o Presentations hosted by virtual marketing agency, Pimento
o 450 delegates have attended six hour-long presentations
o Speakers included Karin Sheppard - SVP & Managing Director Europe at IHG (InterContinental Hotels and Will Stratton-Morris Chief Executive Officer Caffè Nero UK.
Pimento, the UK's leading independent agency network, has teamed up with leading brands including InterContinental Hotels Group (IHG) and Caffè Nero, to provide advice, ideas and inspiration for those tackling lockdown-related challenges within the creative sector.
Delivered in conjunction with the Marketing Agencies Action Group (MAAG), RealityHR, and PRCA this series of online events has provided a range of legal, HR, development and finance advice to no less than 2,500 agency professionals over the last six weeks.
COVID-19 has presented a raft of challenges for UK high-street brands, and coffee chain Caffè Nero has been no exception. Joining a session in last week, CEO, Will Stratton-Morris, shared insight into how the retail firm was coping.
Will Stratton-Morris, CEO at Caffè Nero said: "I was delighted to have been invited by Pimento to discuss my own experience of the COVID-19 crisis. While every business is facing their own unique challenges - collectively, we are all going through the same thing, and feeling the same pressures and fears."
Stephen Knight, founder and CEO of Pimento added: "I have known Will for many years and, given Pimento works with large, multinational brands as well as SMEs, I thought it was important to show our members that these 'major brands' were experiencing challenges - and creating solutions.
"Every single speaker we have had has provided expertise, advice and reassurance in these unprecedented times. Pimento will continue to provide guidance and support to its members for as long as the demand is there."
Aimed at supporting the communications industry during the Coronavirus crisis, these hour-long sessions have featured 15-minute 'how-to' workshops from marketing and business experts, professional service members and external organisations - and serve to complement frequent agency-to-agency seminars.
Understanding the need to provide wellbeing and social stimulation too, the entire Pimento member and client network has been invited to various personal development roundtables, digital discos and Pilates classes.
Looking ahead, preparations are already being made for a series of 'return-to-work' sessions, aiming to provide practical advice for business owners and marketing professionals alike - who are wondering what the future holds.
ENDS
Pimento is the UK's leading independent agency network. Founded in 2005, it now boasts over 200 agencies and consultants, covering almost every aspect of marketing services. As such, they are able meet the complex demands of clients by creating bespoke teams, drawn directly from their member network. https://pimento.co.uk/open-for-business
Issued on behalf of Pimento by Scriba PR. For more information, alternate images or to request an interview, please contact Ruth Harrison-Davies (01484 489 333 / ruth@scribapr.com).
About Pimento
Pimento is the UK's leading agency network. We connect clients, independent agencies, and marketing consultants with solutions for their brands. In 15 years Pimento have generated over £47 million worth of business for hundreds of consultants and independent agencies, working with over 80 different clients. We have won a number of awards, had a lot of fun, met some great people and worked for some fantastic clients and brands. And we're nationwide. We have invested in a number of activities designed to generate new business for all our Members. These include the Pimento Portal, outbound communications, PR, events and sponsorship, as well as internal activities that include the regular Pimento 6pm clubs, dinners and seminars for Members and their guests. We have an unrivalled breadth of talent to offer clients, and we offer Members the opportunity for them to build their own business revenues and add services to their own current offering.
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INTERCONTINENTAL HOTELS GROUP PLC 
