% of the net loss of Bellissima, BiVi and Green Grow (which we own 51%) and 100% of United Spirits (which we own 0%) and is accounted for as a reduction in the net loss attributable to the Company. This net loss was $435,939 for the nine months ended September 30, 2019 and $451,593 for the nine months ended September 30, 2018, a decrease of $15,654.

Net Loss Attributable to Iconic Brands, Inc.

The net loss attributable to Iconic Brands, Inc. was ($2,330,097) for the nine months ended September 30, 2019 and ($1,042,472) for the nine months ended September 30, 2019, an increase of $1,287,625 or approximately 124%.

Liquidity and Capital Resources





Introduction


During the nine months ended September 30, 2019 and September 30, 2018, we had negative operating cash flows. Our cash on hand as of September 30, 2019 was $1,370,302, which was derived from the sale of Series F preferred stock and warrants. Our monthly cash flow burn rate for 2018 was approximately $146,000, and our monthly burn rate through the nine months ended September 30, 2019 was approximately $268,000. We have strong medium to long term cash needs. We anticipate that these needs will be satisfied through the issuance of debt or the sale of our securities until such time as our cash flows from operations will satisfy our cash flow needs.





Our cash, current assets, total assets, current liabilities, and total
liabilities as of September 30, 2019 and December 31, 2018, respectively, were
as follows:



                             September 30,       December 31,
                                 2019                2018             Change

Cash                        $     1,370,302     $      191,463     $  1,178,839
Total Current Assets              2,570,087            563,239        2,006,848
Total Assets                      4,101,904            563,239        3,538,665
Total Current Liabilities         1,981,943          1,339,566          642,377
Total Liabilities           $     1,999,488     $    3,600,605     $ (1,601,117 )

Our cash increased $1,178,839 and total current assets increased $2,006,848. Our total current liabilities increased $642,377 as our accounts payable and accrued expenses increased, reflecting our increase in professional and consulting fees. Our total liabilities decreased $1,601,117. Our stockholders' (deficiency) equity increased from ($3,037,366) to $2,102,416 due primarily to proceeds from the sale of preferred stock.

In order to repay our obligations in full or in part when due, we will be required to raise significant capital from other sources. There is no assurance, however, that we will be successful in these efforts.






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Cash Requirements


Our cash on hand as of September 30, 2019 was $1,370,302. Based on our minimal sales and annualized monthly burn rate of approximately $268,000 per month, we will need to raise additional funding through strategic relationships, public or private equity or debt financings. If such funding is not available, or not available on terms acceptable to us, our current development plans may be curtailed.

We have funded our operations from proceeds from the sale of equity and debt securities. We will require significant additional capital to make the investments we need to execute our longer-term business plan. Our ability to successfully raise sufficient funds through the sale of debt or equity securities when needed is subject to many risks and uncertainties and, even if we are successful, future equity issuances would result in dilution to its existing stockholders and any future debt securities may contain covenants that limit our operations or ability to enter into certain transactions.





Sources and Uses of Cash



Operations


We had net cash used in operating activities for the nine months ended September 30, 2019 of $(2,408,872), compared to $(1,464,959) for the nine months ended September 30, 2018. For the nine months ended September 30, 2019, the net cash used in operating activities consisted primarily of our net loss of $(2,330,097) plus a net loss attributable to non-controlling interests in our subsidiaries of $(435,939) and inventories of increase ($460,878), offset primarily by stock-based compensation of $775,700 and accounts payable and accrued expenses increase of $359,473. For the nine months ended September 30, 2018, the net cash used in operating activities consisted primarily of our net loss of $(1,042,472) plus a net loss attributable to our subsidiaries of $(451,593), income from derivative liabilities of $(314,072) and inventories increase of ($218,042), offset partially by an increase in accounts payables and accrued expenses of $235,487.





Investments



Except for $15,000 leasehold improvements incurred in 2019, we had no investing activities for the nine months ended September 30, 2019 or September 30, 2018.





Financing


Our net cash provided by financing activities for the nine months ended September 30, 2019 was $3,602,711, compared to $362,107 for the nine months ended September 30, 2018, which consisted principally of proceeds from the sale of our Series F preferred stock and warrants.

July 2019 Financing


On July 18, 2019, we entered into a Securities Purchase Agreements (collectively, the "July 2019 Purchase Agreements") with the certain accredited investors pursuant to which we sold an aggregate of 3,125 shares of our series F convertible preferred stock (the "Series F Convertible Preferred Stock"), plus warrants (the "July 2019 Warrants") to acquire 5,000,000 million shares of our common stock for gross proceeds of $3,125,000, before deducting placement agent and other offering expenses. Each share of Series F Convertible Preferred Stock has a stated value of $1,000 per share (the "Stated Value"), and is convertible, at any time and from time to time at the option of the holder, into such number of shares of Common Stock (subject to certain limitations) determined by dividing the Stated Value by $0.625 (the "Conversion Price"), subject to adjustment.

