November 5, 2018

Company name:

Lion Corporation

Representative:

Itsuo Hama, Representative Director,

President Executive Officer

Security code:

4912; the First Section of the Tokyo

Stock Exchange

Notice Concerning a Change in Corporate Management Framework

Lion Corporation herein announces a decision made at its Board of Directors' meeting held today regarding a change in its corporate management framework to be effective January 1, 2019. Details are as follows.

1. Reasons for the Change

In 2018, Lion established its management vision for 2030, "Becoming an advanced daily healthcare company," as well as the LION Value Evolution Plan (LIVE Plan) medium-term management plan for 2018 to 2020. Lion is advancing a range of measures to achieve the vision and the goals of the LIVE Plan. To better ensure the achievement of its management targets, Lion decided to transition to a new corporate management framework at the start of the coming fiscal year.

Under the new framework, current representative director and president executive officer Itsuo

Hama will serve as chairman of the Board of Directors and oversee the management strategy of the overall Lion Group as chief executive officer. At the same time, current representative director and senior managing executive officer Masazumi Kikukawa will serve as president and oversee the overall execution of operations as chief operating officer.

2.

Names and Positions of the New Chairman and President

Name: Itsuo Hama

New position: Representative Director, Chairman of the Board of Directors, Chief Executive

Officer

Name: Masazumi Kikukawa

New position: Representative Director, President Executive Officer, Chief Operating Officer

3. Career History of the New President

Name (Date of Birth)

Career History

No. of Lion Corp. Shares Owned

April 1984

January 2012

Joined Lion Corporation

Executive Officer, Executive General Manager of Health & Home Care Products Division

Masazumi Kikukawa (October 26, 1959)

March 2012

January 2016

March 2016

March 2017

January 2018

March 2018

Director, Executive Officer, Responsible for Health & Home Care Products Business, Gift and Channel-Specific Products Division, Executive General Manager of Health & Home Care Products Division, Responsible for Advertising Department, Behavioral Science Research Institute and Distribution Policy Department

Director, Executive Officer, Responsible for Health & Home Care Products Division, Health & Home Care Products Sales Division, Gift and Channel-Specific Products Division, Direct Marketing Division, Advertising Department, Behavioral Science Research Institute and Distribution Policy Department

Executive Director, Executive Officer, Responsible for Health & Home Care Products Division, Health & Home Care Products Sales Division, Gift and Channel-Specific Products Division, Direct Marketing Division, Advertising Department, Behavioral Science Research Institute and Distribution Policy Department

Director, Managing Executive Officer, Responsible for Health & Home Care Products Division, Health & Home Care Products Sales Division, Gift and Channel-Specific Products Division, Direct Marketing Division, Advertising Department, Behavioral Science Research Institute and Distribution Policy Department

Director, Managing Executive Officer, Responsible for Corporate Ethics, Direct Marketing Division, International Division and Overall Chemicals Businesses

Representative Director, Senior Managing Executive Officer, Responsible for Corporate Ethics, Direct Marketing Division, International Division and Overall Chemicals Businesses (current position)

20,609

The above number of Lion Corporation shares owned is as of June 30, 2018.

4.

Date of Change January 1, 2019

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Lion Corporation published this content on 05 November 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 05 November 2018 06:12:08 UTC