79 per cent of respondents in
At least 71 per cent of respondents in every country surveyed say that corporations should operate programs that benefit employees, environment and the community; 77% of respondents in
Companies that demonstrate their concern for society with specific 'corporate social responsibility' (CSR) initiatives are perceived more favourably by the public and prospective clients, and may even influence purchase decisions suggests a report by
The report, 'Companies With Purpose: The Future of Business,' based on a survey of 14 nations, asked respondents to rank the relative perceived value of CSR initiatives ranging from environmental sustainability to diversity and inclusion. The consensus by Indian respondents who envisioned themselves as prospective clients is that initiatives that prioritise skills and jobs were the most impressive, along with those that show responsibility to local communities. While according to the survey the priority on skills and jobs, including workforce development, were the most admired type by people in most of the countries, including
'It is well established that companies driven by social purpose can be quite profitable, but until now, it was unclear what kind of social good is most respected. What this survey showed is that there are certain types of CSR programs that are universally admired, but there are local nuances. Companies need to understand those local preferences to make the biggest impact.
The study considered eight parameters - promoting quality jobs and skills, including investing in the future of the workforce; delivering value to customers; supporting the communities in which they work; being environmentally conscious; data responsibility, including promoting data privacy and security; investing in employees; expanding economic opportunity in underserved communities and promoting diversity and inclusion. It is based on an international sample of 7,020 adults in
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