The Warrants are exercisable for a period of five years from the date of issuance at an exercise price of $0.625 per share, subject to adjustment hereunder (the "Exercise Price"); provided, however, in the event that 90% of the lowest VWAP (as defined in the Warrant) during the three (3) Trading Days immediately following the Effective Date (as defined in the Warrant and such price, the "Reset Price") is less than the then Exercise Price, then the Exercise Price shall be reduced to equal the Reset Price; provided, further, if the initial Registration Statement is declared effective by the Commission prior to the Liquidity Date (as defined in the Warrant) and does not register all of the Registrable Securities (as defined in the Registration Rights Agreement) for resale by the Holders and in the event that 90% of the lowest VWAP during the three (3) Trading Days immediately following the Liquidity Date (the "Liquidity Market Price") is less than the then Exercise Price, then the Exercise Price shall be further reduced to equal to Liquidity Market Price. The Investors may exercise the Warrants on a cashless basis if the shares of common stock underlying the Warrants are not then registered pursuant to an effective registration statement.






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The Conversion Price of the Series F Convertible Preferred Stock and the exercise price of the Warrants are subject to full ratchet anti-dilution adjustment for subsequent lower price issuances by the Company, as well as customary adjustments provisions for stock splits, stock dividends, recapitalizations and the like; provided, however, that in no event shall the Conversion Price or the Exercise Price be reduced to less than $0.25 (the "Floor Price"), subject to adjustment for reverse and forward stock splits, stock dividends, stock combinations and other similar transactions of the Common Stock that occur after the date of the July 2019 Purchase Agreement, provided if the Reset Price or Liquidity Market Price is less than the Floor Price, the Exercise Price shall equal the Floor Price. In addition, in the event that either the Effective Date or the Liquidity Date occurs, and thereafter for any reason the Holder is unable to sell any of the Registrable Securities (as defined in the Registration Rights Agreement) (assuming cashless exercise of the Warrants) pursuant to a registration statement or exemption from registration under the Securities Act for at least 30 consecutive Trading Days without limitation, then additional resets shall occur under the Warrant following each resumption of the investor's ability to resell the Registrable Securities (each, a "Resumption Date") until such time that a 30 consecutive Trading Day period is maintained and the Exercise Price shall be adjusted to equal the lesser of (i) the then effective Exercise Price and (ii) the greater of (A) 90% of the lowest VWAP during the three (3) Trading Days immediately following the applicable Resumption Date and (B) the Floor Price.

Each of the Selling Stockholders have contractually agreed to restrict their ability to exercise the Warrants and convert the Series F Convertible Preferred Stock such that the number of shares of the Company common stock held by each of them and their affiliates after such conversion or exercise does not exceed 4.99% or 9.99% (at the election of the Investor) of the Company's then issued and outstanding shares of common stock. As a result, as of the date of this Prospectus, a Selling Stockholder cannot own more than approximately 616,458 shares after giving effect to any issuance to the Selling Stockholder. If our total number of outstanding shares of common stock increases, or if the Selling Stockholder subsequently disposes of shares acquired from us in the open market, then we would be able to sell more shares to the Selling Stockholder before reaching the 4.99% threshold.

The July 2019 Purchase Agreements also provide that until the 18 month anniversary of the Effective Date (as defined in the July 2019 Purchase Agreements), in the event of a subsequent financing (except for certain exempt issuances as provided in the July 2019 Purchase Agreements) by the Company, each Investor that invested over $200,000 pursuant to the July 2019 Purchase Agreements will have the right to participate in such subsequent financing up to an amount equal to the Investor's proportionate share of the subsequent financing based on such Investor's participation in this private placement on the same terms, conditions and price provided for in the subsequent financing. The July 2019 Purchase Agreements also provide that for as long as the Series F Convertible Preferred Stock or Warrants are outstanding, if the Company effects a subsequent financing, an Investor may elect, in its sole discretion, to exchange all or a portion of the Series F Convertible Preferred Stock then held by such Investor for any securities issued in a subsequent financing on a $1.00 for $1.00 basis, provided such subsequent financing is not a firm commitment underwritten offering.

From the date of the July 2019 Purchase Agreements until the date that is the earlier of (i) six (6) months following the Effective Date (as defined in the July 2019 Purchase Agreements) and (ii) the date that the VWAP for 10 consecutive Trading Days following the Effective Date is greater than $1.25, subject to adjustment, the Company shall issue, enter into any agreement to issue or announce the issuance or proposed issuance of any shares of common stock or Common Stock Equivalents (as defined in the July 2019 Purchase Agreements).

We also entered into separate Registration Rights Agreements with the investors, pursuant to which the Company agreed to undertake to file a registration statement to register the resale of the shares underlying the Series F Convertible Preferred Stock and Warrants within thirty (30) days following the closing date (the "Filing Date"), to cause such registration statement to be declared effective within 60 days following the earlier of (i) the date that the registration statement is filed with the Securities and Exchange Commission and (ii) the Filing Date, and to maintain the effectiveness of the registration statement until all of such shares of Common Stock have been sold or are otherwise able to be sold pursuant to Rule 144 under the Securities Act, without any restrictions. If we fail to file the registration statement or have it declared effective by the dates set forth above, among other things, the Company is obligated to pay the investors liquidated damages in the amount of 1% of their subscription amount, per month, until such events are satisfied.

Exchange of Series E Preferred Stock; Securities Exchange Agreements

Concurrently with the closing of the financing transaction described above, we entered into Securities Exchange Agreements with certain holders of our Series E Convertible Preferred Stock to exchange their Series E Convertible Preferred Stock for an aggregate of 681.25 shares of our Series F Convertible Preferred Stock.

Off-Balance Sheet Arrangements; Commitments and Contractual Obligations

As of September 30, 2019, we did not have any off-balance sheet arrangements as defined in Item 303(a)(4)(ii) of Regulation S-K and did not have any commitments or contractual obligations.






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