Kohl : EVRI Brings Stylish Fit Solutions to Kohl’s
March 22, 2019 at 11:15 am EDT
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Our customers asked, and we delivered! Kohl's new women's private-label plus brand EVRI is finally here.
We listened to our customers and designed a brand that is stylish, affordable and has a great fit - and now we're excited for them to finally shop EVRI in stores and on Kohls.com! Announced last September, EVRI is Kohl's new women's private-label plus brand and stands for Easy, Versatile, Real (Value) and Inspiring. As an answer to an unmet shopping need in the workplace, EVRI offers modern, size-inclusive apparel for women and positions Kohl's as a go-to destination for shoppers looking for stylish plus apparel.
"The addition of EVRI is part of our overarching evolution of Kohl's brand strategy, answering a customer need for more relevant, trend-focused apparel. Through extensive customer feedback, we realized that some of our customers feel underserved today, and we saw an opportunity to deliver greater inspiration and clarity through the launch of our own private-label, size-inclusive brand. We're excited to launch EVRI as part of an exciting lineup of new modern brands coming to Kohl's this year."Doug Howe, Kohl's chief merchandising officer.
EVRI's focus on fit solutions ensure customers have an easy shopping experience and feel confident finding clothing that is both comfortable and flattering. The apparel will feature jackets, dresses, tops and bottoms in sizes that take into account both individual shape and height, with additional options available in more curvy and less curvy. The assortment of modern wardrobe essentials and relevant fashion wear also make it easy to mix and match styles that can be worn from day to night.
Enhanced In-Store Experience
The launch of EVRI is part of an elevation of Kohl's plus shopping experience in-store and on Kohls.com. Customers will experience a redesigned in-store layout, which provides an elevated and cohesive space that allows women to easily find their best fit in their favorite brands - with mannequins, solutions graphics and apparel specifically designed to inspire customers.
Watch the video below to hear from a Kohl's customer and associates who explain how the EVRI brand came to life at Kohl's. To shop the collection now, visit Kohls.com.
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Disclaimer
Kohl's Corporation published this content on 22 March 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 22 March 2019 15:14:05 UTC
Kohl's Corporation is an omnichannel retailer. The Company operates approximately 1,174 stores and a Website (www.Kohls.com). The Companyâs Kohl's stores and Website sell private and national brand apparel, footwear, accessories, beauty, and home products. Its Kohl's stores generally carry a consistent merchandise assortment with some differences attributable to local preferences, store size, and Sephora at Kohl's shop-in-shops (Sephora shops). Its Website includes merchandise which is available in its stores, as well as merchandise that is available only online. Its merchandise mix includes both national brands and private brands that are available at Kohl's. Its private portfolio includes various brands, such as Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, and brands that are developed and marketed through agreements with nationally recognized brands, such as Food Network, LC Lauren Conrad, Nine West, and Simply Vera Vera Wang.