Žoržas Šarafanovičius, executive director of
Q: What was the key topic of the forum?
Q: What are the platform's features?
The new system should be safe, flexible and accessible to all customers through open APIs. Modularity implies the ability to select only the necessary functionality and quickly deploy it in the client's infrastructure. The system will provide omnichannel transactions routing and aggregated data analytics. The pay-per-use model aims to reduce costs.
Q: How relevant is the Ingenico transformation to your company?
We are glad that the philosophy we have been following for more than 15 years — software as a service, terminal as a service — is becoming the strategy of such global companies as
Q: How do banks and financial companies perceive a new approach?
Some clients relate to such a model with a certain degree of skepticism since it assumes a new way of interaction from both the economic and organizational sides. However, the rapid development of technologies and constant updates of software components highlight a solution that includes a payment device, its maintenance, transaction delivery and analytics.
Q: What other payment technology trends were presented at the summit?
The modern world dictates new conditions for making payments. Today, the payment function itself is no longer a commodity. A combined multi-channel approach to customer service comes to the fore. It includes the choice of a product or service, the purchase process, delivery and payment. Chat and voice bots, acting as consultants, as well as face recognition, are used to speed up payment. The phone becomes a payment terminal in which the payment function is integrated into the business application.
The latest developments in the field of EFTPOS terminals were presented at the exhibition booths. Due to the introduction of special software, Android devices turn into multifunctional terminals that can serve, for example, as cash registers. Our company has already implemented such a solution in
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