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LFROG ENTPRS : LeapFrog Wins Platinum Award for LeapPad(TM) From the Oppenheim Toy Portfolio

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09/27/2011 | 12:05pm EDT

EMERYVILLE, Calif., Sept. 27, 2011 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced LeapPad(TM) received a 2011 Platinum "Best Toy Award" from the Oppenheim Toy Portfolio, making LeapFrog the learning brand with the most Oppenheim awards in the industry.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

Since 1997, the Oppenheim Toy Portfolio has acknowledged LeapFrog's educational products and content as award-winning. To date, the Oppenheim Toy Portfolio has awarded LeapFrog more than 60 awards for products including Leapster Explorer, Tag(TM) Reading System and the original LeapPad® Learning System.

"If you're looking for the innovative product of the year, it's really the LeapPad. Our testers loved the graphics, the games and the on-board camera and video recorder, but most of all, they loved that it was all for them -- no need to share with mom or dad," said Stephanie Oppenheim, publisher of the Oppenheim Toy Portfolio. "For $99, the LeapPad is pretty amazing."

LeapPad, a personalized learning tablet designed for kids ages four and up, mirrors popular adult tablets, and includes an on-board camera and video recorder. With a library of cartridge games that is cross-compatible with Leapster Explorer and innovative apps, this new tablet is revolutionizing the way children learn by offering the next generation in learning fun, digital reading and personal creativity. By the end of the year, LeapPad will have a library of more than 100 cartridge games and apps that include best-in-class educational curriculum.


LeapPad is now available at MSRP at $99.99 USD. Cartridge games are at MSRP $24.99 USD and downloadable apps at MSRP $5.00 USD and up. LeapPad is available in green and pink in the U.S., Canada, UK and Ireland, and will be available in other countries such as Australia and New Zealand later in the year. For more information, including product availability, visit www.leapfrog.com/leappad.

About LeapFrog

LeapFrog Enterprises, Inc. is an education innovator and a leading developer of educational entertainment for children. LeapFrog's award-winning product portfolio is designed to help every child achieve their full potential by delivering best-in-class curriculum through engaging and age-appropriate technology-based platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for life and academic success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

TM & Copyright © 2011 LeapFrog Enterprises, Inc. All rights reserved. All other trademarks are the property of their respective owners.

About Oppenheim Toy Portfolio

Founded in 1989 by child development and toy experts, Joanne Oppenheim and her daughter Stephanie Oppenheim, as the leading independent guide to children's media. The organization does not accept entry fees for reviewing products. All award winners are reviewed by the Oppenheims for age-appropriateness and fun. Products are further tested by their network of kid testers all over the country. The Oppenheims are contributors to NBC's TODAY Show.

    Monica Ma            Laurel Getz
    LeapFrog PR          Access PR
    510-596-3437         415-844-6248
    mma@leapfrog.com     lgetz@accesspr.com

SOURCE LeapFrog Enterprises, Inc.

© PRNewswire 2011
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