Three of Johnston Press' key titles to get digital revamp as part of on-going evolution & continued investment in the publisher's news brands

Johnston Press has today announced plans to refresh three of its news brands online, as part of its continued investment in its titles.

The improved website for The Yorkshire Post www.yorkshirepost.co.uk launches today, with new looks for the Sheffield Star and The News in Portsmouth being unveiled early in 2016.

The new sites will offer a fully responsive, mobile-first platform giving users a better, faster experience on whatever device they are using, as well as offering improved integration of display and native advertising for customers.

Streamlined article pages, faster load times and easier navigation tools will allow users to find the content of most interest to them. There are also new native apps for iOS and Android tablets and phones, where the existing tablet app will remain for those wanting to download the new-look edition on their tablets.

Each of the three sites will maintain a strong local accent following robust audience research with detailed insight ensuring the sites remain relevant and trusted in their markets.

Jeff Moriarty, chief digital and product officer at Johnston Press, said: 'In the context of increasing mobile and social-media driven news consumption, these redesigns for three of our leading titles mark our commitment to - and investment in - our news brands, ensuring we stay true to the unique identities of each of these regions and deliver world-class content on all platforms.'

To help drive the business' digital strategy Johnston Press has recently appointed Frank O'Donnell into the newly created role of Director of Digital Content across the group. Frank was Managing Editor of The Scotsman, Scotland on Sunday and Edinburgh Evening News.

The refreshes build on the successful redesign of one of Johnston Press' flagship titles, The Scotsman, which was revamped in print and online in September to cement its position as Scotland's national newspaper. Additional refreshes are planned for other Johnston Press titles in 2016.

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