15 October 2013ITE Acquires Platform Exhibitions Inc
The ITE Group has announced the acquisition by its Turkish subsidiary, EUF, of 100% of the shares of Platform Exhibitions Inc, organisers of Beauty Eurasia, from Mahmut and Ayse Er who will continue to manage the event.
Beauty Eurasia is the leading trade exhibition for the beauty, personal care and cosmetics industries in Turkey and the surrounding region. It is held annually in June in Istanbul and the 2013 event (9th edition) reached over 8,000m2 net and was attended by over 21,000 professional visitors.
ITE organises beauty trade fairs in Ukraine and Russia and earlier this year acquired an interest in the Cosmobeauté series of events in Southeast Asia. The deal to acquire Platform Exhibitions was brokered by Mayfield Media Strategies.
ITE's Chief Executive Officer, Russell Taylor, said. "Beauty Eurasia is the market leading beauty and personal care exhibition in Turkey. The beauty sector is growing in developing markets and this acquisition further enables us to provide the industry with a series of high quality events across a number of our core markets."
Russell Taylor - Chief Executive Officer, ITE Group plc
Beauty Eurasia 2013
Beauty Eurasia 2014
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