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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Lendingtree Inc    TREE

LENDINGTREE INC (TREE)
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LendingTree : Sends $126 Million Media Account to R2C Group

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01/03/2018 | 03:14pm CEST

LendingTree has named data-driven creative and media agency R2C Group as its new media agency partner, following a review.

R2C Group will be tasked with handling media buying and planning for the Charlotte, N.C.-based company, as well as TV and radio analytics. The agency transition will take place this month, as R2C Group takes over for incumbent Oxford Road.

R2C Groups integrated media planning solution fully aligns with LendingTrees data-driven marketing strategy, LendingTree CMO Brad Wilson, who took over that role last July, said in a statement. The choice was clear to partner with R2C as we look to make TV a larger piece of LendingTrees overall marketing mix.

The promise we make to clients is what we call Transactional Brand Buildingthe idea that branding and sales can be achieved at once, added R2C Group co-founder and CEO Michelle Cardinal. Were thrilled to apply our game-changing technology of ConsumerID and WaveCast to expedite LendingTrees already impressive growth path.

LendingTree spent just over $126.5 million on measured media in 2016 and nearly $61 million in the first six months of 2017, according to Kantar Media.

In November, LendingTree entered into a multiyear agreement with the Charlotte Hornets to have its logo appear on the teams uniform.

(c) 2018 Muscat Media Group Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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Financials ($)
Sales 2018 755 M
EBIT 2018 113 M
Net income 2018 108 M
Finance 2018 44 504 M
Yield 2018 -
P/E ratio 2018 30,06
P/E ratio 2019 36,82
EV / Sales 2018 -55,0x
EV / Sales 2019 -157x
Capitalization 2 958 M
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Number of Analysts 13
Average target price 301 $
Spread / Average Target 30%
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Managers
NameTitle
Douglas Robert Lebda Chairman & Chief Executive Officer
Neil Salvage President
J. D. Moriarty Chief Financial Officer
Paul Tyma Chief Technology Officer
Peter C. Horan Independent Director
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